Chapter 1318: Why Bother?
"11,240 units in 24 hours! Zhengxin Mini Europe set a first-day sales record in the British car market!"
"The myth of Fiat Outlet sales is over!
"With its localization strategy and Rolls-Royce's mature operating system, MINIcooper proves that the potential of the UK automotive market is still not fully exploited!"
"After three years, Zhengxin MINI has achieved completely different sales, and Zhengxin's strategy of entering the UK market and cooperating with local car companies is wise!"
"With a complete automotive industry chain, unique model upgrade plans and localized production to reduce costs, MINIcooper topped the sales king on the first day, and the future is especially limitless!"
"Zhengxin's inspiration - localization, diversification, full coverage of product lines, a car company's road to success in the UK market!"
"What kind of changes will Zhengxin's first victory bring to the British auto industry?!"
After the first day of MINIcooper sales was revealed, almost all the British business media put their front page headlines on this occasion and analysed them from all angles.
In the past few months in the UK, Zhengxin has made frequent moves, creating the Bentley brand, preparing for the industrial chain, and introducing shared cars, but for the mini brand, people are more concerned!
Why?
Because Bentley's success stems from the fact that Rolls-Royce is a distributor and Bentley's unique brand positioning, which is not universal. But on the other hand, after the completion of Zhengxin's industrial chain in Birmingham and the promise to open it to the whole of the UK and even Europe, he is a path that can be replicated!
In the past, almost all British industrial experts were accusing the EU's industrial and commercial system of unfairness, allowing too many brands like Fiat, Opel, and Renault with good performance but enough to kill the British local developing car companies to sell in the UK in the form of zero tariffs, thus inhibiting the British local cars mainly concentrated in the high-end and unable to adapt to the crisis.
But now, in their own way, it proves that even in the absence of state subsidies, there is still a viable way for low-end entry-level cars!
It is no exaggeration to say that this is a major inspiration and milestone for the entire British automotive industry!
At this time, the Zhengxin Mini UK team, which has created all this, is in the midst of a carnival.
Li Fanyu's apartment has become a large-scale party scene.
Rows of red wine and buffet racks vibrate slightly in the dynamic music. In order to prevent the upstairs and downstairs and the surrounding neighbors from having opinions, Li Fanyu personally sent out an invitation and brought all the neighbors here.
Everybody is hi,
On the huge rear projection in the apartment, the moment when the mini team's penultimate sales exceeded 10,000 was repeatedly played in a loop. Some drunks, who had drunk too much, still shouted with excitement along with the video about the count.
Li Fanyu held a wine glass, stood in front of the floor-to-ceiling window, looked at the night scene on the street, and narrowed his eyes slightly.
Beside him, Scarlett, dressed in a beautiful evening dress, was happily reporting to him about the plans for tomorrow's car-sharing in London, Birmingham, Ritz, Glasgow and other major cities in the United Kingdom.
"AT PRESENT, WE HAVE PUBLISHED A TOTAL OF A WEEK'S WORTH OF ADVERTISEMENTS THROUGH CARBUY, FACRBOOK PROMOTION, AND OUR OWN INFORMATION CHANNELS, AND ACCORDING TO THE DATA THAT HAS JUST BEEN SENT BY THE CAR-SHARING PART, THE CONVERSION RATE OF TRAFFIC IS VERY HIGH. Now, the number of registered users of the ride-sharing app has increased to 330,000 thanks to the free event. ”
Li Fanyu frowned, "The 270,000 people that were shown in the data three days ago have increased by 60,000 in the past few days? London has a population of 870, Birmingham 1.1 million, Ritz has 760,000, and Glasgow has 650,000, a total of more than 11.2 million people, which is not high." ”
"Ahem, cough, cough," Scarlett was about to choke to death by his complaint, she quickly drank a sip of red wine, fanned herself with the palm of her hand, and said, "Mr. Li, please don't use China's traffic conversion to measure Britain!"
