The cost of streaming media advertising is around the United States (Huai is conservative, this is a giant cake. Being divided between newspapers and magazines in various countries around the world, the mouth full of oil is jealous. Although the rise of the Internet has begun to carve up this cake market, online games have not yet touched this market. Although Lin Feng has tried in the online game market before, the total profit obtained is only tens of millions of yuan, which is like a drop in the bucket compared to the global advertising cost, which is really difficult for Lin Feng to be satisfied with.

Therefore, Lin Feng is ready to use the game "Virtual Life" to get a piece of the pie in this advertising cake market, and hopes that the more the better.

As for the free model, Lin Feng has tried before, but never this time so boldly, he will adopt a completely free model, and all operating expenses and profits will come from advertising. In Virtual Life, all merchants can place ads in various busy areas of the game, placing highly visible billboards (provided you have enough money), and major merchants can also buy land to open online stores. Sell virtual or real-world items online.

For example, "fast food restaurants." In the game, I bought land and opened a "fast food online virtual store." "Virtual fast food can be sold to the "virtual citizens" in the area, and after the virtual citizens buy the virtual fast food, they can satisfy the hunger state of their own characters in the game, and they can also buy and give away people in exchange for the other party's favorability and make friends. Of course, "fast food restaurants." You can also sell physical fast food online, of course, as for delivery or not, it depends on how the courier of Lin Feng's "fast food restaurant" is allocated.

These profits will be all of the revenue streams for Virtual Life. For this new charging model to be successful, it has to rely on a player base that is large enough for all manufacturers to ignore. For example, hundreds of millions of players around the world play in Virtual Life. Lin Feng believes that no manufacturer will ignore this advertising resource. If this is the case, Lin Feng can imagine that manufacturers around the world will squeeze their heads to buy land in the game to promote the brand and sell virtual items to make money. After all, the cost of the game is much lower than the cost of advertising in TV stations, newspapers and magazines.

This is now the fifth media game media in addition to newspapers, radio, television, and the Internet, and a brand new medium. Lin Feng believes that this kind of game media needs to be operated properly. It will definitely be exchanged for a good return on profits.

Of course, all this is just an expectation, just a beauty, and whether the wish can be realized depends on the August 8th after the open beta.

Although the completely free mode makes the "second shijie" up and down. It's a bit unsettling, but it's great news for all players. You must know that since ancient times, there have been online games, in addition to the point card charging model. It's the prop charging model. The point card mode costs money as long as you play. Even chatting and walking on it costs money, especially some huge online games with huge maps, walking fees are charged, which makes some players have a pain in the egg;Another prop charging model, although playing games can certainly not cost money, you can play as long as you want,Theoretically, players can not spend a penny in it。 But if you want to have fun, you have to spend money. And you have to spend a lot of money, otherwise you won't have a good time. These two charging models. Either one is a big headache for some cash-strapped players. In particular, the prop charging model is very painful for most players.

As a result, the online game charging model has hindered the participation of some non-online gamers, so that these players or netizens have always been afraid to avoid it, and they are the online game companies trying to make money from players. These people are no less numerous than online gamers and occupy the mainstream of non-online gamers. These people generally believe that playing games is a waste of time, playing games, and spending money, that is a waste of waste, and it is a hopeless waste.

For these people, many online game companies have been helpless, and most of them have adopted an attitude of turning a blind eye to save their annoyance. But for Lin Feng, these people are also potential customers who can be exhibited. Lin Feng remembered that a certain sales story was very interesting.

Two salesmen go to an island to sell shoes.

After a turn, the two came back and reported to their respective companies. One of them said sadly: Oh my God, there are no shoes to sell there, because they don't wear shoes. And the other one was very excited and said, "Oh my God." Hurry up and produce shoes because they don't have shoes to wear yet.

This story fully illustrates that there are two completely different conclusions when looking at one thing from different angles. Now domestic online game companies and Lin Feng are like these two salesmen who sell leather shoes. Domestic online game companies think that these people can't play online games, after all, their attitude is so resolute, and they have been persuading people around them not to play online games, which is simply the number one public enemy of online game companies. But for Lin Feng, they are potential customers. They are loyal customers who can become online games. People who have never played online games before. Once you enter the online game shijie, I am afraid that it will be more than the previous online game players.

