Chapter 43 Decide on the development path of the factory
The room was filled with pencils sliding over paper, rustling in the summer sunset. After Yang Quan and Yuan Qingli spent two days alone, the warehouse finally welcomed a third comrade.
Yuan Qingli had been worried about it, and the first girl in the first class was finally invited by Yang Quan under his thoughts. The ability of the girl who is not good-looking is indeed not to be underestimated, and the drawing is clean and neat, which greatly accelerates the progress of the work of the two.
Yang Quan changed the direction of his work after joining with new combat power, and after putting down the parts in his hand, he turned to conceive the shape of the motorcycle. After drawing several models with relatively high appearance such as the knife CR-V and the Qianjiang silver blade in succession in his memories, Yang Quan began to be confused about the next development direction of the company.
The 70cc engine is a must-have, only a successful project, and the direction of the plant's development after the engine is completed must now be planned.
Should the company's first shot in the market be a motorcycle or where? Yang Quan sat on his chair and was already pondering for a while, his factory did not even have an official name, and there would not be many orders to enter the market rashly, and consumers would wait and see or choose to buy other branded goods.
Brand, model appearance, unit price, quality and service are all factors that affect consumer purchases.
At least it is very difficult, or it is very difficult for Yang Quan, his own products are nowhere to be seen, how can he have confidence in quality and after-sales service? Is there an advantage in price? Yang Quan does not know, even if there is an advantage, he cannot fight a price war, and the price war is a double-edged sword, which hurts both others and himself.
In addition, foreigners like to increase the price of the herd, and the price of the product is too cheap or it is also a kind of dark injury.
If there is no reason for consumers to buy, then create a hot factor that makes potential consumers have to buy.
According to the book he saw in the library a few days ago, Yang Quan wrote that consumers' purchasing behavior is complex, and its purchasing behavior is affected by the mutual promotion and interaction of its internal and external factors. Consumers make purchases to satisfy their personal or family lives.
The next target is not a scooter, nor a curved beam bike. After thinking deeply, Yang Quan decided to prepare to take the neglected tricycle in the market as the entry point, although the tricycle market is small, but there are also few competitors, this is a blue ocean. You can race horses in this market and prepare for the next entry into the motorcycle market.
Expanding the scale of the factory, improving the quality of the factory, and even training employees, etc., tricycles are the stepping stones of Yang Quan's choice.
After deciding the direction, the shape of the product is simple, and Yang Quan put away the appearance drawings of several scooters and curved beam bikes in his hand.
I began to recall several common tricycles in the countryside in my memory, and the tricycles were divided into household type, freight type, and factory type according to their use. Because of the different uses, the technical standards used are also different, and the appearance is also different. In Yang Quan's memory, tricycles were mainly common in rural areas, and enterprises led by Zongshen and Jin Peng were running around the rural roads.
Yang Quan didn't know whether the market would focus on pulling goods or people, so he could only draw a few more product pictures. Let's draw a motorcycle-type version without a cab, referring to Zongshen Q1 Prince, the Q1 Prince, which ranks 6th in annual sales, has a cool appearance and strong practicality.
On the whole, Zongshen Q1 Prince uses the shape of the Prince car to add a compartment plate in the second half. The basic points of the appearance of Yang Quan's design Prince car are: raising the handlebar and lowering the saddle, lengthening the front shock absorber, and practically widening the tires to improve the riding comfort of the vehicle. The carriage is still mainly dark blue, and a 150CC push rod machine is used to adapt to the pulling of goods, and the shape is simple.
On the basis of the Q1 Prince car, a simple shed version and a fully enclosed version have been added, although the design and appearance are different and the user group is different, but the same engine and cabin are basically used. Yang Quan considers the unit price when designing, and tries to increase the number of depreciation units and share the cost of the mold.
After Yang Quan has set the general shape, he will re-review it from time to time in the following days to make revisions, and after the final finalization, he will begin to decompose the dimensions of each part.
Everything is ready, only the east, west, north and south winds are owed...... Yang Quan stretched his waist after soaking in the warehouse for a few hours and found that he didn't seem to have anything, and he was still messing around in the novice village.
This speed does need to be accelerated, but producing engines is a time-consuming task that does not take a day, and you can push one step at a time. There is no way to take a shortcut, and although there is a shortcut, you can't find it.
It's a good result to get this far. It is often worse than himself to start research on the basis of being poor and white, at least Yang Quan is much happier than those entrepreneurial programmers who sleep in the basement of the capital and smoke paper cigarettes.
I still have a steady stream of financial support in my hands, and the pressure on my heart is reduced by a few points.
Speaking of funds, Wu Hao, the big money owner, invited himself to go to Wujiacun Bicycle Factory for a test drive this Saturday. It has been half a month since the last first batch of prototypes, and the second batch of vehicles after the re-modification and adjustment has rolled off the assembly warehouse. This test drive is not only a test test, but also a disguised publicity.
I heard that the general manager Wu Hao personally selected the route to make a plan, 20 Panda first-generation scooters set off from the factory gate all the way to the Qinhuai River to go around the Confucius Temple, and immediately continued to the old city wall after a brief introduction and distribution of leaflets. Take photos under the city walls, then turn back and travel through the city to Zhongshan.
It is estimated that it will take one day to complete a set of tests, and in line with the principle of changing people without changing cars, Yang Quan was arranged to travel from Confucius Temple to the city wall in the second section. This is also the most important part of the publicity, in order to thank Yang Quan for the design, Wu Hao also worked hard.
I got the news from Sun Dacang's side that there are not many actual test items for the second batch of products, and even if some minor problems are found, Wu Hao will not give them time to rectify. One less day to go public is to make one less day of money, Wu Hao looked at the already deficit report, and it was a joke that there was no pressure on his shoulders. Now we can only slowly collect data while going on the market and selling it, and rectify it on the next generation model, the Panda II.
Yang Quan also wished Wu Hao to sell the panda generation, so that he would sell the 70CC engine he would produce next. After the 70cc engine, the target is the 125cc ejector rod, and the engine brand will also help with the next plan.
"Brand? Hey, by the way, I don't seem to have a trademark yet. How did I forget this" Yang Quan, who was sitting in the chair, pondered for an afternoon, and suddenly patted his thigh like a neurotic thing. Yang Quan, who suddenly shouted, was startled by the two people who were drawing, Yuan Qingli looked at the drawing that was about to be completed because of the shaking of his hand, and the tip of the pen was cut through the drawing that was about to be completed, his face was blushing and holding his breath, as if he was about to explode and looked at Yang Quan.
"I've been busy for so long, I forgot the most important thing, and now I go out day by day to say that the auto repair factory is running, and it's not called a trademark. The product trademark is equivalent to a face or ID card, and such an ugly name of the factory office cannot be used as a brand, so you have to design your own brand trademark as soon as possible!
The next goal is to design a logo!" Yang Quan clenched his fists and said with firm eyes!
"Yang Quan!!!!!!!!!!!!" Yuan Qingli roared......