Chapter 104: The Free Are Going to Raise Their Prices

Chen Xiaoyun, 35, is a Xinhua News Agency reporter who specializes in price shopping. She still remembers that the price rise actually began in the summer of 1987, and wrote in her diary: "The rural reform has been smooth, but after entering the urban reform, many reforms cannot avoid the planned price, which is the most difficult bone to gnaw."

In the summer of 87, the Beidaihe Conference decided to break through the price barrier, although the news was not announced, the prices below have begun to rise quietly. ”

The rise in prices has led to more complaints from the people living at the bottom. Chen Xiaoyun, together with her colleagues, spent more than a month, interviewed all aspects, and wrote a detailed investigation manuscript. On January 12, 1988, a real manuscript was sent all the way to the green light. The first subtitle of the manuscript is: "Everyone can't stand the rise"

Yang Quan received an unexpected call from Yangfan Factory, and the most neglected thing in the entire company office was the old financial accountant, and this call was made by the old accountant.

Due to the increase in the price of raw materials, the supplier sent a contact letter requesting that the price be adjusted according to the different products, which is about 5%~10%. In addition, logistics and transportation companies have also notified that price increases will be carried out from next month, an increase of 20%.

After receiving the contact from the purchasing department, the old accountant recalculated the cost of the product Liberty engine. According to the calculation, if the Yangfan factory does not take the same price increase measures for customers, the profit of the product will drop significantly.

Yang Quan remembered that the original parts purchased from the construction came back to assemble and resell, and at that time the net profit of each product was 300 yuan, and the profit was about 20%. At present, the parts and components required for the engine are produced or outsourced, which brings an increase in management costs and reduces the price of parts.

According to the unified calculation of the previous year, the profit is now about 25%.

Yang Quan asked in a deep voice: "Coupled with the cost of freight and raw materials, will this unified price increase reduce our net profit by a few points?"

There is no boss who doesn't care about his own pockets, even if he is a fledgling newcomer, even if he has big dreams. At this time, the price increase has seriously affected the normal growth of the company, and the money has depreciated invisibly, and this force majeure change has made Yang Quan crazy.

"The preliminary estimate is about 10%~15%, and we can't estimate whether it will rise later. The old accountant had gone through strong winds and waves, and the lost money did not affect his salary, so he said in a calm and unwavering tone.

Yangfan Factory is profitable, he knows that every month's statements and wages are handed to the boss by him, and every time he is very shocked by Yang Quan's property. Similarly, he knew what impact this price increase would have on Yang Quan on the other side of the phone.

After thinking for a while, the old accountant decided to truthfully talk about what he had encountered and thought about in the factory recently, "Our sail factory is fine, but the textile factory next to it has been in a serious trouble recently." ”

"How?"

"The wages are too low, and the employees want to pay their wages in advance to buy groceries. Their salary is about forty yuan, so they are worried that they will not be able to live. ”

The real status quo in 88 years is that young people who have graduated from college for three years and have a monthly salary of 60 yuan dare not fall in love at the age of 26. said that he couldn't afford to talk about it if he had no money, and he didn't dare to take it to the street if he had a girlfriend, for fear that it would be difficult to do it at dinner time.

A young couple with a monthly salary of 50 or 60 yuan could not afford to raise a child in the city. In order to support their families, some experienced middle school teachers have to go outside the school to teach part-time and engage in "self-help".

Yang Quan pondered, he had been thinking a little too much recently, and he obviously felt that his hair had fallen out a little.

Some people can not pay attention to what they say, and some people have a deep meaning in every sentence and should be savored carefully. Why would the old accountant say such a thing? The workshop will have benefits because of overtime, and there will be incentive awards for qualified products. The salaries of the sales and purchasing department are all based on performance, and the salaries of these few months are not to mention the high salaries in the entire Jinling City.

Only the finance department is an old cow who works, eats less and works much more, and works overtime until late at night.

Yang Quan said: "When I go back, I will readjust the wages of some departments, help me convey some words to the old employees, so that they can rest assured that Yangfan Factory will not treat every hard-working employee." ”

A reassuring pill, release it first.

"Thank you Yang for your understanding. The old accountant said simply. In fact, in his heart, having a salary is enough to eat and drink, and it would be nice to have a glass of wine after work.

He didn't expect himself to earn so much every month like Yang Quan. The movement of more than ten years ago is vividly remembered, and no one knows whether the politics will fluctuate in the future, and it is the greatest happiness to be able to live this life in peace.

"What do you think about the price increase of our products?" Yang Quan asked with a lot of mouth, this is not a matter that an accountant can decide, but Yang Quan wants to hear his opinion.

"With the rise together, we will rise as much as they rise, and transfer the part of the price increase to the next family. "The old accountant gave the simplest formula.

Yang Quan remembered that Liu Xiaokang had a joke with him a few days ago, and a supplier told him at the wine table. A factory director said that he went to work and shouted that the price of his products would increase, and when he came home from work, he scolded other things for raising the price.

People always think that the State Price Bureau is the "main culprit" of the price increase, so that they dare not say that they are the price bureau on the train on a business trip. Actually, it's really wronged. A deputy director of the State Price Bureau said that at every price meeting, the production department in charge of production clamored to ask for permission to increase the price of its products.

At the meeting, which was attended by dozens of departments, the All-China Federation of Trade Unions (ACFTU) was the only "ally" of the Price Bureau, because the ACFTU spoke on behalf of the workers and workers and resolutely opposed price increases.

Yang Quan believes that it is not wise to simply transfer the part of the price increase to the next company or the final customer. Rising prices are a crisis, and they bring both danger and opportunity.

The danger is that if the price of the liberty exceeds the engine of the same level as Jianjian and Jialing, resulting in a decrease in the cost performance of the final finished product of the main engine factory, the market will be snatched away immediately. The decline in sales has a direct impact on sales, profits, workload and overtime pay.

The opportunity is to take the opportunity to adjust production, reduce profits, expand market share, and form a situation of small profits but quick turnover. Isn't the next order like water flowing through the floodgates?

How to decide, this is a big deal, and it should be carefully planned.

Reform and opening up have made people realize that it is not a good thing for prices to remain unchanged for decades. However, this recognition does not explain the current situation of excessive price increases.

A large number of enterprises are complaining about the increase in the price of raw materials, and in turn shouting that the price of their products should increase.

These two years were the third peak period of price increases since the establishment of the Republic, and the increase lasted longer than the previous two. According to a survey by China's social survey system, 79.9 percent of people were dissatisfied with rising prices last year.

After nine years of reform and nine years of rising prices, the masses have come up with a formula: price reform = price increase. Although this formula is theoretically incomplete, the masses at the bottom think so, and the result is the same.

According to incomplete statistics: the price of extractive industrial products increased by 55%, and the price of raw material industrial products increased by 45%;

Except for the grains, oils, sugar, and salts supplied by urban residents, the prices of other food items increased by 59.8 percent, and the prices of non-staple foods increased by 86.2 percent.

The ex-factory and sales prices of industrial consumer goods such as cotton cloth, aluminum pots, and bicycles have been raised, and the prices of chemical fiber cloths, watches, radios, electronic products and other durable consumer goods have been reduced, but the prices of industrial consumer goods have still increased by about 5%;

Railway freight rates increased by 21.6%, and the prices of water and air transportation also increased;

(Survey data as of January 12, 1988)

Although the people are complaining, the pace of price reform has begun, and prices are like an unstoppable flood that is impacting the psychological embankment of the masses. As a result, all kinds of panic buying winds came and went.