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"But since the beginning of the previous year, the way of doing business has begun to change, although their system is still terrible to death, but in terms of appearance, they no longer design their own, see whose appearance is good-looking, take it casually, and copy it. As a result, Bubukeng stands out from the eyes of consumers, of course, mainly from the eyes of those who are novice in electronic products and are unwilling to understand these products, from cottage products, to high-end products, and sales have also increased significantly. ”

After Zhou Sirui and Zhu Xiuyan listened, they couldn't help but glance at each other, for such a company, the two of them actually have a lot of understanding. Of course, as a consumer, for such a company, this product, and people like them with spending power, they will definitely not even look at it.

If you like the product, just buy it directly. TAKE MOBILE PHONES AS AN EXAMPLE, WHETHER IT IS THREE MOURNINGS OR IPHONES, BUY THEM CASUALLY, IT IS NOT A MATTER FOR THEM, TO BUY A COPYCAT FACTORY WITH NO TECHNICAL CONTENT STEP BY STEP PIT, AND IT WILL COST A HIGH PRICE OF TWO OR THREE THOUSAND YUAN, HOW MUCH COURAGE DOES IT TAKE?

At least the two of them felt that they didn't have that much courage. It's one thing to have money, it's another thing to pay a premium to buy an LJ product.

Spending 100 million to buy a supercar doesn't say anything, even if the actual value of this supercar is only 90 million, and if you spend 10 million more, others won't care. After all, on the one hand, there is real money, and the actual calculation is done. In the end, it only cost a tenth more.

But for two or three thousand yuan, it takes a lot of courage to buy a Bubukeng product worth only a few hundred yuan, and it costs several times more at once, and I also bought an LJ. It really takes a lot of courage.

Just, for the two. ALTHOUGH THIS IS THE CASE, FOR SOME PEOPLE WHO ARE NOT PARTICULARLY RICH THEMSELVES, SPEND FOUR OR FIVE THOUSAND YUAN TO BUY AN IPHONE, FEEL RELUCTANT, SPEND TWO OR THREE THOUSAND YUAN, AND FEEL THAT IT IS NOTHING, IT IS REASONABLE TO BUY A SUBSTITUTE WITH A SIMILAR EXTERNAL LIGHT.

But in business. As a businessman, the two can't help but admit that in the past two years, Bubukeng has been relatively successful, at least they have captured the mentality of some customers. I CAN'T AFFORD AN IPHONE, SO I BUY A REPLACEMENT THAT LOOKS VERY SIMILAR TO THE IPHONE, WHICH CAN ALSO SATISFY SOME OF THE PSYCHOLOGICAL APPEALS.

At that moment, he couldn't help but nod his head, expressing his agreement with what Li Xi said.

Li Xi followed and said: "But it started last year. It can even be said that since the second half of the year before, since the advent of IP6. Bubukeng obviously tasted the sweetness of plagiarism, got rid of their own design, and copied the appearance of other products, so that they successfully stood out from the copycat brand of the same grade as Nietzsche, and became one of the largest mobile phone manufacturers in China. ”

"That's it. Their products are plagiarized from the IPHOEN6 design across the board, and throughout the last year, almost every product of this one has been copied except for that small circle. The whole shape is the same as IPHONE6. ”

After Zhou Sirui and Zhu Xiuyan listened, they couldn't help but nod again, for this, in the eyes of the two, it actually felt quite funny. In the beauty salon of two people, there are many clerks who buy this one's mobile phone. OF COURSE, THE MAIN REASON IS THAT BECAUSE I AM RELUCTANT TO SPEND TOO MUCH MONEY TO BUY AN IPHONE, I SIMPLY SPEND HALF THE PRICE TO BUY SUCH A COPYCAT PRODUCT.

"Obviously, this year, in the operation, this company's products are the most successful year in history. Li Xi continued.

ZHOU SIRUI AND ZHU XIUYAN BOTH UNDERSTAND THIS STATEMENT VERY WELL, AND THIS YEAR, DUE TO THE COMPLETE PLAGIARISM OF THE APPEARANCE OF THE IPHONE, THEY EVEN GAVE UP COPYING THE APPEARANCE OF OTHER PRODUCTS. BECAUSE IN THE PROCESS OF PLAGIARISM, THE TWO COMPANIES IN STEP BY STEP FOUND THAT THE MATERIALS USED IN THE APPEARANCE AND SHELL OF THE IPHONE ARE THE MOST POPULAR AMONG THOSE HOUSEWIVES AND IGNORANT SHAONV. When copying such a look, it is best to sell your own products.

