Of course, the meaning of this is not to say how good the things of Ji Deken are, but under the guidance of a certain culture, even if they are not good, they will become good when they involve foreign things. Enterprises such as Yuebuck and Ji Deken were able to sweep the whole GUO, obviously because of some distorted values.

And Professor Zhang and Professor Xu, or other people, obviously maintain traditional culture, so they say such things.

After listening to the admiration of the two, Li Xi couldn't help but pick up a piece of pie and taste it, this pie is really good at the moment, although it can't be compared with the taste of meat buns, but it's almost the same. After all, the filling of the pie is the stuffing of meat buns.

Li Xi couldn't help but nodded, and said approvingly: "The pie is made like this, it's almost done, if you can, the business can be opened." ”

"Business opening?" A surprised voice came, Li Xi turned his head to look, and just saw Zhou Sirui and Zhu Xiuyan walking over together.

The two of them obviously heard that Li Xi was coming from their own employees, so they came in to have a look, and they happened to hear what Li Xi said.

Zhu Xiuyan said excitedly: "Li Xi, do you think it can be opened now?" After studying for so long, she actually couldn't wait. Especially recently, there has been too much traffic here, and some chain stores of imported fast food restaurants and tea rooms have already opened here. Although it is said that due to the foresight of the two people, they rented all the shops in the vicinity in advance, but obviously, those shops could not even be opened in this vicinity. It's not far from here, too. Rented a shop. It's even already open. Some female customers are now starting to go to those places to eat, or go to the imported tea room to wait.

Therefore, whether it is Zhou Sirui or Zhu Xiuyan, they are a little anxious about the opening of the store. If you can't open as soon as possible, you will be robbed of customers after that, and customers will have other opportunities. For the store that they are about to open, I don't know if it's a fast food restaurant or a tea room, it's obviously a huge blow.

Therefore, I couldn't wait to open for a long time, but Li Xi never agreed, and Li Xi had told the two of them before that if they didn't make good preparations, they would open in a hurry, and the result would only be unfavorable to themselves, and even after the store opened, it would be eliminated because of poor management.

The two were obviously frightened by Li Xi's words. Therefore, they didn't dare to open casually, but just followed Li Xi's instructions. Study this pie.

If it is said that in the past, what Li Xi said, the two may not have taken it to heart, but in the operation of the beauty salon, Li Xi proposed some special business methods, so that the two of them have an eye-opening feeling, in this kind of operation, although the same is to sell the products of the beauty salon, but the business method proposed by Li Xi is obviously in the operation, which has brought higher heat to the beauty salon.

Therefore, the two of them still have quite much trust in Li Xi's words.

This time, when I heard Li Xi say that it could be opened, I was immediately overjoyed and hurriedly asked Li Xi.

"It's okay to open. Li Xi said: "It's just that the products you sell may be subject to certain restrictions, for now, there is no problem with pies, what else do you have to sell?"

The two looked at each other, and finally came up with the fruit bowl, which they took out and sold as a pastime for customers.

But after Li Xi heard this, he couldn't help but shake his head and said: "This kind of food, even if it is delicious, it is definitely not easy to sell, if you don't believe it, you can try it." ”

"Why?" After hearing this, the two couldn't help but be surprised, and they didn't understand why Li Xi said this for a while.

"Let's put it this way. Li Xi explained, "Fruit platter, you sell to customers, after the customer looks at it, at a glance, feel that this kind of thing, has not undergone any processing at all, that is, as long as you cut it casually, you can sell it, so for them, they will feel that they buy this fruit platter, the price is high, or the purchase is lost, after all, if you want to eat, as long as you buy this fruit, back home, you can take out this kind of platter casually." ”

"What if it's a Coca-Fruit?" Zhu Xiuyan asked Li Xi, but her confidence was somewhat lacking.

Obviously, she hit Li Xi's Coca-Fruit with her idea, thinking that if it opened, since such a store was cooperating with Li Xi, it would obviously be reasonable to let Li Xi take out the Coca-Fruit and sell it in such a store, and Li Xi would definitely not refuse.

