Although this is only the first theatrical film directed by rookie director Zhao Zhenghao, it is not as speculated by the outside world, just playing casually and trying to make money.

Judging from the quality of the finished film, Zhao Zhenghao's directing level is still quite high, if he didn't know in advance, he wouldn't think that it was from a rookie director who had just turned 28 years old.

In general, this movie, among non-fan fans, can also get a certain degree of acceptance, as for how high the acceptance is, no one can say now, however, conservative estimates, it should not be less than 10 million people!

In other words, those distributors who give a guarantee have their own expectations for the total box office of "A Chinese Ghost Story" to be about one billion!

This is already a pretty good result for the debut of a rookie director, and according to the current situation, it should be able to enter the top 50 of this year's Dragon Country domestic box office list!

Now, it is September 2014, and the most popular summer season at the box office has come to an end.

As of the end of August, the total domestic box office of Dragon Country has accumulated more than 110 billion, exceeding the same period in previous years, and if this growth momentum continues, this year's total box office is expected to break the historical record of 150 billion set last year.

The total box office is good, and the box office of a single film has decreased slightly compared with the same period last year.

As of the end of August, the highest box office of a single domestic film in Longguo has just exceeded 7 billion, which is still a big gap from the box office record of a single domestic film set last year - 8 billion.

However, compared with the same period last year, the number of single films with a box office of more than 5 billion has not declined significantly, and is basically flat, so far, there have been six.

What's even more gratifying is that the number of single films with a box office of more than one billion has increased significantly compared with previous years, and as of the end of August, 45 films have achieved such good results, far exceeding the 38 films in the same period last year.

And next, there are two more important schedules - National Day files, and Christmas files, among the films that have been set to be released, there are eight or nine that are quite optimistic, and the box office will definitely exceed one billion, and there may even be one or two blockbusters with a box office of more than 5 billion.

Especially for the National Day file, the competition will still be as fierce as in previous years.

Therefore, Zhao Zhenghao decided a long time ago that his "A Chinese Ghost Story" would not go to the National Day file to join in the fun, because the time was too urgent, there was only less than a month left, it was difficult to prepare everything, and to make the publicity and promotion to the limit.

Second, among the films that have been set for the National Day, several are very big, including Hollywood blockbusters!

In recent years, the rise of domestic films in Longguo has been very fast, and it has basically suppressed Hollywood blockbusters, for three consecutive years, in the year-end box office summary, the total box office of domestic films is ahead of the total box office of imported films, and in terms of single box office, domestic films have been beating Hollywood blockbusters for four consecutive years and winning the annual box office championship.

However, Hollywood blockbusters are still a strong opponent that cannot be ignored, and there will be several blockbusters with a total box office of more than 5 billion every year, and in terms of the proportion of box office over 1 billion, it is also far ahead of domestic films.

Of course, this is also related to the number of imported films, although Dragon Kingdom has relaxed the number of imported films, but the number of imported films cannot be compared with the number of domestic films.

Now, the number of domestic films that can be released in theaters every year has remained above 600 for several consecutive years, and in the case of the lifting of restrictions, the number of imported films per year is only about 150, only a quarter of domestic films.

Moreover, many imported films were introduced to China after they had been released abroad and achieved good box office results, and in terms of film quality, they were indeed slightly better than domestic films, and the average box office of a single film exceeded that of domestic films, which is reasonable.

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Although it has long been decided that he will find a distributor to cooperate in the release of "A Chinese Ghost Story", Zhao Zhenghao himself also has a publicity strategy.

The main thing is to organically combine the promotion of the movie with the itinerary of the domestic stops of his "Dangerous Journey" world tour.

In doing so, not only can he maximize his popularity and influence, but also make the same publicity cost achieve better results!

To a certain extent, it can be regarded as saving money for publishers.

Because, if it were not for the momentum of Cho Jeong-ho's "Dangerous Journey" world tour, if they wanted to achieve the same effect, the publisher would have to spend more money on publicity and distribution!

This is also one of the reasons why Zhao Zhenghao also started the second round of the "Dangerous Journey" world tour and arranged the domestic performances later.

Therefore, in the selection of co-distributors, Zhao Zhenghao first excluded those who wanted "A Chinese Ghost Story" to catch the National Day file, and secondly, excluded the publicity and distribution strategy, which was too conflicting with the itinerary of the "Dangerous Journey" world tour.

Finally, it is necessary to exclude those who are too harsh, treat "Zhenghao Studio" and Zhao Zhenghao as fools, and try their best to squeeze profit margins.

In the end, it turned out to be "Nine Star Entertainment", which best met the requirements!

In the past two years, "Nine Star Entertainment" can be said to have regretted all the intestines, and before Zhao Zhenghao's body was looked away, after the expiration of the contract with him, he did not start the priority renewal clause, but let Zhao Zhenghao leave, and as a result, in three years, he lost at least one billion!

Although "Zhenghao Studio" did not disclose its financial situation, some income on the surface is very easy to calculate.

After Zhao Zhenghao left and established "Zhenghao Studio", in the past three years, a total of three albums (two solo albums, one band album) have been released, and four programs have been produced (three seasons of "Follow Brother Hao to the World", one season of "A Good Werewolf Kills"), just these two aspects, the total income is at least more than one billion, and the net profit is seven or eight billion.

Then there is the "Dangerous Journey" world tour, which has been held nearly 100 times so far, and it is conservatively estimated that each "Zhenghao Studio" can get about 50 million dragon coins, and 100 shows are 5 billion, and the net profit is at least 90%!

Such a simple calculation, since the establishment of "Zhenghao Studio" three years ago, the net profit is 5 billion, if Zhao Zhenghao is still in "Nine Star Entertainment", even if the dividend ratio is the highest eighty-two, "Nine Star Entertainment" can also share one billion from it!

Not to mention, Zhao Zhenghao is now a veritable first brother in the Dragon Kingdom music circle, and the value of the invisible assets attached to this fame is one billion!