Li Fanyu, who has already thoroughly understood the automobile industry, knows that the automobile consumption habits of a region or country are the inevitable result of the combination of human customs, economic level, social orientation and other factors. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

It is not surprising that Yinzhu can have such car consumption habits as it is now.

In fact, when most countries in the world began to popularize automobiles, they were mainly small and micro models. Like China in the past, when the vast majority of the people did not have cars, there were only a few countries that pursued bigger cars.

The reason for this is probably due to the high proportion of buses in the early days of the popularization of automobiles under the Chinese system. Bus consumption is not as budget-conscious as private car consumption, and the focus is often on the rear row and the demand for an atmospheric image, which tends to favor large cars.

Furthermore, bus consumption has a strong guiding effect on the automobile consumption of the whole society. By the time the common people could afford to buy a car, they had already formed the concept that only a car that was big enough and good enough could be regarded as a real car under the influence of the bus for more than ten years.

Yin Zhu obviously does not have this orientation.

The backward economic level and poor consumption habits, coupled with congested and chaotic urban traffic, have directly led to the formation of a hot market for mini cars.

And although such factors are normal, they cannot be ignored.

Any automotive product needs to be launched in the right place, at the right price, at the right time, to be successful.

Zhengxin has been engaged in R&D and operation, which is to seek high-end and practical.

Now if you want to settle down in the Indian market, you must pay attention to the local consumption level and car habits. This will be a huge challenge for Zhengxin's service cost, as well as the price and cost control of the model!

After returning to the hotel, Li Fanyu, Li Kai and others read the materials they got from the embassy again.

It wasn't until the second half of the night that Li Kai and the others couldn't bear to sit on the chair and fell asleep, so he put down the information in his hand and walked to the window.

"It seems that if you want to take root in the printing market, it doesn't matter if you have face. The key is to reach out in such a dense and low-quality market. ”

Looking out the window, the bright moon that Tang Xuanzang might have seen when he was studying the scriptures hundreds of years ago, Li Fanyu said to himself.

At this moment, a somewhat mournful voice next door pulled him back from his contemplation.

Li Fanyu didn't understand Yinzhu at all.

So when I came, I found a translator who knew some of the local languages through Cheng Ke.

From the moment he got off the plane, this translation literally became his tongue and ear.

The voice next door, now speaking English. Although it smells of curry and can pronounce "to" as "do", with Li Fanyu's English listening level practiced in the past two years, he still listens to seven, seven, eight or eight.

"Uncle, I know that my father owes a large amount of foreign debt in England, and I swear to *** God (Li Fanyu didn't understand) that I will definitely take responsibility. But the Mulbondo motorcycle factory was the result of my father's life's hard work. I can't let it lose its worthlessness from me. ”

"No, no, no~!, it's not that I don't want to sell it and pay off the debt. But for Amir and Malika's sake, please at least let me find a good buyer. For the sake of **** God, uncle, please be sure to do some more time for me. Please,"

Hearing the man's pleading, Li Fanyu sighed secretly;

What the is this hotel?

Why is the sound insulation so bad!

This big night, an old man cried and wiped his tears, and he didn't let people sleep!

What is the time difference between India and England...... It's only a dozen hours!

Li Fanyu didn't realize that in order to study the market strategy, he had already reached two o'clock in the middle of the night.

He closed the curtains and kicked a couple of snoring guys out of his room, and he fell asleep with his head covered.

Unaffected by the next door in the slightest......

……

Because Mumbai is the economic and trade center of the entire southern part of India, and the market here is representative and universal, Li Fanyu did not leave in a hurry.

After leading the relieved Zhengxin people to investigate the market again, and investigate the market factors such as automobile products, industrial structure, sales network and after-sales system, everyone took a passenger ferry and went to Kolkata.

This investigation allowed Li Fanyu to straighten out the context of the printing market.

The current automobile industry in Yinzhu is similar to that of China, and the business conditions of local enterprises are not good, and the market is basically full of foreign brands, just like the Chinese market before Zhengxin appeared.

There are only three car companies that can get their hands on it, except for one that is combined with Suzuki and is already on the verge of being embezzled, there is only one Mahindra and one Tata.

However, the models under these two brands are far less powerful than Japanese and Korean brands such as Suzuki Hyundai. It can be said that these two brands have a certain share by virtue of price, but they are not in the mainstream.

However, unlike the Chinese market, because of the factors of India's economic level and national consumption power, the lineup of mid-to-high-end brands led by the two major systems of Germany and the United States is not popular here.

On the contrary, Japanese and Korean products, which have always been characterized by affordability and low cost, are thriving here.

Especially Suzuki in Japan.

The status of India is very similar to that of Volkswagen to China in the time and space before the historical process of the automobile has not changed.

The brand is a joint venture with India's local car company Mattilu to produce two versions of the Alto and Swift, the Big Dipper, the Omni and the Gelerio, six of the top 10 models that have been in the top 10 of the car sales charts for many years.

In other words, nearly 60% of the market share of the printing market is occupied by the Suzuki & Martíro Group.

This is definitely not a good thing for Zhengxin who wants to enter the printing market, take root, and make achievements.

A dominant company brings absolute resource tilt and market recognition. Any foreign company or rising star is not able to surpass and catch up in such a market situation.

This truth is similar to the China in the time and space that Li Fanyu has experienced.

Volkswagen has dominated that market for more than 20 years with its first cooperation with China and other car series such as the Santana Jetta. Even when Li Fanyu obtained Xapp and the course of automobile history changed, he still relied on the inertia and impression that he had cultivated in the minds of the Chinese people for decades, and he was shameless and sold his face.

Even in the case of foreign diesel car fraud, when everyone in the North American market shouted and beaten, the domestic sales of its models were still the highest among all car companies, and they were not negatively affected at all.

In short, in words;

The water in the Yinzhu market is too clear.

The positioning is also clear, and the situation is also clear.

But sometimes...... The water is too clear, it's not good to touch the fish!