The fact is also like that, basically whether you go out, go to the market, go to the supermarket, on the bus, on the subway, in short, it is a densely populated place, see these people in the hands of the mobile phone, especially women, pay a little attention to dressing up, the hand is in the hand, if it is not an iPhone, it is a mobile phone in the step pit.

OF COURSE, THERE ARE OTHER PRODUCTS, BUT THEY ARE VERY FEW, AND THE NUMBER IS TOO SMALL COMPARED TO IPHONE AND IPHONE SHELL IMITATION PRODUCTS.

And at the time of purchase, the front panel is basically dominated by white tones, which is the kind of crystal white. As for the IPHOEN mobile phone black case products, in fact, it is mainly bought by men, and a few women go back to buy black colors, although this black has a stronger mechanical feeling, better gloss, and a stronger sense of unity.

But obviously, women have never had much interest in black phone cases.

In the process of producing mobile phones, it is basically white, with little or no black. And the customer group they are facing, needless to say, is also such a part of female XING customers.

Zhou Sirui and Zhu Xiuyan, listening to Li Xi talk about this, generally understood something, and asked at the moment: "What do you mean is that we should determine our own customer groups, and then make certain changes in product sales for these customer groups." ”

"Alas!" Li Xi listened, and couldn't help sighing, these two people actually misinterpreted what he meant, but even if it is so, it can't be completely said to be wrong, after all, there are too many things related to business, Li Xi just said just now, just said part of it, and this point raised by Zhou Sirui and Zhu Xiuyan should also be taken seriously.

"Actually, it's not exactly. Of course, this is also one of the issues that need to be considered. Your customers, of course, are predominantly female, but the biggest difference is your customers. They all belong to the kind of people who have spending power, that is, they are not very short of money, but the customers who are in the pit step by step are obviously the type that is slightly short of money. ”

Zhou Sirui and Zhu Xiuyan understood as soon as they heard it, for these consumers, if there is money. ALL SPEND MONEY TO BUY IPHONES, WHO IS WILLING TO SPEND A DIME TO BUY A COPYCAT IPHONE PRODUCT WORTH 100 YUAN STEP BY STEP PIT MOBILE PHONE? OF COURSE, IN THIS CASE, BUYING IS EARNING, BUT THE KEY IS THAT IN ADDITION TO THE SHELL PLAGIARISM IPHONE, THE EXPERIENCE IS A SCUMBAG PRODUCT, PUT IT AT HOME, IT TAKES UP SPACE.

The pad table legs are OK, the key is. Whose table is missing a leg and is still padded with a special cushion?

AFTER ALL, THE LARGEST COPYCAT COMPANY IN CHINA, STEP BY STEP PIT COMPANY, THEIR CUSTOMER BASE IS BASICALLY THOSE WHO ARE NOT WILLING TO SPEND MONEY TO BUY IPHONE, AND THEN SPEND A LITTLE MONEY TO BUY A REPLACEMENT. Ultimately. It's all because of a lack of funding.

Therefore, if the two of them copy the business model of Bubukeng, it is obviously unrealistic.

At that moment, Li Xi continued: "According to your customer base. Of course, you should know which direction you need to operate your products in the process of operation?"

"That's just as well. Zhu Xiuyan nodded first, and then said: "Considering the type of customers we have, first of all, the appearance must be good-looking, and secondly. It's best to have a sweet tooth, but not too sweet. ”

"That's right, that's it. Li Xi nodded approvingly, relatively speaking, women still prefer sweets. "But it can't be completely sweets and properly mixed with some other foods, it's still okay, the key is that women who come to this kind of place have a light taste. ”

The taste is actually very easy to understand, after all, these customers do not come to this place to eat, even when eating, they like to eat spicy, sour, and more tasteful women, in leisure, they also prefer to eat those snacks with a lighter taste.

