Chapter 245: The Dilemma of Retail Matching Enterprises
readx;? Since the people came to the door to ask for it, they were ready to let their blood go. Pen, fun, pavilion www. biquge。 info
Facing Li Fanyu, who was silent, everyone's cold sweat came down. Zhengxin has now successfully taken two consecutive models and has become a big financier in the eyes of suppliers. In the current automotive industry, Zhengxin's orders are recognized as the fattest among all suppliers!
It's not so much that the price is high, but because... There are benefits for Zhengxin to work! Their quality inspection department will put forward technical opinions on unqualified products, which is difficult to buy.
Li Fanyu is also the same in his heart, so now he has to take advantage of this opportunity to repair them.
As the saying goes?
Small trees are not repaired, they are not straight, and people are not repaired!
When you stuck my neck, did you know how cold my heart was?
Looking at the bitter face in front of him, Li Fanyu was not angry.
Here I have to talk about the current situation of the auto parts market; according to the different objects, the auto parts market is generally divided into two parts: vehicle matching and after-sales. Among them, the vehicle supporting business accounts for more than 80% of the market demand, and all suppliers who cooperate with Zhengxin are included in this list.
However, the enterprises that do the vehicle supporting business are also divided into grades. According to the supply relationship with OEMs like Zhengxin, they can be divided into three levels.
The more simple the supply of parts, the lower the technical content, and the lower the level.
The third-level supplier is to do a single part, the second-level supplier can do the combination of parts, the first-level supplier is the quality of the leap, some even do not produce, with patents and technology, the strength of the work to the second or third level of the supplier to do, by providing solutions for the vehicle to lie down to make money.
Because of the special nature of the automobile market, this matter sounds quite complicated. Put simply, if you have the ability to supply OEMs with more complete parts, the closer you are to the upper reaches of the supply chain.
However, China's auto market has been dominated by foreign companies for a long time. Those small enterprises that rely on hard labor to make individual parts can rely on the advantage of cheap manpower to live very nourishingly.
But these companies are getting bigger and bigger and closer to the upstream, but they are caught in the middle and are becoming more and more sad.
Why?
Patent barriers.
Let's say, in fact, the dividing line between first-tier and second-tier suppliers is in the field of technology.
The world is constantly changing, but the only thing that remains constant is that mental power is always worth more than physical strength.
However, in the face of patent barriers caused by the joint efforts of foreign companies, many Chinese spare parts companies can only stop at secondary suppliers and sigh at the huge high-end automotive spare parts market.
With the gradual prosperity of China's automobile market, foreign spare parts enterprises have followed up in an all-round way and established themselves in China. The first level, which is the link most closely related to the automaker, occupies the vast majority.
And these enterprises that cooperate with Zhengxin generally start from small workshops and small factories, and gradually form some scales by accumulating strength.
Although Li Fanyu is full of thinking about making money, he still has feelings. When I decided to make my own car, I considered helping a domestic spare parts supplier.
At the beginning of A4 in the procurement stage, Li Fanyu specially explained to the procurement department - the first choice is domestic suppliers with a certain scale, and give them some technical guidance when necessary.
This decision was made because Zhengxin owns all the technical patents of A4, so there is no need to rush to send business to foreign companies. The second is to have the mentality of supporting, giving domestic suppliers the opportunity to make money together.
However, the attitude of these people in the previous A6 procurement link really chilled him.
After a few suppliers said a lot of good things to no avail, they could only come up with a killer weapon - cutting meat.
The price of spare parts in the previous two links has naturally dropped again and again.
The conscience of heaven and earth, Li Fanyu didn't bargain - he just sat and didn't speak, sneering at any offer.
Ahem, it's as simple as that.
Seeing that a few people only said dry words for a long time, Li Fanyu let go of the hand that was holding his chest and waved it casually.
"Come on, I'm not beating you autumn wind. I know that you had no choice but to do it at the beginning, so I wrote it down for you this time, and I asked the purchasing department to study the price with you. First of all, what did Xu Guangsheng tell you about at the beginning?"
Everyone, you look at me, I look at you, and I was a little speechless for a while.
A few days ago, everyone discussed and asked for it together, because they saw that Xu Guangshengxu's blank check was difficult to realize, and the promised high-priced procurement could not be fulfilled.
