Zhengxin's participation in Formula E itself is to achieve enough prestige in the field of electric vehicles to support the rise of a brand.

If you carefully study the development process of Zhengxin, then you will find that in fact, Zhengxin has always been operating in an unconventional way. For example, some high-performance models such as Jinya SR have products first, and then use these models to achieve honor and establish the popularity and image of a single model.

But in fact, such a way is extremely unhealthy and unsystematic.

But there is no way around it, and there is no history of faith itself. Go back three years and you'll find out all about the brand's past.

Every step Li Fanyu took was to cross the link of "brand precipitation". Because only by directly selling dry goods and conquering consumers with the quality of the product itself can people ignore that Zhengxin is a newly rising car company, and can people forget the brand factors and cultural identity needed to buy a car, and send fast money to Zhengxin.

However, for the field of electric vehicles, almost all car companies in the world are currently on the same starting line.

In such an environment, Li Fanyu naturally wants to use conventional methods to bring out a brand with history and honor, so as to make Zhengxin's electric road stable and go far to the greatest extent.

It's like a Ferrari from the previous plane.

Relying on the achievements made on the field and radiating to the consumption level, it naturally saves a lot of doubts and attacks from competitors.

After all, the strength of the arena, which represents the highest technical level, is placed there, and the results speak - if anyone is not convinced, the arena will win us?

That's it.

Originally, before deciding to participate in Formula FE, Li Fanyu had already contacted Cheng Wenze by phone and made a set of plans.

That is, the concept car "Dream I8", which was affected by the plagiarism storm and missed the championship in the German Design Grand Prix, that is, the BMI8 of the time and space before Li Fanyu has been newly designed. The implantation of Zhengxin's current super dissolved metal battery and precision rare earth permanent magnet motor, coupled with several R&D achievements of Baiwei Interactive Entertainment in the Internet of Vehicles and human-vehicle interaction system, will create a new electric sports car and an electric brand belonging to Zhengxin, and wrestle with pure electric vehicle brands such as TSL.

At that time, Li Fanyu thought that Zhengxin would be able to start a small dynasty in Formula E with his battery-motor technology, Alonso's experience and the strength to beat all Formula E drivers.

Based on this, the technology of FEone racing cars has been integrated into the I8 and even the entire range of the new electric brand. With Zhengxin in China, North America, the two largest markets for electric vehicles, has established a complete sales network, and it should be no problem to gain market favor.

But the imagination is very satisfying, and the reality is very skinny.

It can be said that TSL's actions directly disrupted all his deployments.

"Lao Li, what do you think about this matter?" Cheng Wen saw that Li Fanyu didn't speak, picked up the rice wine in front of him, took a sip gently, and asked.

Li Fanyu smiled bitterly, "I have to say that TSL's move is very timely and heartbreaking." We originally wanted to use the battery motor, two major technologies that can affect the driving performance of electric vehicles, as our core competitiveness, to compete with them in the market.

But now that things like Metoo and pot, which greatly improve the interaction between people and vehicles and the intelligence of electric vehicles, have come out and put them into product application, then TSL's next-generation products will become something of another level. Even if the performance is outstanding, it is difficult to overwhelm the competitiveness brought by this technological progress. I didn't expect that. ”

As he spoke, he picked up the rice wine in front of him and glanced at Cheng Wenze: "The key R&D directions of our Zhengxin are all focused on automobile-related parts, and there is really not much accumulation for this kind of supporting." But...... Didn't you Bai Wei Mutual Entertainment say that it is the best in the country in this regard? There really is no ...... A product that can compete with this software and hardware?"

Cheng Wen shook his head helplessly, with a bitter expression: "Don't count on me." This time around, TSL's two products are a bit ruthless. We have been doing this aspect of voice interaction, but in terms of command recognition accuracy, to be honest, there is still a gap with top international companies like NUANC. Moreover, POT can allow IOS, Android, and Microsoft to let go of the three major platforms of hooligans, and open the hardware with compatible permissions, which is obviously not something we can do without a Silicon Valley background. It's not about technology, it's about the power of capital and resources, you know?"

Li Fanyu thought for a long time before nodding.

Truly.

It is undeniable that TSL's shareholding structure determines that this is a brand that has been picked up by Silicon Valley bigwigs. That being the case, the resources behind it are staggering in themselves.

I really can't compete with them in this aspect.

Since there was no way, Li Fan didn't want to do it.

He reached out and picked up a hairy crab in front of him that was already cold, "Since you can't think of a way for the time being, then don't worry about it." The project can be done as it should be done for the time being, no matter what, first take the first step out and then talk. Okay, don't get entangled, eat! But I've heard that if you don't eat hairy crabs in Shanghai in October, you will be in vain. Come on, come on, the waiter will bring me another one to take away. ”

Cheng Wen looked at the heartless guy in front of him and sighed faintly.

Why is the heart so big!

Every time we go to the automotive field, why are they so tortuous......

……

Li Fanyu's idea is actually very realistic.

In the field of science and technology, there are naturally piles and blocks. Because of the open entrepreneurial model, enterprises throughout Silicon Valley are very interconnected, and they are a world of their own. I don't have the technology in my hands now, and the domestic software and hardware technology can't compete with TSL's two killer features for the time being. In this case, it is better to do what you can do well first.

Take Formula E for example.

But it's clear that he's keeping things simple.

As the saying goes, the wind and rain are quiet, and the wind does not stop.

Zhengxin's bloody rain in the FE field for more than two weeks has become a public enemy in the field of electric vehicles. Any company that wants to win the championship can't get around it.

John Wayne, who is holding his breath, is naturally no exception!

Now, TSL can be said to have an advantage over Zhengxin in addition to the field. has been deflated in Li Fanyu's hands continuously, how could he easily let go of this opportunity?

The only thing that Zhengxin can overpower TSL now is nothing more than battery and motor technology. If the vehicle technology experience is greatly improved, it will return to the previous path of being unique in the world.

So, when Li Fanyu was preparing for the fourth sub-station of Formula E at the Shanghai International Circuit, Athens. A wave of "which electric vehicle will be stronger in the future" led by TSL has begun.