Li Xi followed closely: "In addition, an extremely important point is that in the process of operation, even if you take out a good product, you will definitely not be able to come up with the kind of food that has not been processed, or the processing is too simple, so that when customers look at it, they are likely to feel that they have spent money in vain." ”

Zhu Xiuyan and Zhou Sirui nodded, and after talking for so long, they finally brought the topic back to the topic, that is, the product must be processed in order to make customers feel that when they buy, they have really bought FUWU. At least it's not the type of work.

Immediately after, Li Xi continued: "As for how to process it, I think you should think about it yourself. As for the materials for processing, I can give them to you at any time. ”

Li Xi's words are not big words, whether it is the elf fruit, the calamity fruit, or even other fruits, he can take it out.

The key is to take out these fruits, how to process them, and after processing, don't let the other party see what the materials used for processing these fruits are.

Take the delicious fruit as an example, although it is still delicious even if it has not undergone any processing, the key is that if it is not processed in any way, this fruit can only be sold at cost price and has no added value.

In many cases, for some competitive stores, if they want to do a good job in the product and improve their core competitiveness, the most important thing is to process the product in a specific way after getting it.

The final profit must be the profit of the whole work. Only in this case, this kind of product can adapt to the market to the greatest extent, and then survive in the fierce competition, and even continue to develop.

"Then what should we do?" Zhou Sirui couldn't help but smile and asked, then added, "Li Xi, what raw materials can you provide?"

"For the time being, there are all kinds of fruits, and you can think about how you plan to process it if you get it, and after processing, customers will not recognize it as a delicious fruit. ”

When they heard this, they couldn't help but ponder. After a while, Zhu Xiuyan raised her head and asked Li Xi without confidence, "Jam?"

"It's a good choice. Li Xi nodded in approval, and continued: "However, simple jam is meaningless, so let's add some ingredients to it, such as NAI oil, and such as boiled honey, in short, to mix these things together, not only to be delicious, the key is to look good." ”

"It's good-looking, but that's not necessarily guaranteed. Zhou Sirui didn't have any confidence.

In fact, a lot of times, it's not easy to guarantee good looks. Especially when several completely different colored materials are mixed together, it really shouldn't be too ugly.

This time, Professor Xu couldn't help but speak, "In the past, when I was making machinery, I used to help people produce ice cream machines, as well as some special dessert making machines. There is an extremely important feature, that is, if they are made of several different colors, then its outlet will usually have several, several outlets, each outlet, out of a kind of material, after coming out, and then squeeze into the same outlet at the same time, and then further shrink in this outlet, so that all the different colors of the material will not mix, rotate down, a cone, several colors look like a top will come out. The colors are not mixed, and it looks very good. ”

After Zhou Sirui and Zhu Xiuyan heard this, their eyes couldn't help but light up.

Li Xi clapped his hands and smiled: "Look, isn't this the problem solved? You can take this way, since after mixing, it will definitely be ugly, so don't mix it." In addition, in order to solve the problem of not mixing, these different colors are piled together, which makes it more ugly, so that it becomes a spiral with various colors. ”

The last words are acceptable to many people, "As for such a machine, how to produce and design, hehe!" Li Xi said while looking at Professor Xu.

Professor Xu is an expert in the machinery manufacturing industry, and he is also a top figure among experts, so designing such a product is naturally not a problem at all.

When Professor Xu saw Li Xi looking at him, he couldn't help but smile and said, "Hehe! I knew that I was going to be arrested." However, the design is okay, Xiao Zhou, Xiao Zhu, the reservation qualifications of your beauty salon or something, do you also want to give me and Lao Zhang?"

When Zhou Sirui and Zhu Xiuyan heard this, they immediately reacted, after all, the two of them were in business, and some thoughts always moved faster than ordinary people, and hurriedly apologized: "It's my negligence, I'm sorry, I'm sorry." ”

As he spoke, he took out the VIP card of the beauty salon and handed three to Professor Zhang and Professor Xu respectively, but said in his mouth: "Professor Xu, Professor Zhang, this is the VIP card of our beauty salon, take this VIP card, you don't need to make an appointment, you can directly beauty when you come, and there is a discount." ”

[It's about to be 515, I hope to continue to hit the 515 red envelope list, and the red envelope rain will be able to give back to readers and promotional works on May 15. A piece is also love, and it must be better!] (To be continued.) )