And Lin Feng is now going to give them a step to walk down from the "altar" of "looking down from above" online games. "Virtual Life" is a ladder that Lin Feng gave them, a ladder to try online games. Didn't you say that spending money on online games is a waste of waste, and now I don't collect money. You don't get a penny and you can still enjoy the game to the fullest. Didn't you say that playing online games is a waste of time, then in "Virtual Life", I don't want you to play, just provide you with a platform, a platform for making friends, a platform for leisure, a platform for relaxation, and a platform for increasing knowledge.

So are you still playing?

Lin Feng doesn't know if these netizens who hate and even slander online games will choose to enter Virtual Life, but Lin Feng knows that just the slogan of completely free and forever free has attracted the interest of almost all online game players, who are full of expectations for this online game that claims to be forever and completely free.

However, in order to stimulate online game players and even netizens to become more involved in "Virtual Life", Lin Feng plans to build "virtual bars" across the country at the same time. The so-called "virtual bar." "It's like an Internet café. It's just this "virtual bar." Not only can you use the Internet, but you can also provide coffee. Also appropriately serve some alcoholic beverages while this. "Virtual bar. At the same time, it is also a place to make friends and chat.

There is no objection to the construction of a "second shijie of virtual bars" across the country. This in itself can also be used as an extension of the "second shijie." A means of business, combining online games, bars, and dating is a good idea in itself, and well worth trying. And if it succeeds, the profit will be far greater than the online game itself.

Just to be on the safe side. For the time being, only the old "virtual bar" will be opened in Chu City, Shanghai and Yuhang Town (after all, this is the "second shijie" time to set foot in the catering and entertainment industry, which is not a small risk). Among them, there are 5 in Shanghai, 3 in Chu City, and 2 in Yuhang Town. The "second shijie" in these three places has a large investment, can be supported and welcomed by the local municipal government, and the local government can ensure that the "virtual bar" is not harassed by some social people, which is very important for the entertainment industry such as bars.

Of course, "virtual bar." The security work is naturally made up of Lin Feng's "wolf teeth." The security company is responsible. Now, with the expansion of Lin Feng's subsidiary, the "Wolf Tooth" security company has become more and more widely covered, and has become the largest private security company in China. At the same time, because of the success of the "Wolf Tooth" security company in China, the "Wolf Tooth" overseas company is also becoming more and more powerful, although it is still far from being comparable with "Black Water". "Compared with these top international employment companies, since it was enough to buy three Puma helicopter gunships, its combat effectiveness has increased exponentially, and it has become well-known in Africa. Of course, Wang Meng was in charge of all this, and Lin Feng never cared. For the "wolf teeth" security company, Lin Feng has always thought that it is a safe place for Wang Meng and those soldiers to stay. As everyone knows, Lin Feng's indifference and indifference made Wang Meng and others extremely grateful and respectful, so they were particularly attentive to Lin Feng's affairs, without the slightest sloppiness.

For the preparation of the "virtual bar", players across the country naturally applauded. Originally, "Virtual Life" has a great element of dating, and it is naturally great to have such a platform to provide dating. Especially the "virtual bar." It is made up of "second shijie." Jianjian has the official background of "Second Shijie", and the security company "Wolf Tooth" serves as a security guard, and its security is definitely trusted. With the absolute guarantee of safety, many male players believe that if they meet female players in a "virtual bar", there will be no problem.

What's more, Lin Feng promised that the "virtual bar" will launch a parity strategy to ensure that every player can spend as much as they want in it, which makes all players even more happy. After all, the environment of the bar is still very pleasant. What a delight in soothing music, soft lighting, cozy sand and beer. However, for most people, pubs are a high-spending place that they can't afford. I want to go but I can't.

And now that Lin Feng promises to charge at a low price, how can this make players not excited. As for whether Lin Feng's promise is valid. Numerous players are definitely not worried. Because Lin Feng is shijie rich, Shijie Fu's promise will definitely be fulfilled, at least so far, Lin Feng's promise has never been broken.

In the "Virtual Bar. Under the intense preparation of the game, the global unified server "Virtual Life" was officially launched on August 8, 3 years of the year.