Chapter 221: Preview Screening
"Monkey Sky Film and Television", and Zhao Zhenghao, as well as "Zhenghao Studio", have not had any direct contradictions, in this collective action against Zhao Zhenghao, the reason why they acted as a pioneer is mainly because of an old grudge.
At the beginning, an important reason why Dong Peihan used the method of issuing an open letter and sparing no affection with Zhao Zhenghao's fans was that he thought he was in love with Huang Zihang, a popular student who was cultivated by "Qitian Film and Television" at that time.
Although Huang Zihang is very likely to have cuckolded Zhao Zhenghao's predecessor, after Zhao Zhenghao crossed over, although he inherited all the inheritance of his predecessor, he didn't have much sense of participation in these bullshit things, and he soon left it behind.
Later, Zhao Zhenghao has been focusing on his music career, and Huang Zihang, who has been developing in the film and television industry, has no intersection, and now even Dong Peihan has forgotten everything, let alone Huang Zihang, even if someone mentions this name in front of him, he can't think of the original incident.
However, Zhao Zhenghao does not remember Huang Zihang, which does not mean that Huang Zihang does not remember Zhao Zhenghao.
At the beginning, Huang Zihang did something inauthentic, but at that time, everyone thought that Zhao Zhenghao was a mud that couldn't get on the wall, and Huang Zihang also thought so, so he smiled at Dong Peihan, who took the initiative to give him a hug.
Unexpectedly, after that, Zhao Zhenghao not only resurrected, but also went out of the country in one fell swoop, went international, and became an internationally renowned world-class superstar!
If Zhao Zhenghao only develops in the music industry, Huang Zihang is not worried, but Zhao Zhenghao is now going to cross over to the film and television industry, so Huang Zihang is not nervous.
In case Zhao Zhenghao's development in the film and television industry is as smooth as in the music industry, the popularity accumulated in the music circle will be transferred to the film and television industry in a short period of time, and the status of a multi-dimensional superstar will inevitably be affected.
Zhao Zhenghao and Huang Zihang are of similar age, Zhao Zhenghao was previously recognized as a genius in the music industry once in decades, and is regarded as the banner figure of the rise of music in the Dragon Kingdom, Huang Zihang has also accumulated good results in the film and television industry through his efforts over the years, with good acting skills and image, and is regarded as a leading figure among actors of the same age.
In the Dragon Country entertainment market, although the cake of the film and television industry has been made big enough, it will always be in short supply in the top resources.
If Zhao Zhenghao succeeds in cross-bordering, he will definitely seize some of the top resources in the film and television industry, and Huang Zihang, who has the same image as him, will be squeezed out of some resources accordingly.
Therefore, even if there is no previous grievance, Huang Zihang, if he can, will pull Zhao Zhenghao's hind legs, not to mention that there is an old grudge, Huang Zihang will naturally spare no effort in pulling Zhao Zhenghao's hind legs.
What's more, the movie "The Legend of Monkey Sky", produced by "Monkey King Film and Television" and starring Huang Zihang, will also be released in the Spring Festival file in the near future, and "Journey to the West: The Great Sage Marries" is a direct competitor!
The story of "The Legend of Monkey King" is also based on "Journey to the West", and in terms of subject matter, it also overlaps with "Journey to the West".
"Monkey King Film and Television", which has high hopes for "The Legend of Monkey King", naturally regards "Journey to the West" as a thorn in the flesh, and if conditions permit, it doesn't mind doing everything it can to discredit it!
Originally, "Monkey King Film and Television", which was full of confidence in the quality of "Monkey King", didn't want to use these off-board tricks, and wanted to compete with "Journey to the West".
Unexpectedly, "Journey to the West" was divided into two parts by Zhao Zhenghao, and the original schedule was adjusted, and the schedule of the first part of "Journey to the West: Moonlight Treasure Box" was advanced to New Year's Day, in an attempt to create a movie-watching atmosphere in advance, so that the release of the next part of "Journey to the West: The Great Sage Marrying" can seize the opportunity in terms of audience awareness and expectations.
"Monkey Sky Film and Television" believes that this is "Nine Star Entertainment" and "Zhenghao Studio" breaking the rules first, and the action they are now provoking to smear "Journey to the West: Moonlight Treasure Box" is forced to fight back and has to be done as a last resort.