"That's right!" Just as Scarlett wanted to explain but didn't know where to speak, a cold girl sounded from behind Li Fanyu.
"First of all, the UK is much more ageing than China, with nearly a quarter of the 11.2 million people over the age of 60, most of whom don't even use smartphones. Secondly, it is important to note that the car ownership rate per 1,000 people in the UK is 455. In China, the number is 54,
In other words, the British people's demand for public transportation is ten times lower than that of the Chinese! Under such circumstances, it is not easy for Zhengxin to get 330,000 registered users!
As soon as Li Fanyu turned around, he saw a woman wearing black-framed plate glasses, a ponytail, and a tall figure wearing a slightly tight OL overalls.
"Are you?" he was a little upset at the fact that someone had rashly intervened into his conversation.
"Dong Li, when we meet for the first time, I am Li Ruoxuan, or you can call me Angelella. I am currently the Deputy Director of Sales and Marketing at Rolls-Royce Car Sharing. ”
Oh!
As soon as she said this, Li Fanyu remembered. This is a Chinese-American, only 26 years old. But she got a master's degree in marketing from the University of Michigan, and when she set up a local operation team for shared cars, Li Fanyu read her information.
But to be honest, the photos on the information are a little green, and they don't match the charming woman in front of me at all.
"I don't think I invited you to the party?" Li Fanyu frowned, tomorrow is the official opening of the car sharing in the UK, at this time, Li Ruoxuan, or Angelella, rashly appeared at the MINI celebration party, which made him a little puzzled.
"I came to ask Director Li Kai Li to ask about some things and ask him to sign the plan.
I thought that a company like Zhengxin would have a rather shrewd and wise leader, but I was disappointed to find a drunk who intended to sexually harass me at the scene of the party!
Therefore, I need you, the chairman, to sign the emergency plan we made for the opening of tomorrow, and deal with the indifference that Director Li Kai and Li treated me with justice just now!"
No way!
Seeing this woman so angry and such an explosive temper, he felt as if he had recruited an amazing person!
"Ahem," Li Fanyu knew that Li Kaide was good, and he was not surprised that guy did anything during non-working hours, especially in beauty.
"Why did he sexually harass you?" Li Fanyu asked with a forced smile, allowing himself to pretend to be serious.
"That's it!" Li Ruoxuan directly took out her mobile phone and put it in front of Li Fanyu with a cold face.
In the mobile phone photo, a big obscene hand is on Li Ruoxuan's chest. Don't think about it, that's Li Kai's.
That's the problem!
In foreign countries, this situation can be big or small, but if people really investigate it, it will be quite bad for the reputation of the group. After all, Li Kai is an out-and-out high-level person who believes in it!
"I'll make him formally apologize to you!" Li Fanyu replied immediately, and instructed Scarlett: "Let that bastard Li Kai come over!"
"No need!" Unexpectedly, Li Ruoxuan shook her head directly, "For a scum, the method of repentance of apologizing is useless." I'm just asking you to be a testimony that I'm a salute before a soldier. ”
With that, Li Ruoxuan walked directly into the crowd and pulled Li Kai, who was peeking, in front of Li Fanyu.
Then, his hand was grasped and grabbed on Li Kai's crotch. Then, very hard, lift it up!
Hiss!
Li Fanyu felt that his eggs hurt.
Unable to prevent the second brother from suffering from this difficulty, Li Kai let out a wail and lay on the ground.
Facing Li Kai, who was bowing down on the ground and looking like a prawn, Li Ruoxuan raised her middle finger, "One report and one report, we are even." ”
After speaking, he flicked his ponytail and walked away with his long legs.
"You remember, if I don't take you in, I will write the words Li Kai backwards in the future!"
On the ground, Li Kai scolded.
"Hey," Seeing this scene, Li Fanyu shook his head: "People don't lose the sky, the world is good for reincarnation, don't believe it, look up, the sky is ...... Who's going to let go! Why bother, why bother?"
Seeing Li Kai constantly twisting on the ground, he subconsciously pinched his crotch, very embarrassed.