Huang Guolun was in a stagnant mood, could it be that the premiere of "The Good Corpse" was so bad?

Are you going to kneel?

Huang Guokun wasn't joking with him, was he?

After waiting, Huang Guokun didn't send him another WeChat message.

Huang Guolun realized that their current situation in this film is really critical!

Even the situation of their company has become very critical.

If this film can't make Kunlun culture turn around, Kunlun culture's efforts in the past two years will be in vain, and then it will have to start from scratch.

After playing with Huang Tao for a day, Huang Guolun was already tired, and he was anxious, he really didn't have the energy to do anything, so he went to bed after nine o'clock.

As soon as he lay down, Sun Yanjin sent Huang Guolun a WeChat message.

Sun Yanjin worked an extra day, and only in the evening did he have time to relax.

She had just finished watching "The Good Corpse of Qing Ben" at this time, and the exciting plot and music swept away the fatigue on her body, and she sent Huang Guolun WeChat to praise the good shooting of this movie!

The ending song is as Huang Guolun said, it really shocked her!

Sun Yanjin claimed to call on every friend around him to watch this zombie masterpiece and support Kunlun culture with practical actions.

She didn't talk to Huang Guolun much this night, she had to take her physical strength to climb Xiangshan early tomorrow morning, and wear a "class uniform" to advertise "Qing Ben Jia Corpse"!

Huang Guolun is very grateful to Sun Yanjin for his help, but at the same time, he is also very worried about the film.

Lying on the bed, he was still tossing and turning, why did he have to kneel for such a good movie?

The next day at 11 a.m.

A full 24 hours after the release of "The Good Corpse of Qing Ben", Huang Guolun asked Bai Yao to help count it again.

A full day after its release, "The Good Corpse" has more than 500,000 hits on the eight networks.

However, the paid conversion rate is still very low, and the number of paid viewers is only in the early 20,000s.

On the Tencent Video online movie list, which has the largest market share, "The Good Corpse" did not break into the top 25 in either a single-day click or a single-day box office list.

This ranking is much lower than everyone expected, and it does not match the excellent production of "The Good Corpse" at all.

Huang Guolun could think that there must be a low morale in the Kunlun Culture Company at this time.

He called Huang Guokun to find out what the situation was now, and he also wanted to see what else he could do to help the company.

Kunlun Culture doesn't have much money now, but Huang Guolun is rich, and he is willing to pay money to help the company survive this catastrophe.

After staying up all night and not sleeping, Huang Guokun, who was full of sadness, heard that Huang Guolun was willing to pay money to help, and suddenly became overjoyed!

However, he didn't care about Huang Guolun's borrowing, so he borrowed 1 million for follow-up publicity.

Regardless of whether the film can be profitable in the end, when the first batch of box office is recovered, about a month later, he will immediately return the 1 million to Huang Guolun, and give Huang Guolun a month of standard loan interest.

Huang Guolun said Huang Guokun: "Don't talk nonsense with me, what interest is not interest." If the company needs money urgently, you can take it first, and you don't need to pay me back in a hurry. ”

"No, I'll get it from you next time I need it. Huang Guokun told Huang Guolun: "Although the release results of our film are far lower than expected, there is no problem with the box office breaking 3 million in the first month, and we can recover at least 1.5 million." When the time comes, I will pay you back the money first. ”

Online movies are divided into A/B/C/D according to the proportion of sharing.

The big-production top-level solo films on major platform websites are all A-grade films. The filmmaker of an A-grade film can get seventy percent of the box office, that is, if a five-dollar ticket is sold, the filmmaker can get three five.

Solo films produced by various platforms with general specifications belong to B-grade films, and this kind of film can share 50% of the box office revenue.

Generally, non-exclusive films are released on the whole network, which are C-level films, and the filmmakers of C-grade films can only receive 30% of the box office revenue.

There is also a category of D-level films with a particularly low cost, also known as "five ***", every time this kind of online movie sells a ticket, the filmmaker can only receive a share of 10%, that is, the income of five cents.

With the development of big online movies, D-grade movies have become more and more rare, and general websites are no longer on D-grade movies, and C-grade movies are also on the last time.