Moreover, "Journey to the West: Moonlight Treasure Box" itself does have some problems, giving "Monkey Sky Film and Television" an opportunity to take advantage of!
Under the influence of this negative evaluation, after the release of "Journey to the West: Moonlight Treasure Box" entered the third week, the single-day box office fell further, and the average box office could only receive about 20 million per day for five days on weekdays, and the box office for the two days on weekends added up to only 60 million, and the single-week box office was only 160 million, far lower than expected.
Under the influence of the continued sluggish box office, the film scheduling rate of "Journey to the West: Moonlight Treasure Box" has also dropped from the highest 33% all the way to 5% by the beginning of the fourth week of release!
In the fourth week, under the influence of the low film scheduling rate, "Journey to the West: Moonlight Treasure Box" only received less than 40 million at the box office in a single week.
Four weeks later, the cumulative box office of "Journey to the West: Moonlight Treasure Box" reached 1.25 billion, and 1.5 billion has become an impossible goal!
This situation was not expected by Zhao Zhenghao, "Zhenghao Studio", "Nine Star Entertainment", and other investors in the film.
However, the matter has come to this point, and no matter what you do, it will be useless, and you can only reluctantly accept this result.
Now, what I am most afraid of is that this situation will have an impact on the release of "Journey to the West: The Great Sage Marrying"!
And "Journey to the West: The Great Sage Marrying" is implicated, it is certain, and now there are two weeks before the release of "The Great Sage Marrying", and the news that "Nine Star Entertainment" got from the major theaters shows that the 25% film scheduling rate prepared by the major theaters for "The Great Sage Marrying" has now been adjusted to 20%, if it is not for the repeated efforts of "Nine Star Entertainment", the film scheduling rate may further decline!
Although it is considered an overseas box office, the total global box office of "Journey to the West: Moonlight Treasure Box" has reached 1.5 billion dragon coins, and the total investment of 500 million yuan in the early stage has been fully recovered.
However, in the case of being able to pursue a high box office, no one wants the expected box office to be stolen in this way!
"Nine Star Entertainment" took the lead, convened all investors, and prepared to hold a ventilation meeting, in order to let Zhao Zhenghao also participate in this ventilation meeting, they directly killed Zhao Zhenghao and "Zhenghao Studio" without notifying Zhao Zhenghao and "Zhenghao Studio", and blocked Zhao Zhenghao.
In the face of the hidden worries of other investors, Zhao Zhenghao was very calm, and he was already confident in the publicity of "The Great Sage Marrying" after its release!
Zhao Zhenghao's method is very simple, that is, to personally write a film review for the upper and lower parts of "Journey to the West", and tell the connotation of this story as it is!
If you want to talk about the understanding of the film "Journey to the West", in this world, no one can compare to Zhao Zhenghao!
This is not entirely because Zhao Zhenghao is the screenwriter and director of this film, but also because Zhao Zhenghao fell into the pit of "Journey to the West" in his previous life, because he was stupid at that time, he watched the upper and lower parts of "Journey to the West" several times, and did not see any deep meaning from it, in order to be able to discuss this movie with others, it seems not so superficial, Zhao Zhenghao found several in-depth analysis of "Journey to the West" on the Internet I have read the film review many times, and with the help of those professionals, I finally understood the connotation of the movie!
Now, Zhao Zhenghao has cut and pieced together the film reviews that he has studied many times, and plans to post them anonymously on the Internet as soon as "Journey to the West: The Great Sage Marries" is released!
"Journey to the West", which is dressed as a comedy, is not easy for ordinary fans to understand, you need to have a certain life experience, and have your own perception of the words love, life, and responsibility in order to truly understand the connotation of this movie!
And among the target movie-watching groups of this movie, there are very few such people, and among the target movie-watching groups who are mostly around 20 years old, there are very few people who can really calm down and appreciate the deeper things hidden under the comedy coat of the movie, which requires someone to pick out the connotation of the movie, crush it, and tell them clearly!
Zhao Zhenghao didn't know if there would be other people to help with this work, so he simply stopped pinning his hopes on others, and did it himself, with plenty of food and clothing!
As for the question of whether this film review that is going to be released anonymously will have an effect, Zhao Zhenghao has already had a countermeasure!
He plans to publish this film review in "Mouse Nest"!
