Chapter 289: The style of the local tyrant is reappeared

A handsome young host walked out with a smile on his face and opened with an enthusiastic voice: "Ladies and gentlemen, I am today's host Meng Fei! Welcome to the 46th Advertising Conference in Fuzhou. The participants are all big names from all walks of life, so that this meeting is full of brilliance, thank you, thank you for coming!"

Whoa-

The people in the audience were also very cooperative, and the tidal sound sounded.

"The theme of this conference center is to restore the essence of advertising and let advertising promote the rise of everyone's products. The meeting is divided into three contents, the first is the speech of Mr. Du Hong, the special chairman of the advertising conference, the second is the speech of Mr. Xin of Minnan Satellite TV, the third is the auction of advertising space of the fifteen most influential media in Fuzhou this year, and the fourth is the communication between advertising companies and businesses and offline negotiation of advertising cooperation. ā€

"Next, let us welcome Mr. Du Hong with warm applause!"

As the host finished speaking, everyone applauded again.

"I don't know how long I'll have to talk nonsense. Lin Xiangxue was a little depressed.

"It's okay, he said he's, you can play with your phone. Xu Fang said with a smile.

"Well, we have a lot of advertising space to shoot this time, and after the opening of the big hotel, we can prepare the venue for Xiulan hot pot. With so many advertisements smashed, with our excellent products, how can the turnover be smashed!"

"Okay!"

The people who came to the meeting this time were all CEOs or executives of various companies, and their time was precious.

The two people who spoke should have also thought of this, so the speeches were concise and humorous, making the atmosphere of the venue more lively. In about 40 minutes, the speeches of the two leaders had ended.

Next, it's the third step!

Xu Fang swept his eyes and saw that many people were sitting up straight, and they seemed to attach great importance to the few advertising spaces in the auction.

The host walked up to the stage again and said in a loud voice: "Everyone, the next step is the third link that people are looking forward to, the auction of advertising space." The process of this auction is the same as in previous years. Normal bidding, the highest bidder wins. Of course, there is also a fixed price for advertising space. After the price of the first person reaches the fixed price, the ad space will be automatically auctioned by this person. Even if others increase the price, it is still ineffective. ā€

"The bidding method is very simple, everyone has a quotation in their hands, what price they want to quote, they can enter it directly, and then click 'OK', and finally the one who wins the auction will display the price of your bid on the big screen, and then you enter the number of advertising seconds and the number of months of playing. ā€

"Minnan Satellite TV was founded in 1956 and has a history of 60 years! It is also the highest-rated TV channel in Minnan Province, and its influence is huge. Next, let us welcome the first advertising company to participate in the auction - Minnan Satellite TV with warm applause!"

Under Meng Fei's passionate voice, a short and fat man in a white suit walked up quickly.

After looking around, the man in white smiled and said, "Everyone, I am Hu Yuanfeng of Minnan Satellite TV." Just now, the host Meng Fei also introduced that the ratings of Minnan Satellite TV ranked first in Minnan Province and ninth in China. Although the ratings are very high, the purpose of our TV station is to entertain the audience, not to sell money by advertising, so there are not many advertising positions. ā€

"Our section programs include midnight theater, music flash, military broadcast, animal world, weather forecast, news, variety shows, health columns, art columns, children's columns, popular variety shows, popular film and television dramas, etc. Varied and colorful. The advertising time for this auction is from 8 o'clock to 10 o'clock. Next, my first auction advertisement was an ad for the prime time from 8 to 8:05 p.m. in the evening. ā€

The people in the audience heard that the first round was such a hot advertising space, and their eyes were full of expectation.

After all, this is the most influential advertisement in Minnan Province!

"The starting price of the auction is 20,000 yuan every 10 seconds, and the price is 60,000 yuan! In order to ensure that every company can get advertising space as much as possible, our company has also decided that if someone wants to auction it at a fixed price before the bidding price reaches 30,000 yuan, the auction time will be at least three months. ā€

Hearing Hu Yuanfeng say this, many companies also nodded. Ten seconds is 40,000 yuan, and three months is 180,000 yuan.

Although many companies have money now, this time they took out 180,000 yuan, and small and medium-sized companies were eliminated.

Of course, some big companies are still jumping on the bandwagon. Everyone knows that during these five minutes of prime time, only the first and last ad are the most important. Once Hu Yuanfeng pressed the button to start bidding, it was the moment for major companies to compete with each other.

"I announce that the auction is now open!"

As Hu Yuanfeng finished speaking, the screen behind the stage suddenly turned green.

Immediately, I heard the sound of "jingle bell", the original green suddenly turned red, and then a few words appeared on the display screen: "18 tables, one price!"

Who? Who started with a fixed price?

"Grass, I promised the boss that I must win this position, which bastard is it!"

"It's too frustrating, the first advertisement, the first bid is at a fixed price, this doesn't bring bad atmosphere!"

"Rub, I'm ready to grab the first ad too. ā€

"I lost 40,000 yuan in the price column, thinking that such a high price could scare other people. ā€

"I can only wait for him to finish picking the time to bid!"