"The Good Corpse" should have belonged to the C-level film simulcast on the whole network, but because the "Qingben" series already has a certain popularity and fan base, and the film is very well-made, Kunlun Culture finally negotiated and signed contracts with major platforms for B-grade films, that is, half of the box office, which will be owned by Kunlun Culture.

The box office performance of "The Good Corpse" on the first day was very unoptimistic, with only more than 20,000 paid views, and the box office just exceeded 100,000.

In this way, it is still difficult for "The Good Corpse" to pass the box office of 3 million in the first month.

But Huang Guokun is very confident in this. He told Huang Guolun: "As soon as you have this money, I will immediately contact Yang Mi and Wu Yifan's agents, and prepare to come to the next big one!"

Huang Guolun was shocked and said: "Are you going to ask Yang Mi and Wu Yifan to advertise "Qing Ben Jia Corpse"?"

"Yes, I have learned before that Yang Mi and Wu Yifan posted a Weibo advertisement, both of which cost 500,000 yuan. The premise is that their team recognizes the ad and thinks it is reliable, and they will post it. I believe that they are going to watch our "Qing Ben Jia Corpse", and they will definitely not refuse to help us do this paid advertising!"

Huang Guolun was shocked and asked: "Are you going to take the one million I gave you, and ask these two celebrities to post two Weibo posts? This is too much money! With this money, why don't you go to a place where there are more fans?"

"Now it's not working. It's just 1 million, and I can't afford to be too reliable. I have arranged for the company's team to do the small range of hard and soft wide, but the effect is very average. What we lack most now is heavyweight advertising, a lack of a breakthrough. If we didn't play heavyweight advertising, we would really have to kneel in this film. ”

Huang Guokun took a step forward and told Huang Guolun: "According to the current trend, "The Good Corpse" is comparable to the box office volume of the previous "The Soul of the Soul", and the company will recover the cost of three or four million at most. Now the market for online movies is developing too fast, and those platforms all push their own films, and there is no way to live for the movies simulcast on the whole network. The current situation is much worse than the situation when "The Soul of the Queen" was released during the Chinese New Year, I didn't expect these platforms to be so ruthless now, and they don't leave any way for the simulcast to live. ”

Huang Guolun said: "The platform is forcing you to sign a contract with others, they just want to enclose the land for development." ”

Huang Guokun said angrily: "Lao Tzu won't sign it! I just want more people to see the movie produced by our Kunlun culture! As long as the quality of the film is excellent, I don't believe that it won't be able to break through! I would rather bet on a big one more this time and lose more points, rather than let our film end like this." ”

Huang Guolun reminded: "However, you have to bet in the right direction! Would it be too reckless for you to pin your hopes on one or two celebrities to post on Weibo for publicity?"

"It's not reckless, it's adapting to the trend, you don't understand if you don't mix in this circle. In this era when traffic is king, only by finding the best traffic stars to advertise will we get the greatest advertising revenue! If the team of Yang Mi and Wu Yifan is willing to advertise for us, I dare to guarantee that the number of clicks on our movies will immediately increase by dozens or even hundreds of times! At that time, as long as one percent of clicks are converted into paying users, we will make a lot of money! "The Good Corpse" is not lacking in word-of-mouth now, what is lacking is to let more people know about our film. As long as more people can know about our film, the number of people who are willing to pay to watch it will definitely show an explosive growth! If this million ads play well, maybe we will be able to break out of the box office of tens of millions this month!"

Feeling that Huang Guokun was going to daydream again, Huang Guolun hurriedly advised: "You better be cautious, don't think too well about things." I don't know anything about this circle, so I won't give advice. If you think it's reliable to find a celebrity to post on Weibo, you can do it. But don't bet on that one hope. ”

"I know this is the heaviest propaganda fist, and I have a lot of small fists in the back. If all the punches don't work, then I'm going to have to do seven wounds at the end. ”

"What Seven Wounds Fist?"