As the base camp of Zhao Zhenghao's die-hard fans, the number of followers has reached 50 million, and the number of active members has remained above one million per day!
Zhao Zhenghao's die-hard fans, if they want to know Zhao Zhenghao's recent situation, in addition to paying attention to his bib and the official bib of "Zhenghao Studio", the most important way is the "mouse nest".
Many times, when Zhao Zhenghao's own scarf and the official scarf of "Zhenghao Studio" also revealed his latest activities, the news about his latest activities has been spread to the "rat nest"!
Many die-hard fans of Zhao Zhenghao have developed the habit of getting up every day, going to the "mouse nest" to take a look at the "rat nest" first, and see if Zhao Zhenghao has any new trends, before starting a day's life!
Under the current situation of public opinion that is not very favorable to "Journey to the West", the box office performance of "Journey to the West: The Great Sage Marrying" on the first day of release mainly depends on the movements of Zhao Zhenghao's die-hard fans!
This blockbuster film review suspected of spoilers was posted in "Mouse Nest", and Zhao Zhenghao then highlighted the post of this film review through the staff of "Zhenghao Studio" (in order to better manage fans, in order to win the approval of most fans, Zhao Zhenghao arranged a staff member of "Zhenghao Studio" to enter the management committee of "Mouse Nest"), so that the little rats who logged in could see it for the first time!
Zhao Zhenghao believes that as long as he is a little mouse who has read this movie review, he will definitely go to the cinema to watch "Journey to the West: The Great Sage Marrying"!
In order to personally verify the views in this film review, people who have not watched the previous "Journey to the West: Moonlight Treasure Box" may even find a way to turn out "Moonlight Treasure Box" and watch it again!
Zhao Zhenghao does not ask all those who have read this film review and the upper and lower parts of "Journey to the West" to become the tap water of "Journey to the West: The Great Sage Marries", but as long as some people voluntarily promote "The Great Sage Marry", it will also cause a wave of "The Great Sage Marry" movie-watching boom.
As long as it can arouse the interest of more ordinary fans and read this film review, there is no need to worry about the box office of "The Great Sage Marrying".
When Zhao Zhenghao put this prepared film review and his own plan together with other investors in the movie, the anxiety of "Nine Star Entertainment" and other investors was immediately resolved.
In order to make his plan more complete, Zhao Zhenghao put forward another suggestion, "Before the release of "The Great Sage's Marriage", a small test screening can be held and some professional film critics can be invited.
"Qitian Film and Television" can borrow the mouth of a film critic to discredit "Journey to the West: Moonlight Treasure Box", and "Nine Star Entertainment" can naturally borrow the mouth of a film critic to praise "Journey to the West: The Great Sage Marries"!
Moreover, as long as the upper and lower parts of "Journey to the West" are completely watched by film critics who still maintain their professional ethics, even if they can't praise this movie, they will definitely not get too bad reviews, and they don't need "Nine Star Entertainment" to conduct special public relations.
Ordinary movie fans watch it hastily, and they may not be able to see the deep meaning of "Journey to the West", those film critics rely on this to eat, if they are the same as ordinary fans, then the job can be smashed.
In fact, before the release of the movie, inviting professional film critics to participate in the preview screening is the standard configuration of most movies, and before the release of "Journey to the West: Moonlight Treasure Box", the reason why this traditional routine was not adopted was because "Nine Star Entertainment" had too much confidence in it and thought that there was no need to do so.
As a result, when under the secret promotion of "Monkey Sky Film and Television", the professional film critic circle formed an encirclement and suppression of "Journey to the West: Moonlight Treasure Box", which worsened its reputation, and "Nine Star Entertainment" wanted to carry out public relations again, it was already too late.
The lessons from the past are not far away, "Nine Star Entertainment" dare not be careless this time, even if there is no reminder from Zhao Zhenghao, they will also publicize a group of film critics, and now they have reached an agreement with Zhao Zhenghao on this issue, and they will naturally be more resolute in taking action.
Just when the release of "Journey to the West: Moonlight Treasure Box" entered the sixth week, the film scheduling rate had dropped to less than 1%, and it was possible to end the screening at any time, "Nine Star Entertainment" for "Journey to the West", held three test screenings at the same time in Beijing, Magic City, and Yangcheng, not only invited professional film critics, but also invited some enthusiastic fans to participate.