After Li Xi heard this, he shook his head again, "It's the same." ”

From this inquiry, Li Xi was able to tell. Zhu Xiuyan obviously had the idea of beating her own Coca-Fruit, and she has been doing so for a while. It's just that for Li Xi, nothing will change. The delicious fruit is delicious, but after making it into a fruit plate, it is still a fruit platter, and nothing has changed. Unless you take advantage of the heat of the delicious fruit to attract some customers to eat it, but in reality, there is nothing left but this heat.

Customers are still given the impression that they have paid a high price while buying this thing themselves, but they have not enjoyed any of the FUWU that they deserve. At the same time, although it is possible to lower the price of the Coca-O platter, in terms of operation, this is actually not beneficial.

So to speak, in business, it should be like this.

When your product, in the eyes of customers, cannot reach its own marked price, it is far less real than selling at the original price, plus giving customers some other goods.

After all, fundamentally, it equates to a price reduction of your product. So that customers will not have the idea that this time I buy at a low price, next time you can't put a higher price or say that next time you can only buy a lower price.

Yes, this kind of mentality is actually very common, if customers experience a low price for a long time, and suddenly encounter a high price, these customers are difficult to accept. But in another case, if your price has never dropped, the customer will come to buy your product that day and encounter a relatively high price. They can also be accepted.

After all. When making comparisons. The customer compares the price, not with other similar products, but with its own price in other aspects.

For example, the mid-end products of a large international manufacturer are priced at 2,500 yuan, but the actual configuration is similar to the low-end products of other products that are less than 1,000 yuan.

However, for customers, when buying these two products, the price of another product is less than 1,000 yuan, if the price is increased by 500 yuan. Although it is still a thousand yuan cheaper than the products of Bubukeng, in the eyes of customers, they still feel that they are fooled.

However, if the price of Bubukeng's products is suddenly reduced by 500 yuan, in this way, although the price is still 1,000 yuan higher than the products with almost similar performance from other manufacturers, in the eyes of some customers, they feel that they have got a big bargain.

Of course, there is also the question of customer groups that need to be taken into account. Different customer groups will of course accept it in different ways. Some of them have no worries about food and clothing. HOUSEWIVES WHO HAVE PLENTY OF MONEY, ARE IDLE TO DEATH EVERY DAY, WATCH SOME SOAP OPERAS AND TALENT SHOWS AT HOME, IT IS POSSIBLE THAT THEY WILL FEEL RELUCTANT TO TAKE OUT FIVE THOUSAND YUAN TO BUY AN IPHONE AT ONCE, BUT LET THEM SPEND TWO THOUSAND YUAN TO BUY A PURE PLAGIARIZED IPHONE WITH A PURE PLAGIARISM ON THE APPEARANCE BUT A MESS OF SCUM INSIDE, ANYWAY, THEY CAN'T SEE THE STEP BY STEP PIT MOBILE PHONE, THEY WILL FEEL THAT IT IS ACTUALLY NOT EXPENSIVE.

It's just that, if you change to another group, there is a type of research on electronic products. Even if the product of the step by step pit drops directly by a thousand yuan, it will definitely not be looked at. AFTER ALL, EXCEPT FOR A SHELL THAT IS PLAGIARIZED IPHONE, IT MAY NOT BE ACCEPTABLE TO EVERYONE, AND WHAT IS EVEN MORE DISGUSTING IS THAT ITS 80% SYSTEM IS NEGATIVELY OPTIMIZED, WHICH MAKES PEOPLE WANT TO COMMIT SUICIDE WHEN THEY USE IT.

For Li Xi, it is obvious that at any time, he will not deal with his products at a low price. shook his head at the moment and said: "Don't talk about the delicious fruit, the fruit of life is not good." ”

Zhu Xiuyan and Zhou Sirui glanced at each other, and their expressions were obviously a little disappointed. And Li Xi followed up and said: "However, we should think of other ways, just relying on price reduction, or simply selling a certain simple product that has been formed, it is meaningless." ”

The two couldn't figure out what Li Xi was talking about for a while.

