Reaching 30 million in sales means that 20,000 units must be sold in the new year, and 1,600 engines need to be produced every month.

There are three prerequisites for achieving this quantity: customers with large quantity demand, stable and guaranteed quality production, and reliable and punctual supply.

The number of 1,600 units is also the number of units ordered by Wujiacun Bicycle Factory in half a year in 87, and Yang Quan must open up the market to expand production and find more customers. For enterprises, after surviving the difficulties in the early stage of entrepreneurship, they must do their best to open up the market for their own production and development.

The purpose of the establishment of the sales department is to improve the company's organizational structure and officially sound the clarion call to attack the market. Yang Quan has no experience in sales and cannot form a team, but he knows a capable person with a wooden appearance and scary performance, as long as he has this person, he can let go and hand it over to the sales department.

When Yang Quan came directly to visit Lu Luo, deputy chief of the marketing department of Jinling Yangtze River Machinery Manufacturing Factory, Lu Luo was surprised when he met an engine manufacturing friend.

Lu Luo's hometown is the countryside below Langya City, and in his previous life, Yang Quan and Lu Luo sat together and drank wine, and learned about the glorious road of this small soldier all the way to the vice president of the group. At this time, Lu Luo was still selling electric fans in a state-owned factory, and at the end of the nineties, he jumped out of a private auto parts factory, helping the company expand all the way until it went public, which made Yang Quan extremely amazed.

came as a guest, although Lu Luo didn't know him, he also received Yang Quan in a friendly manner. Yang Quan casually made up an excuse to learn about the situation from a friend, and specially invited Lu Luo to be the director of the sales department of Yangfan Factory, responsible for the establishment of the marketing department and the sales department.

After participating for three years, Lu Luo just seized the opportunity to be promoted to deputy section chief, and also gained the first child in his life. At this time, although there is work and family pressure, it is also in high spirits.

In order to develop and be a master, he worked hard to graduate and stayed in Jinling to enter the state-owned factory, leaving the life of his ancestors facing the loess with their backs to the sky. Being a city person is also a matter of pride for parents and even the whole family.

Yang Quan invited him to return to work in Langya, but he resisted from the bottom of his heart.

Although Lu Luo looks ordinary and eloquent, and even looks a little stupid, he has a very high emotional intelligence, and it is this down-to-earth appearance that has made his performance and family successful.

Lu Luo did not directly refuse, he was just curious about his own value and what kind of enterprise Yangfan Engine Factory was, and why he wanted to build two departments with the same mission as a sales supervisor. Aren't the sales department and the marketing department both selling things? These two departments sound like one functional attribute.

Yang Quan's first choice explained the situation of Yangfan Engine Factory, when it came to the establishment of only one year, the number of employees was only more than 20 people, Lu Luo sighed slightly in his heart, this kind of small factory is not as many people as he is in the department now. When I heard about last year's output value, I was a little surprised.

Yang Quan said that the calculation method of sales supervisor treatment is different from the current fixed salary of state-owned factories, the basic salary is fixed at 200 yuan per month, and each engine sold is rewarded with five yuan to the sales department.

Lu Luo is now a deputy section level employee, and his monthly salary is only forty-five yuan, although there are benefits during the New Year's holidays, but it is not. Hearing that Yang Quan's fixed monthly salary had reached two hundred, he couldn't help but take a deep breath. Whether private enterprises and private factories will deduct wages every month and whether they will pay wages on time is put aside, but the simple four-fold difference makes him doubt the authenticity.

Lu Luo only paid a little attention to the basic salary and then focused on inquiring about the sales incentive, which he only learned about in some materials, and did not interpret the actual case in detail.

Yang Quan explained that if Lu Luo develops a customer by himself and purchases 1,000 units a year, the company will directly reward 5,000 yuan at the end of the year. If Lu Luo cooperated with his employees to develop it, the 5,000 yuan would be distributed according to the rules. This distribution rule is based on motivating employees to maximize their own win-win development for the company.

Whether a person has the ability or not is not something that is said by mouth, just look at the monthly salary to know the size of the ability.

As for the difference between the marketing department and the sales department, if you understand the functions of these two departments, you will know why you want to set up two.

To put it simply, the Marketing Division is concerned with the balanced and sustainable development of the overall market, including market research, brand promotion, planning and implementation of sales promotion activities, and salesperson training. The sales department focuses on the sales performance and profit of each period, and the specific work is to visit customers and recommend products.

Regarding the functions and responsibilities of the marketing department and the sales department, many enterprises and even some marketing workers are still entangled, and even create several departments such as planning department, marketing department, brand promotion department and sales department.

According to Yang Quan's understanding, in fact, these conceptual departments should not be juxtaposed, and the correct one should be the marketing department with two marketing departments and sales departments. The functions of the marketing department listed above should be the work of the marketing department, and the planning, marketing, and brand promotion should belong to the work of the marketing department.

At a deeper level, marketing and sales are the relationship between "strategy" and "tactics". The marketing department is involved in all aspects of sales, including market research before, during, and after sales. Including the formulation of marketing plans, product positioning and brand promotion plans, price formulation, channel development and promotion policy formulation, after-sales service policies, etc., is the overall work of the overall work, is a strategic level of things.

The work of the sales department is mainly to implement the products researched and planned by the marketing department according to the designed channels and prices and promotion methods, and manage the channels to be smooth, and the logistics and capital flow can be safe and smooth. It's a tactical implementation thing. One is strategy formulation, the other is execution, and the image is the relationship between the human brain and hands and feet;

In Yang Quan's view, a qualified company should coordinate sales and market well, pay attention to both sales and market, and organically combine the two forces of "pulling" and "pushing".

And all these words were summed up and taught to Yang Quan by Lu Luo, who had just become a father, based on his years of experience. Yang Quan has not forgotten it for many years, and now that he thinks about it, he chose him again, which is also the reason.

The current Lu Luo is very young and does not have so much experience. However, Yang Quan and Yangfan Engine Factory are also very young, and they both need to grow, and everyone can grow together to accompany them all the way.