But in the face of Li Fanyu, it's really hard to say wow,
After a period of embarrassment, Wang Desheng, the general manager of Watson, stood up.
"Mr. Li, everyone is here today to beg you to give us another chance. I'm not afraid of your jokes, I'll tell you the truth. At the beginning, Xu Guangsheng's grandson promised to purchase our spare parts at a price 30% higher than the market price. In fact, this is a small amount of money, and my Wang Desheng is not rare. But... I'm not afraid of your jokes, there are some problems with the sewage treatment in our factory, Xu Guangsheng doesn't know where to know, and pinched my little feet with this. ”
"Mr. Li, we are almost the same, our factory is upgrading electricity, according to environmental regulations, this is a subsidy, but Xu Guangsheng's grandson is now the president of the association, and the quota can be pinched in his hands, more than three million, how much is the annual revenue of our factory, Mr. Li ......"
......
Gossiping, Li Fanyu understood. Although he disdains Xu Guangsheng's next work, the pickling of some factories still makes him a little hated that iron is not steel.
He waved his hand in distraught, "What kind of stubble are you all doing? Why do you all rely on these to make a living? I won't talk about others, Watson's, why don't you change the sewage in your factory if it is not up to standard? Do you have to save that little money by losing your conscience?"
Wang Desheng's words were stagnant: "Eh, Mr. Li, you are a full man who doesn't know how hungry a man is hungry! You see that our factory is full of people, and there are a lot of lists, but to be honest, the profit is too small! The same supply of sound and heat insulation materials, the technology of foreign companies is advanced, and the scale of control is up to the top, and the price is about the same as my cost price." If you don't look for it from somewhere else, how can the factory survive!"
"That's right, Mr. Li, you are a vehicle manufacturer, and you don't usually pay attention to our zero allocation. Your Zhengxin's spare distribution company has its own supply chain, and you can't understand our hardships, don't ask for A6 and can use our parts, just hope that Li will be able to enjoy food in the future, don't block the back road, to be honest, these jobs in hand over the years, I also believe that there can be a little oil and water here. ”
Li Fanyu's face was black, and he could see that he was really anxious, and he even said this.
But if it weren't for the bitter water poured by these people, he really didn't expect the domestic zero distribution suppliers to be so miserable!
Although I know that there must be a bit of misery in their words, it seems that they are not far from ten.
Thinking of this, he couldn't help but feel a bitter snot, all said that the spare parts industry is the foundation of the automobile industry system, it seems that so many years of national cars have not made achievements, can not all be blamed on the design and development of the lack of force!
After 0.1 seconds of silence, he waved his hand to stop the crowd.
"I heard that the Shengshi project is being re-evaluated, and I don't know how Xu Guangsheng is doing with this project. But now it seems that the president of this association is not doing a good job. In this way, you will reflect the situation you encountered before to the association, and your parts will be used in the follow-up production of A6. ”
Xu Guangsheng's account, Li Fanyu remembered it in his heart! At the beginning, there were too many things to work on, but now that he has the energy, time, and opportunity, he naturally has to take it out and calculate it!
As soon as he heard what he said, Wang Desheng's eyes lit up, "Mr. Li, are you serious?"
He has been unhappy with Xu Guangsheng for a long time, even if Li Fanyu doesn't have this request, he is planning to do so!
Li Fanyu glared at him, and said angrily: "Really! But you have to clean up the sewage in your factory first!"
Wang Desheng was like a frosted eggplant in an instant, and he choked fiercely.
Big brother, what you said is lightweight, the quotation will be pressed to this extent for you, and then you will not press it from the cost......
But seeing that Li Fanyu was about to sneer again, he hurriedly nodded again and again: "Cheng Cheng Cheng! Xu Guangsheng, sewage discharge." I'll do these two things when I get back!"
After sending these people away, Li Fan called An Ning over and told her about the current situation of the domestic retail industry.
An Ning also shook his head: "Now domestic parts manufacturers are like this, grabbing the market with low profits can only lead to greater and greater competition, and there will always be someone cheaper than you." In this way, there is no money to engage in technology research and development, and the profit margin will only get smaller and smaller. In the end, it leads to empty scale and no core competitiveness, a vicious circle, and there is no way. ”
Li Fanyu looked at her helplessly, as if he had suddenly grasped something in his heart. (To be continued.) )