And Li Xi saw that Professor Zhang and Professor Xu were both staring at these two women, and immediately thought that they didn't know each other yet, so they should help the four of them introduce them first.

And Professor Zhang and Professor Xu listened to Li Xi's introduction, and their expressions were somewhat strange. However, when I heard that the two women were the owners of the beauty salon, Professor Zhang and Professor Xu immediately became interested.

In fact, the beauty water in the beauty salon is so popular that you can't even think about it. Professor Zhang and Professor Xu, of course, don't have much interest in beauty, but they can't stop them from having wives and daughters. Even if they don't have daughters, they have sons, and at their age, sons are most likely married and have daughters-in-law.

Adding up, the two of them are still the kind of people with little energy, whether it is the wife of the family, the daughter, or the son helping the daughter-in-law to propose, they can't help but want to ask the two of them to help inquire about it, to see if they can get the appointment qualification for the beauty salon, or to use the beauty water in the beauty salon.

Of course, Professor Zhang and Professor Xu, as experts and professors at this level, have quite good family conditions, especially professors like Professor Zhang, doctors and lawyers are two of the most lucrative industries, and the ghost knows it.

Therefore, two people can still take out the money for using beauty water. It is precisely because the family can take it out that it will make more trouble, otherwise, there will be no need to make trouble.

Of course, if you can take it out, you can take it out, with the net worth of the two of you, after all, it is not a business, and it is okay to use it occasionally, but if you want to use it for a long time, most of them can't support it.

It's just that, although they have such a heart, the two obviously don't know anyone in the beauty salon, and at the same time, they don't know that Li Xi, who is looking for the two of them as components, knows the people in the beauty salon.

After listening to Li Xi's introduction this time, I couldn't help but be pleasantly surprised. After getting acquainted today, if you can get the qualification to use the beauty water, you don't need to make an appointment or anything, and when you return home, you can make a difference.

However, although the two of them were happy in their hearts, they were obviously not in a hurry to bring it up.

It was Zhu Xiuyan and Zhou Sirui, who quickly sat down under Li Xi's greeting. Li Xi then said: "Doing business is not as simple as imagined, casually, take out a thing, especially something that customers like, or among customers, and give it to customers, this is to be able to operate well, but this is not the case." ”

After the two listened, they both looked at Li Xi, waiting for him to continue.

"Especially some products with no technical content, even if they are good, when you want to sell them, you can't sell them at a good price, and if you don't make any changes, the price will be expensive, and customers won't recognize it. Li Xi continued: "For example, two stores, the same product, one store is cheap, and the other store is expensive. Except for those who have little patience or are particularly wealthy and want to get their hands on something they like, the rest of the people, even if they can't buy it on the spot, are willing to wait a while to buy it from a store that is cheaper. Even if this product is not available in this store for the time being. ”

After hearing this, the two looked at each other even more, and they couldn't figure out what Li Xi was talking about for a while.

"And if you want to sell at a high price, it is meaningless to simply mark the price, unless you are absolutely a ridge DUAN, so that customers have no choice at all, otherwise, as long as there are alternatives, for customers, this way of doing business is very disadvantageous. ”

This time, Zhou Sirui and Zhu Xiuyan generally understood, but they still didn't know exactly where Li Xi's ultimate goal was, so they still didn't speak, waiting for Li Xi to continue.

"Therefore, if you want to improve the competitiveness of your product, you have to conjure up some tricks, even if it is the same product, when you change it a little and add something new and completely different, it will produce different results. Li Xi couldn't help laughing when he said this, "Take the products of a national factory Bubukeng as an example, two years ago, their products looked completely no different from a cottage, after all, at that time, the appearance was almost their own design, and the technology of the step-by-step pit, needless to say, everyone knows, bad appearance, bad system, is a big copycat." (To be continued.) )