Chapter 44 The concept of trademark is set into a family
On the evening of September 25, 1987, on the eve of the launch of the Panda Generation, the lights in the Wujiacun Bicycle Factory were bright.
Whether factory employees are off duty or not, the people waiting anxiously outside the warehouse door are both expectant and nervous. None of the people involved in the production of the Panda scooter can be 100% sure that the launch of tomorrow will cause a sensation and be a success.
Even Yang Quan can't,
Each era has its own eye for appreciating beauty, and indulges you to see more scenery than others, but you can't fit into all classes.
Approaching nine o'clock, the elite personnel of the inspection team specially organized by Wu Hao were nervously investigating various points, and Sun Cannon and other relevant employees clenched their fists with both hands and held their breath to wait for the notice of the scene.
No one is sure that these painstaking prototypes will make it past the last inspection at the factory.
When the inspection team handed over the test report to Wu Hao, everyone's eyes turned to him.
The lights seem to be gathered in this area at this moment, Wu Hao has not experienced the feeling of apprehension for many years, when was the last time he was nervous? Is it in front of the chairman's statue to hold hands with his daughter-in-law and get married......
The white light reflected on the paper and the light was dazzling, and in the halo, Wu Hao pinched the report and pursed his dry lips.
"About 20 Panda Generation test vehicles, the final inspection result is"
Wu Hao shouted hoarsely...... ,
"Qualified !!!"
As Wu Hao shouted loudly that the qualified exit, the factory was boiling. The employees inside the factory were jumping and laughing, unable to help themselves. Everyone involved in the design department, manufacturing department, and other people exudes pride and happiness from the bottom of their hearts.
Outside the warehouse door, every employee banged on the wall with joy. The factory is not a simple sentence for my family, every employee shares the glory and disgrace, and is excited and proud of the bright future of the factory.
At the same time, Yang Quan wrote in the rented house:
"Don't be frightened, watch the flowers bloom and fall in front of the court; ”
This night, lying in bed, Yang Quan thought a lot.
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On the second day, I walked out of the room and rode to the Wujiacun Bicycle Factory, where the vision extended into the distance along with the green fields on the side of the road. In the early morning, the breeze was gentle, and a cool breeze blew in his face to drive his sleeves, Yang Quan was full of strength at this time, and the pedal was a tiger and a tiger.
Young every day is full of strength.
Wujiacun Bicycle Factory, at this time firecrackers and gongs and drums sounded in unison, the factory gate was full of many people watching the lively crowd, and the main building was already crowded with people.
Several desks were merged, and banners wishing the panda generation a successful road test were hung on the wall and tied down from the upper floor.
After Wu Hao gave a blessing speech, 20 young employees started to set off with the sound of firecrackers, and these employees were not wearing helmets in order to publicize them.
Girls wear beautiful dresses with long hair and fluttering, while men dress more casually.
Yang Quan sat in the back of the truck and changed into it when he was about to reach the Qinhuai River. Sitting on a motorcycle of your own design is really different.
The Sun cannon basically follows the original design plan, and the soft seat cushion used really improves the comfort. The 70CC engine drives the net weight of 80KG without pressure, and even if two people sit on it, they can easily start and accelerate.
The length of 1.6 meters combined with the use of electric start technology is specially adjusted for female consumers.
Yang Quan ignited and refueled, and the starting speed adjustment was a bit meaty, but it was full of stamina with oil. After reaching fifty yards, his face felt the thrill of cutting through the air and running into the distance, accompanied by the sound of the wind whistling in his ears. It's an impulse that the bike doesn't give, an urge to accelerate and fly.
Pressing the young throbbing heart, Yang Quan followed the front team to move forward at a constant speed.
Unexpected, expected.
When the Panda Generation team arrived at the Qinhuai River, it had already attracted attention, and crowds of people surrounded the team to watch the black and white Panda scooters. The crowd of onlookers was not only amazed that Jinling had its own motorcycle factory, but also surprised that motorcycles could be so cute.
People are scrambling to ask how much a car costs and where they can buy it. The girls next to the young man all looked at the cars in the crowd with their feet in their eyes, their eyes full of desire to buy.
Unexpectedly, Yang Quan knew that the panda designed by the Turtle King was good-looking and would attract onlookers. Unexpectedly, beyond his expectations, after everyone was accustomed to seeing motorcycles for men such as the Jialing 70CC, the sudden birth of a female scooter attracted the impulse to buy.
Looking at Wu Hao, who was in high spirits in the middle of the crowd, Yang Quan was sincerely happy for him.
When the husband is like this, he can not only do it, but also do it better. My stage is not in the market, and in the greater distance, Yang Quan muttered silently.
After returning from publicity, Yang Quan plunged into the warehouse again, thinking about the trademark all day long. In the end, how to choose a good name and draw a good-looking trademark tormented Yang Quan.
There are too many blank trademarks on the market now, and there are a lot of choices, but those are not what Yang Quan wants. Yang Quan wanted one that had deep meaning and was in line with his own philosophy.
From the engine to the motorcycle market, the final manufacturing of cars is their own way, to make their own cars, and let everyone buy and drive at ease.
Bang......
"I said Yang Quan, you can't hear me after knocking on the door for a long time, I thought there was no one?" Liu Xiaokang saw Yang Quan lying on the table from the crack in the door, shouting at the door.
"I didn't even hear what you were knocking on, the voice was too quiet. Yang Quan got up and opened the door,
"Can you blame me? The door of your warehouse is so thick, why don't you build a wall to prevent thieves, and you can still defend it!" Liu Xiaokang said with a big grin as he kicked the wooden door.
"What did you just say?" Yang Quan seemed to have an inspiration, and hurriedly grabbed Liu Xiaokang's shoulder.
"The city, the city walls. ”
"No, the whole sentence, all of them" The brain didn't respond, which keyword is it? Yang Quan was confused.
"The door of the warehouse is so thick, why don't you build a wall to protect the ...... thieves!" Liu Xiaokang stammered.
"I know, I know what I want, yes, it's the door. The concept I want is the door," Yang Quan jumped and said excitedly, picked up Liu Xiaokang, hammered it on his back twice, and then hurriedly put it down and returned to his seat to write the big word "door".
Liu Xiaokang hooked his waist in pain, looked at Yang Quan inexplicably, and wanted to slap his mouth, why did he come and take two punches when he was fine?
The word door is closely related to people's lives, and it must be entered and exited.
In ancient times, the cave dwelled in the wilderness, and the saints of later generations changed to the palace. The upper building and the lower space, waiting for the wind and rain.
Back in the days when our ancestors lived in caves, the prototype of the door may have been created. Human beings have developed a sense of home, and thus a door. The cave where the cave people lived blocked some stones, tree trunks and other things at the entrance of the cave as a barrier, that is, the gate of primitive humans.
Later, in the collective consciousness, the door is also a mark of the division of the inner and outer spaces, and the division gives rise to the portal, that is, the family.
A tile roof becomes a home, and a door is a home, so that every family can afford a car.
The door not only protects the outside enemy, but also protects the family inside. The outside of the car is a world, and the inside of the car is its own space. It's all blocked by a door.
Isn't the main door with a small door just one home? When a family drives together, the car is another home.
When you get home, you can feel the warmth and let go of your body and mind. Travel and take the whole family with you.
That's what you want!