Chapter 714: Ricone,-for-tat!

"First of all, I want to say that Range Rovers are not cheap. Pen Fun Pavilion wWw. biquge。 The infoV63.0 turbocharged version starts at 638,000 yuan, and the flagship version starts at 1,088,000 yuan, which in my opinion has fully reached the reasonable price point of this class of models. ”

Li Fan said unhurriedly.

When the word "reasonable" is spoken, the tone is slightly accentuated.

"I take the liberty of asking, what do you mean by reasonable?"

At this time, I don't know who said it. Under the flashing lights, Li Fanyu didn't see who was asking.

Li Fanyu squinted his eyes and nodded, "In a fair and just market environment, get the right profits." That's reasonable. ”

Thinking of the price of luxury SUV models in the Chinese market, after Li Fanyu said this, someone immediately realized something.

A female reporter with a ponytail immediately raised her hand.

Li Fanyu lightly, she immediately got up, and asked with the excitement of digging into the big news: "Li Dong, can I understand what I said just now that you think the current models in the luxury SUV market are generally priced unreasonably?"

Bingo!

Chick, you have a good question, perfect assist!

Li Fanyu immediately nodded and verified the reporter's question, "That's right."

Wow!

As soon as he confirmed, the small hall was immediately boiling like hot water, and there was a lot of noise!

That's too fierce!

As a person in charge of a car company, what is the behavior of releasing such remarks in public as "the pricing of models currently on the market is unreasonable"?

This is undoubtedly a declaration of war against all Range Rover's competitors in the same class!

Although Li Fanyu only said two sentences under the reporter's excavation, the meaning of the words was quite obvious!

You must know that all the interview materials of this public press conference are to be exposed to the society in the newspaper.

So on this occasion, when Li Fanyu said these words, he was undoubtedly pointing at the noses of Range Rover competitors and saying a word contemptuously;

"When it comes to pricing, I'm not targeting anyone. I mean, everybody in this room is rubbish!"

The female reporter who asked the question just now dug out this information from his mouth, and she was already sweating on the tip of her nose with excitement!

Big news, big news!

After two years of development, Zhengxin is finally going to face up to foreign car brands in the Chinese market!

Offstage, the few people sitting among the reporters who were a little obscure were none other than others.

Peng Zhenghua, CIO of Ricone China, Wang Miao, Assistant Vice President of Marketing of Infiniti China, and Wang Minglei, Secretary of Hiroya Muramasa, the current CEO of Acura China. and spies sent by first- and second-tier brands such as Barker, Europa League, Wiesman, and Crest.

After hearing the bomb thrown by Li Fan's foolish breeze, the faces of these people were so gloomy that they could almost pinch out the water!

"Li Dong, since you say it is unreasonable, what standard do you think should be used to price the models in the luxury SUV market?"

Originally, a journalist was only allowed to ask one question at a time. But when the female reporter saw that Li Fanyu didn't continue to call people, she rushed to ask in the contemptuous eyes of the reporters around her.

Li Fan smiled and spread his hands, and said to the reporter: "I don't need to answer this question anymore, Zhengxin has set a new standard for the same class of models through Range Rover." Next. ”

As Li Fanyu pointed in the group of reporters who were rushing to raise his hand, a man with glasses immediately got up: "Li Dong......!

"Wait, I have a question I want to talk to about with Mr. Li. Just as the man in glasses was about to ask a question, a low, angry, voice interrupted him.

In the midst of everyone's consternation, a man in his forties, wearing a decent black striped suit, slowly got up.

"Hey, do you know the rules!Now I'm asking a question!" the question was interrupted, and the male reporter with glasses looked quite angry.

But his middle-aged man didn't even look at him, so he stared directly at Li Fanyu and asked, "Let me introduce myself first, the contemptible Peng Zhenghua is currently the CIO of the Ricone China Region." ”

Wow!

Wow!

Peng Zhenghua reported to his home, and the dissatisfied expression on the face of the glasses man just now immediately turned into excitement!

I originally thought that this press conference was a one-man show by Li Fanyu, but I didn't expect the smashing of the field to come! Now the press conference has become a rival show!

What kind of brand is Ricohen? It is a brand that tailors exclusive cars for the President of the United States and his guards! Half a century ago, Ricohen's luxury-class SUVs and off-road vehicles were already well-known all over the world.

It can be said that even the inventor of the automobile, the industry leader Mercedes-Benz, has to be called a latecomer in this field.

Ricone is the originator of the luxury SUV!

Li Fanyu looked at this person's unkind gaze and shook his head gently.

It seems that I did step on the cat's tail.

Hahaha,

Interesting, interesting!

"Mr. Peng, do you have any questions you need advice?" he asked with a slight nod to the audience.

I just want to ask Li Dong, since you just said that the pricing of domestic luxury SUVs is unreasonable. So I would like to ask you, do you think the pricing of other luxury class models is reasonable?"

Li Fanyu knew what he was going to ask, and wanted to turn himself that way.

Just this routine, the old neighbors of the master are all six times better than you!

Trick me on?

It's tender!

"Mr. Peng, if I'm not mistaken. You probably want to make a fuss about A8, right?"

"That's right, if you think the pricing of luxury SUVs is unreasonable, then the pricing of the luxury sedan market is also unreasonable in your opinion?

But the funny thing is that the price of the A8L, the flagship sedan of Zhengxin Audi, is almost the same as that of the benchmark Mercedes-Benz U-Class in the same class.

So I would like to ask, what kind of mentality is your group enjoying the time-balanced pricing standards in the industry, and at the same time making a lot of nonsense here, belittling peers and elevating itself?"

Seeing that Li Fanyu was about to open his mouth to argue, Peng Zhenghua raised his hand to stop it, signaling that he hadn't finished speaking: "You don't have to rush to defend first, let me guess." Is this price of Range Rover a hype that you believe is in order to make the Land Rover brand to which it belongs quickly gain popularity?

Measured by the production cost of our Rickorn SUV model in the same class as Range Rover, Zhengxin Land Rover's profit may not even reach five percent if there is no cutting corners. Even if you throw out the share and transportation cost of the 4S store, you may have to sell at a loss. You believe it, it seems that there is a suspicion of unfair competition. ”

These words were thrown out, which immediately aroused a soft discussion among the reporters present. Several reporters took pictures of Peng Zhenghua's aggressive expression with their cameras.

Although there is geothermal heating in the small hall, there is still a trace of coolness behind Li Fanyu.

What a sinister mind, such a poisonous mouth!

In Peng Zhenghua's words, almost every sentence is a routine and a stumbling block!

Let's first use the high price of Audi's flagship model, the A8L, to confuse the public.

Then intentionally or unintentionally, he said that the production cost of the Ricone Pilot SUV is equivalent to the price of Range Rover, and then poured a basin of dirty water on Range Rover with a well-laid routine of "either cutting corners to curb costs, or unfair competition to invade the market at a low price"!

Li Fanyu looked at Peng Zhenghua, whose eyes were as sharp as an eagle, staring at him.

His eyes narrowed slightly.

It seems that the master's mouth cannon kung fu alone in the martial arts has met an opponent today!