Chapter 1317: Victory in the First Battle!
After a few days of intense preparation, Zhengxin's long-accumulating fist finally hit out in the anticipation of all those involved in Zhengxin's plan!
"Zhengxin Mini is officially offline!The new shape kit is optimized, and Zhengxin's clumsy in-vehicle interactive technology is added, and the price is 30% lower than the imported version!
With the first official acceptance of pre-orders on the CARBUY website, the pre-sale of the new European version of the mini cooper has begun.
Although the price is as high as 40,000 pounds and there is no subsidy because of the import tax, the mini has balanced performance, good handling and a high degree of personalization, which is very in line with the aesthetic appearance of young Europeans, and this car still has about 1,000 units of sales per month in the UK.
And this situation has been maintained for three years!
"The Chinese have made a British car!" said the media when the mini first entered the British market.
It can be said that the mini cooper car has a natural affinity in the hearts of young people in the UK.
Now, after localized production, the mini cooper immediately attracted a lot of attention!
Because it is affiliated to Rolls-Royce and managed and operated by Rolls-Royce's system, although the mini is a small car, it still has a high degree of customization. The newly upgraded sporty exterior package and the clumsy in-car interactive technology that debuted in the UK have further aroused people's enthusiasm for buying this car!
At this time, the newly established mini-brand department in the Rolls-Royce headquarters was already busy, and in the data hall, personnel shuttled back and forth, and the data on the monitoring panel was refreshed every five minutes.
If it weren't for the fact that most of the operators on site were blonde or dark-skinned, it would inevitably make people feel like they were in the central command room of a certain brand in China.
Li Kai looked at the various data that were constantly collected on his iPad, unusually frivolous, and extremely serious.
Calmly analyzing the data, he was correcting the omissions or deficiencies in Zhengxin's mini listing plan at this time.
If it was a normal listing procedure, he should not be busy like this, but whether it is a mini or a body production line, it is paid for use in the most urgent state, and in such a dense and busy state, he can't help but walk on thin ice.
But for now, it seems that what he feared has not happened.
Although there are some omissions, judging by the actual sales of the mini and the evaluation made through market research, it is qualified!
"In the fifth hour of the sale, Carbuy has received 540 orders so far!"
"How about offline sales in Wales?"
"At present, it is still counted, their system is not authorized to us, and it is connected to their financial port, and there is a delay in uploading data!"
"Keep up with the follow-up and pay more attention to the sales in Scotland, we don't have too much advertising investment there, follow up if necessary!"
"Roger, President!"
"Okay President!"
With Li Kai's instructions, the hall became even busier.
In the midst of the busyness, Li Fanyu came to Li Kai's side, patted him on the shoulder, and said, "Busy, right?"
Li Kai raised his head suddenly and said with a smile: "Dong Li, it's acceptable to be busy, mainly because I am a little apprehensive." ”
"Oh?" Li Fan smiled foolishly: "What are you worried about? We have already brought out all the potential we can exert in these ten days, you should be calm." In such a situation, don't regret even if you fail. ”
This is Li Fanyu's true thoughts.
Zhengxin's efforts in the past half a month have made him proud of his employees.
"That's not good," Li Kai picked up the ipad again, and after a glance, he said: "It's the same as flirting with girls, I also went to the mall, ate lunch, bought gifts, and didn't push it down at night, are you willing?"
"......" Li Fan was speechless, this logic ...... Seeh, it looks like that's really the case!
But on this occasion, it is inevitably inappropriate, "You are a good person, you are good anywhere, but you are too out of tune." Li Fanyu made a look of an elder and said.
"It's like you're in tune!" Li Kai silently spit out in his heart, but there was a hippie smile on his face: "Li Dong, haven't you noticed?
Li Fanyu rolled his eyes, "Look what kind of woman will accept you in the future!"
He decided to ignore the idiot and sat aside.
The current sales champion in the British small car market is Fia Olecleus, with current sales of about 12,500 units per month in the country. On average, it's about 416 units per day.
And the competitive model that Zhengxin minicooper has set for himself is this one!
But this is not to say that the first day sales of the mini are only more than 400 units, Li Kai's goal for the Minnie part is to break the first-day sales record of 8,432 units set by Aucles when it was launched in the UK market last year!
This sales volume represents the tip of the small car pyramid in the UK market in the last five years.
Time passed in a hurry, Li Fanyu looked at it, and fell asleep.
I don't know how long it took, but when he was asleep, he was suddenly pushed awake.
As soon as I opened my eyes, I saw Li Kai's excited face!
"Li Dong, wake up, wake up, hurry up and witness this miraculous moment with us!"
Li Fanyu stood up from the chair abruptly and said excitedly: "More than Ockles's 8432?"
As soon as he finished speaking, he heard the entire mini information hall counting in unison.
“9457!”
“9534!”
“9655!”
“9792!”
“9910!”
“10022!”
"It's over 10,000, it's over 10,000!"
"Did anyone take a picture? Did anyone record it?!"
"Yes, yes, yes, I'm on video!"
"Great, this section must be added to our celebration!"
"No, no, no, it should be in our news! You know, in the British market, there hasn't been a model in the UK market for a long time with such high first-day sales! God, it's still half an hour before our first-day sale!"
"Phenomenal! We've built a phenomenal model!"
With a shout of enthusiasm, Li Fanyu let go of his clenched fist, hooked the corners of his mouth, and let out a long sigh of relief. He shook hands and hugged Li Kai who was standing beside him, and accepted the warm applause from the employees.
"Victory belongs to all of us!" Li Fanyu raised his fist and shouted.
Zhengxin Mini won the first battle in the British market!