"Let Marco go to the betta live broadcast iron pot to stew himself, and let Polo swallow the sword and step on the charcoal in the panda live broadcast. Anyway, for the box office of this movie, our company has to do everything. ”

Thinking that Huang Guokun was joking, Huang Guolun was amused: "Don't talk nonsense." ”

Huang Guokun said seriously: "I didn't talk nonsense with you, I'm serious." I've been holding this pair of golden boys and girls for so many years, and it's time for them to return to the company. ”

Huang Guolun hurriedly said: "Don't come nonsense! If you really let the two of them do such an idiotic thing, their star career should be ruined!"

Huang Guokun has his own set of logic: "It's okay, let them be comedians if they are ruined." If this "The Good Corpse" can't rush up, the two of them will have no hope of becoming serious stars, so they just change careers and become comedians. ”

Huang Guolun was completely speechless, and he could hear that Huang Guokun was choked by the cold blow at the premiere of "The Good Corpse of Qing Ben", and he was already a little about to collapse.

It's no wonder that this high-quality movie, which was supposed to get a lot of attention with all the effort and financial resources, was buried by the eight networks. Huang Guokun still has the fighting spirit and is willing to continue fighting, which is already remarkable.

After calling Huang Guokun, Huang Guolun didn't hesitate, and immediately transferred one million to Huang Guokun, hoping to have the effect of sending umbrellas in the rain and charcoal in the snow.

It's not enough to give money alone, Huang Guolun pondered, he still has to do some more things to help "Qing Ben Jia Corpse" do more publicity.

He posted another circle of friends, calling on all friends to come and see "Qing Ben Jia Corpse", and if you think it looks good, help recommend it to the people around you.

It's very annoying to always post this kind of advertisement in the circle of friends.

But there is no way, Huang Guolun doesn't know if there is any other way to help this movie.

In the afternoon of this day, Zhao Jing sent a voice WeChat message to Huang Guolun.

Huang Guolun complained in a rather complaining tone: "Teacher Huang, have you forgotten to come to my sister's store to do a special show? My sister has already set up a stage for you, just waiting for you to come to sing, whether you can come or not! If you want to come, I want to make a live webcast for you when you do a special show to help promote my sister's duck shop." Isn't the original intention of your singing special show to help my sister's store do publicity, I broadcast you live, and I also help my sister's store do publicity, you should have no problem there, right? My sister had to ask me for your opinion, you have to agree, she asked me to arrange the radio equipment for live broadcast in the store. Hurry up and send me a letter, there are a lot of people on our side waiting for you to arrange work. ”

After listening to Zhao Jing's WeChat, Huang Guolun's heart moved, I don't know if there are many people watching this kind of online live broadcast, it is said that the online live broadcast is very popular now, if there are many netizens watching, he can take this opportunity to give "Qing Ben Jia Corpse" a wave of heavyweight advertising!

Compared with the advertisements that let those celebrities casually post Weibo, he sings a special advertisement, which will attract more attention and make netizens more impressed by their movie!

This is the real blockbuster punch!

Thinking about it, Huang Guolun was a little entangled, that is, he didn't want to appear on the scene, let alone be famous.

He didn't even want anyone to know who he was.

After the inspiration, he found that there was a way to solve this problem, that is, he put on big sunglasses and appeared as "Mr. Huang", the music producer behind "Qing Ben Jia Corpse"! This can not only advertise "Qing Ben Jia Corpse", but also hide his own identity.

He looks ordinary, not easy to remember, and if he wears sunglasses to appear in the camera, others will not be able to remember what he looks like.

is like Wong Kar-wai, who always wears sunglasses, and everyone only remembers him wearing sunglasses, and they don't know what he looks like at all.

Wong Kar-wai has been a passerby since he took off his sunglasses, shopping casually, going out casually, and no one will disturb him.

Huang Guolun felt that he could also learn from Wong Kar-wai, and when he was going to appear on camera in the future, he would wear a big sunglasses and leave the country as Mr. Huang, so that no one would know that he was Huang Guolun.

The more Huang Guolun thought about it, the more he felt that this matter was reliable.

immediately sent a text WeChat back to Zhao Jing: "I'll go to the duck shop in the afternoon and meet and chat." ”