203. The fulcrum that moves the earth
After lunch, Ning Feng saw that several people were burying their heads on the phone, looking like they were in full swing, and finally put their minds at ease. Pen × fun × Pavilion www. biquge。 info
Most companies or units are on holiday until the seventh or even the tenth day of the new year. Therefore, the intermediary company that started work on the fifth day of the new year is actually full of doors and idle in the past two days!
This makes it easy for the broker to create a mood of slacking off!
But once you haven't entered the work state for the past two days, when the whole city is back to bustling, you need to adjust the rhythm again!
That's why Ning Feng arranged a lot of work for them, on the one hand, they can really make money, and on the other hand, they also have the intention of helping everyone mediate their work status!
Don't think that the manager of the intermediary company's store is idle. The salary of the store manager comes from the performance of the broker, once the store manager does not grasp the rhythm of the whole store, it is impossible to produce performance!
Seeing that everyone was busy, Ning Feng also began to do his own thing.
He first logged in to the Qiantang Chao forum and looked through the posts in the real estate sector.
The post about the appraisal fee written a few years ago is still at the top, and the popularity remains high.
This post is a very important step for him! He wants to rely on his already very famous reputation in the real estate circle to help Chen Miao's company quickly open the market and occupy the initiative!
Because the evaluation report has always been a small link that has been ignored by everyone, but it has an extremely terrifying ability to attract money!
Now, the total number of second-hand orders of Wanjia Company is about 1,000 orders a month, which means that at least more than 1,000 evaluation reports need to be made every month!
Although I don't know what price the appraisal company that the company is cooperating with now, judging by Chen Miao's statement, it is impossible to be higher than 1% off!
However, the fee charged by the company is a minimum of 4% off!
According to the current average price of Qiantang City, 20,000 yuan/㎡, the company will charge an appraisal fee of almost 2,800 yuan for each second-hand order!
For millions of down payments and tens of thousands of intermediary fees, the appraisal fee of 2,800 yuan will never become the focus of customer bargaining!
Then it means that the company can earn a price difference of 2,100 yuan from each second-hand order!
1000*2100=2.1 million!
That's the amount of profit a company can make each month from the appraisal fee! And the cost of this profit is negligible!
Even if half of the orders are encouraged by the broker to go to the self-assessment, the company can earn more than 1 million! In addition, many sincere customers, in fact, in the process of buying a house, do not bargain for these taxes and fees, let alone cooperate with the broker to do self-assessment!
The profit of more than 1 million yuan per month has become the company's own land! And the evaluation company that cooperates with the company is the same, and the stable thousands of orders every month can bring at least 700,000 yuan of turnover! This is a position that no company can lose!
And this is still when the market is extremely cold!
Ning Feng clearly knows that in the next few years, with the loosening of the policy, the transaction volume of the entire Qiantang City will increase exponentially!
In 2016, the monthly transaction volume in March exceeded 20,000 sets! A record high! In 2016, the average monthly transaction volume reached more than 10,000 sets!
Based on the 50% market share of Wanjia Company at that time, in March alone, the company was able to earn a price difference of more than 21 million from the inconspicuous piece of paper of the appraisal report!
And at that time, Wanjia Company had very strong regulations and no longer allowed customers to match themselves!
This is obviously also a strategy that is aware of the terrible profits in this small link!
For the cooperative appraisal company, it is a fixed turnover of more than 3.5 million yuan per month, and the profit is as high as more than 90%!
This is the fundamental reason why Chen Miao did everything possible to upgrade the company's qualifications at the expense of selling real estate!
If such a huge cake is eaten by Chen Miao's appraisal company, then according to the agreement between Ning Feng and Chen Miao, Ning Feng can get a commission of more than 1 million yuan every month!
If Chen Miao's company can really beat several other old appraisal companies in the second-hand housing appraisal market and seize the share of several other large intermediary companies, the monthly profit can increase by at least about 30%!
With such a big benefit in front of him, how could Ning Feng not be tempted, and how could he not rack his brains?
Of course! At present, this is just Ning Feng's unilateral good wish! To really realize it, Ning Feng still needs to put in a lot of effort!
Archimedes once said, give me a fulcrum, and I can pry the earth!
And this post, which has always been at the top in Qiantang Chao, is the first fulcrum for Ning Feng to pry this huge cake!
Just when Ning Feng was stunned and thinking about the density of the entire plan, someone pushed the door and entered.
"Hello, do you want to buy a house or rent a house?" the other three happened to be still on the phone, so Fang Qian, who happened to hang up a phone, stood up and asked politely.
Ning Feng also glanced up, and saw that it was a woman dressed in professional clothes, about twenty-seven or eighteen years old, not a beauty, but the smile on her face gave people a sense of intimacy, and her figure was also uneven, she belonged to a durable woman!
She said, "Hello! My name is Zhu Manchun, and I'm here for an interview!"
"Oh, boss~" Fang Qian shouted at Ning Feng.
Ning Feng nodded, got up and said to Zhu Manchun, "Hello, I'm the manager of the Yixian City store. Please take a seat in the conference room!"
Welcoming her into the conference room, Ning Feng took Zhu Manchun's resume from Dandana and sat in front of her.
"I've read your resume, and it says, are you from the Northeast?"
"Yes!" Zhu Manchun responded: "I used to work in real estate in Northeast China, so after I arrived in Qiantang City, I also wanted to find a similar job." ”
"Then why did you choose Wanjia Company? and why did you choose ...... Yixian City store?" Ning Feng asked.
These resumes were all delivered in a targeted manner, and the manpower side naturally transferred them directly to the Yixian City store. But Ning Feng knew about other people's delivery, and Zhu Manchun, a stranger's directional delivery, Ning Feng had to be curious about the reason!
Zhu Manchun explained with a smile: "That's right. Actually, I came to Qiantang City completely because I wanted to take advantage of my youth, to visit more cities, and to see more scenery! I used to wander around several provinces in Northeast China, and this year I had a whim, so I wanted to take a look at Jiangnan!"
"I was originally in real estate, but the real estate industry in the northeast is not as developed as in the south. So I also want to see what the market in the metropolis is like! I also paid attention to the real estate news of Qiantang City before I came, and even saw your post on Qiantang Chao, so I submitted my resume!"
Ning Feng nodded, there was nothing wrong with Zhu Manchun's statement, except for a hint of the romantic longing of a literary youth, it was probably an idea that an agent would have.
Even Ning Feng himself has considered whether to go to Jinghua City to have a look! Anyway, the entry threshold of an agent is low, and he can live in any city, and it is indeed a profession that has no restrictions on changing cities!
And Zhu Manchun's resume is very beautiful, and in the personal honor column, there are a series of words such as "sales crown" and "elite", which is why Ning Feng is willing to interview her. The agent who can use it directly is the one that every store manager likes!
"There's no problem, if your documents and formalities are complete, you can start running the market tomorrow!" Ning Feng said.