"President, Zhengxin's A8 has just entered the research and development stage. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoEven though the development of the first few models of Zhengxin is progressing quickly, I don't think we need to speed up the JLX project. ”

In the conference room, a young man in his thirties was talking. The silver-haired old man sitting at the top seemed noncommittal about his claim.

The old man is the president of Acura Greater China, Tanaka Ikeki. This morning. When he heard that Zhengxin was about to launch a luxury car model codenamed "A8", he immediately summoned the company's top management.

Acura, a high-end brand under Honda, has not been established for a long time. Although it is an important chess piece of the Honda Group to take the global route, it has been tepid in the past 30 years since its establishment. The brand was only established for the North American market, but because of Japan's gentle and practical car manufacturing philosophy, Acura has not yet made a name for itself in the United States, although it is constantly renewing.

So five years ago, the brand of Aide and Honda set its sights on the booming Chinese car market.

Because of the huge and relatively low competition in the Chinese market, some well-known international car companies have the impression that "people are stupid and have a lot of money and don't understand cars" in the Chinese market.

So, there are a lot of interesting phenomena in this plane.

One of them is... As long as any car company brand can't get along in other markets, it will shift its focus to China......

Acura is certainly no exception.

Due to the continuous and rapid development of the economic situation, China has not only surpassed the United States to become the world's largest car market. Since 2011, China's luxury car market has been soaring at an annual rate of 11 to 13 percent.

In today's local tyrants everywhere, the boss is not as good as the dog's China. With vigorous marketing, Acura spends a lot of money every year to invite image spokespersons to engage in advertising bombardment, but it has also quickly and successfully packaged itself as a luxury car image in the Chinese market, and has made a lot of money in recent years.

However, what makes Acura melancholy is ...... Because Honda is a company that started with economy models, the price of each model of Acura is not very high compared to Mercedes-Benz, Wiesmann and first-line luxury brand competitors such as the European League.

Therefore, it seems to be clear from Li Fanyu's starting point, and they also hope to use a high-end enough model to improve brand value and influence.

Based on this, Acura, after a detailed study of the Chinese market, launched the development of their new luxury car.

That is, the JLX, which took two years of hard work by Honda and Acura R&D personnel.

Although the starting price of JLX is only 750,000 yuan, its real core model is its flagship model - the one with a 5.0LV8 engine, priced at 1.98 million yuan, claimed to have the most comfortable cockpit in the world, and the JLX900 flagship version of Acura, which claims to be "the strongest Japanese luxury car in the 21st century"!

It can be said that this car embodies the great expectations of Acura.

Originally, the JLX900 included the Mercedes-Benz L-Class and Europa League Duke as competitors. But halfway through, he made another trip to bite the gold, and as soon as the news of the research and development of the A8 was announced, it immediately made Tanaka Chi happy.

Mercedes-Benz and the Europa League are old rivals, although Acura always follows these two butts to pick and eat, but they always know the roots.

Faith is different.

This has been established for less than a year, just like an old lady swallowing melon seeds, and new Chinese car companies are constantly being released, but there is an evil spirit everywhere - when the car has not been built, the Japanese veteran Mitsubishi has planted a heel, and the first production car A4 ruthlessly stepped on the top three sales of Acura Dad Honda Big Brother, and then humiliated Mazda with a mini.

Now, if you want to say which brand is the most unpleasant among the Japanese car companies, Zhengxin is the first to be the best.

Therefore, in this round, almost every Japanese company in China has used its own public opinion channels to sing down Chinese car companies. Acura, the biggest beneficiary of Japanese cars in the C-segment car market, is the most aggressive against Zhengxin.

This was all planned by Tanaka and Kubo.

Looking at the young man in front of him, who had always dared to contradict him, Tanaka Chiki put his hand on the table and knocked lightly twice, "Kubo-kun, although the foundation of Masabu is not deep. However, it should not be underestimated that after relying on industrial parks to integrate the supply chain, they can no longer speak the same language as in the past. There is an old Chinese saying that the first strike is the strongest, I don't know if you have heard of it. ”

"President, I've heard that. But the problem is that even with the support of the supply chain, whether it is in terms of brand influence or scale, we are far ahead of Zhengxin. Under such circumstances, it seems that there is no need to be afraid of such a company that has only been established for less than a year.

Moreover... President, Zhengxin is testing the D-segment car market for the first time. There is no experience in the production of luxury cars, there is no craftsmanship similar to our Yamato nation, and there is no rigorous style similar to that of German car companies. With the existing conditions of faith, I really can't imagine what they are going to do, maybe A8 is just a joke. ”

The executives present were impressed by Kubo's statement.

What kind of brand is Acura? The son of Honda, the top three Japanese bosses!

What is Zhengxin? Founded by a hairy boy who didn't graduate from college, he relied on a few cars and national sentiment to rise to power quickly.

"That's what Kubo-kun said. President, rashly in advance will involve our entire marketing plan, please think twice. ”

"That's why Liu Mou, the spokesperson we hired for JLX, will not be able to return to China from overseas next month, and the follow-up publicity plan is also based on this time. ”

"President, there's no need to be so cautious about a company like Zhengxin, right?"

Seeing the expression on his subordinate's face, Tanaka Chiki couldn't help but shake his head. The negative propaganda against Zhengxin in the heart for a period of time, I am afraid that it has made this group of stunned young people believe it themselves.

It is a very dangerous thing to underestimate any opponent!

"Young people, we Yamato people have a lot of fine traditions. However, I believe that the tradition that enables this nation to continue to move forward in the long river of history is that we can continue to sum up experience and learn lessons. ”

Hearing him say this, the secretary who was in charge of recording the content of the meeting on the side pouted quietly. The heart says it well, the Holocaust and the comfort women have not seen you summarize and absorb until now.

Of course, the secretary's thoughts he did not know.

Tanaka stared at Kubo and said in an accentuated tone: "I repeat again, Masanobu is a strange car company. Li Fanyu is also a strong opponent and should not be underestimated. Now, please listen to my instructions and fully advance the JLX listing plan! Kubo-kun, we must continue to strengthen the matter of public opinion. ”

“……”

Although he kept slandering Tanaka's fuss in his heart, Kubo still shouted hi with everyone because of his responsibility.

On the other side, Li Fanyu, who was checking the wheelbase and wheelbase data of the body with Xu Fufang, touched his ears.

Xu Fufang saw that his ears were red, and couldn't help asking, "What's wrong with Brother Fan?"

Li Fanyu shook his head, "Mom, my ears are feverish, someone must be nagging me again." ”

……