Hu Yuanfeng didn't expect that someone would use a fixed price in the first advertisement, and immediately smiled and said: "The gentleman at the eighteenth table, please enter the number of days and duration of the auction." ā€

Some of those who didn't get the top spot sighed in their hearts, and kept calculating in their hearts whether the advertising time in the middle of the auction was worth it if they couldn't shoot the last five minutes of the advertising space.

Just when everyone was calculating in their hearts, Xu Fang took the bidder in his hand and entered three hundred in the time column.

300!

After seeing this number, the venue suddenly fell silent!

Everyone was stunned!

Three hundred seconds? Isn't it just five minutes!

After a short period of three seconds, Chen Jing listened to the "boom", and the pot suddenly exploded in the field.

"Damn, what kind of company is this, it's sick! It's three times more expensive than the original price!

"retarded!"

"I'm cĒŽo, I'm still thinking about shooting the follow-up, this time it's round. ā€

"Uncle, five minutes is enough for you to make a TV series!"

"60,000 yuan in 10 seconds, 360,000 yuan in 1 minute, 1.8 million yuan in 5 minutes! Which tyrant company is this?"

Everyone is talking about it.

Everyone was shocked.

Even Hu Yuanfeng of Minnan Satellite TV didn't expect someone to be such a tyrant!

However, Xu Fang was not affected in any way, and after entering the advertising time, he entered twelve in the number of months.

When they saw the number "12" on the big screen, everyone in the stadium felt their hearts shrink!

"!" Even some bosses who usually hold their own identities can't help but scold at this moment.

Twelve months, that's a year. Based on the five minutes of his bidding, this is 21.6 million!

Even if you give him a discount, it won't be cheap!

"This gentleman, the rule of our auction is that you need to pay directly after bidding, do you have cash or a credit card?" The host Meng Fei stood up, if this was just a farce played by Xu Fang, then it had to be stopped in time.

"Swipe the card, who goes out with so much cash," Xu Fang stood up, walked on stage with the card handed by Lin Xiangxue, and asked with a smile: "Mr. Hu, shoot for a year, I don't know how much you can discount?"

Hu Yuanfeng pondered at the moment, the price of advertising space on Minnan Satellite TV is indeed higher than that of ordinary advertisers. And Xu Fang's price is three times the normal price!

After thinking about it, Hu Yuanfeng said apologetically: "According to the rules of the conference, this price is not allowed to be changed, but the time you quote is indeed relatively long, and the price can be relatively favorable, but it will cost fifteen million." If you hurry up and the price is still high, you can change the number of bidding days to three months, and we will negotiate follow-up cooperation after the end. ā€

"Fifteen million is acceptable, but I also have a request. Xu Fang said with a smile.

"You say!" Hu Yuanfeng is still very polite to this kind of local tyrant, which is a lot of money for the company.

"In the signing of the contract, if we have not violated the law and your company deliberately broke the contract, I hope to have a written proof of compensation. Xu Fang said firmly.

Hu Yuanfeng was stunned, this guy wouldn't deliberately set up a trick, right? He immediately asked: "I don't know what you call it? What kind of company do you want to shoot? If it is reasonable, there is no problem." ā€

"I am Xu Fang, one of the shareholders of Xiulan Group. Under the Xiulan Group, there are two catering systems: Xiulan Hotel and Xiulan Hot Pot. It is no surprise that the advertisements we placed this time were only for hotels and hot pot restaurants. If there are changes at a later stage, we will negotiate together. The reason we want this agreement is because we have a well-shot video that is exactly five minutes long. If the time is reduced, it will have a big impact on us. Xu Fang said gently.

There is no problem with this, Hu Yuanfeng said with a smile: "Okay, we can sign this agreement, according to the usual practice, if your company has no problems, our company deliberately broke the contract, we will compensate you thirty times the bidding price." ā€

The result of this punishment is indeed very heavy, Xu Fang said with a smile: "Mr. Hu is happy, then pay it!"

Witnessed by more than 1,000 people, Xu Fang paid and signed happily on stage!

The company, which was still crazy in my heart and was not even convinced, is silent at the moment. The madmen who smashed 15 million in a five-minute ad asked themselves if they didn't have the courage to lose.

And Xiulan Group, Xiulan Hotel and Xiulan Hot Pot were also successfully remembered by those present.

Zhang Xuechu and Wang Tiantian were already stunned at the moment.

Damn, spend fifteen million at once?

After Xu Fang came down, Zhang Xuechu hurriedly asked and reminded: "Xu Fang, this advertisement is more expensive than the first three months, where do you want so much money!"

Xu Fang smiled slightly and explained in a low voice: "The Xie family you saw the day before yesterday wanted to defeat us in the catering industry, but if you want the hotel to be well-known, you must have enough exposure, so they must also advertise." If you want to kill this opponent, don't give the opponent a chance to rise. If they only signed for three months this time, with their financial resources, the advertising position after three months would definitely be theirs. ā€

Zhang Xuechu knew it in his heart when he heard this, and stretched out his thumb and said, "It's still the long-term you think." ā€

Of course, in addition to blocking the Xie family's advertising, there are other benefits. Xu Fang smiled mysteriously.

"What else?" Not to mention Zhang Xuechu this time, Lin Xiangxue also looked at Xu Fang curiously.

[Author's digression]: I will get a marriage certificate with my daughter-in-law during the day tomorrow, June 6.

Did any of the brothers also get the certificate on this day?(*^__^*)