Jason Ben knows the patriotic feelings of the Chinese very well, and for him, this is where he can take advantage of it, and the more the Chinese value the painting, the more advantageous he can be.

National treasure!

He has been emphasizing this, just to tell these people that this painting is not an ordinary thing. Even if some people are not patriotic, in order to show their status and boldness, they will not hesitate to bid. And in fact, the reserve price of 10 million pounds was decided by him in the end.

Originally, the Brotherhood asked for a reserve price of at least 50 million pounds, but he refused.

50 million pounds may seem like a bargain, but at the outset it will make the customer feel defensive, because the price is too high, and there will be a reluctance to bid.

But 10 million pounds is different, for such a painting, the price of 10 million pounds can be said to be very low, first of all, it will not scare the customer, which is very good for the customer's next offer. Secondly, there is another point, he thinks that the scene is to rely on that lively atmosphere to stir up, even if it is only a one-time price increase of 100,000 pounds, it is better than a one-time price increase of tens of millions of pounds.

The fiery atmosphere will lead to faster hormonal secretion, which will make people excited and lose their minds, and Jason Ben wants this effect.

"Okay, now the auction starts, everyone can bid......"

Jason Ben always had a very close smile on his face, and his face was as if he was wearing a mask, so that people could not see what he really thought.

"Twelve million pounds!"

As soon as his words fell, someone made a bid, and this person probably held back for a long time. When he shouted it, he couldn't make it clear, and Jason Ben didn't hear it clearly.

Of course. Or maybe it's just pretending at all, because he wants to emphasize the offer.

"That gentleman doesn't have to be too nervous. It's just a game, don't be like that, yes, take a deep breath, keep smiling, take your time, the stuff is here, as long as you have the money, don't be afraid of it slipping away. Isn't it?"

"Yes sir, I said twelve million pounds!"

Jason smiled, motioned for the person to sit down, and said, "Sir, you don't have to stand up when you make an offer, and as a professional auctioneer, I think you need to calm down when bidding, isn't it too much to increase the price by two million pounds at one time?"

"There's something wrong with this Jason, isn't there? Why did he let that guy pay less, is this what an auctioneer should do?" Lancelot was completely dumbfounded: "His white gloves were all scammed, right?"

"Wrong. Not only is he innocent, but he's also very smart, do you think he's really trying to persuade that person? He's just trying to show that he's on the side of the customer. In this case, the customer will not be wary of him!" Zhang Tianyuan sneered.

"Fack, is he so insidious?"

"It's not insidious. This is just the professionalism of the auctioneer, in a certain way. The auctioneer is the real master of the show, and the movements, feelings, expressions and words they express on the stage. In fact, they are all for the auction service, don't look at their sometimes casual words, in fact, there is a deep meaning. Zhang Tianyuan didn't know much about the auctioneer industry before, but since reading Jason Ben's diary, he understands that this profession is really not something that ordinary people can do.

Not only do you have to be a historian, a connoisseur, a marketing guru, a brilliant linguist, but sometimes you have to play a clown, an abomination, or a friend.

"This gentleman bid 12 million pounds, I don't think you need to worry, it's still a long time, you can think about it, where are the benefits of this work, you can even appreciate it first, understand the mood of Cao Zhi and Gu Kaizhi, and understand the charm of the people in the painting, I have to say, as an auctioneer, I even think it's shameful to put this work out for auction, because it can't be measured by value, but there is no way, in this era, the only thing that can measure the treasure is money, although the copper smell is a little heavier, but I hope you can understand。 ”

After saying this, Jason didn't speak, just stood there, looking at the people in the audience with a smile, his eyes were full of encouragement, as if if you look at him, your hesitation will be gone, and you will have to bid immediately.

"It's terrifying, this man's eyes seem to have magic. Lancelot said with his head down.

"His eyes have no magic, his words have magic, and the words he says have affected many people, who regard him as a friend, and when they hesitate in their hearts, they will want him to help, and they have long forgotten that he is actually serving the auction house as an auctioneer. Zhang Tianyuan also had to sigh, this Jason Ben is really powerful, if he hadn't read this guy's diary and understood this guy's style of doing things, maybe he would have been tricked today.

Soon, under the magic of Jason Ben, someone was tricked.

"Thirteen million pounds, I'll pay thirteen million pounds!"

After a pause, the customers seem to have made up their minds, because if you are really good at a lot and the price is right, you really don't need to do much at first, and most of the time, as long as there are no accidents, the bidding atmosphere will automatically occur.

"Boss, don't we bid? This painting should be genuine, but I know that you are obsessed with it, boss. Lancelot laughed.

"There's no need for that for the time being, you know, the starting price of this painting is 10 million pounds, so there are two points, three points. ”

"What do you mean?"

"The so-called two hurdles, one is the psychological price of the owner, and the other is the psychological price of the consumer. According to my judgment, the psychological price of this painting is about 70 million pounds for the owner, and about 100 million pounds for the consumer. ”

"Hmm, husband, are you saying the opposite, why is the psychological price of the consumer still higher than the psychological price of the owner?" asked Liu Mengxun suspiciously.

"It's not true, the owner of this painting is a brotherhood, they don't look down on Chinese antiques, so the psychological price is naturally lower, and they have too much inventory of these things, and they are worried about the unsuccessful auction, under various considerations, the psychological price is naturally lower. On the contrary, consumers have a better understanding of the value of the painting, and set the psychological price at around 100 million pounds, firstly because the value of the painting itself can definitely reach this, and secondly, considering that there are many competitors present, in order to correctly predict the final price of the painting, they will also appropriately increase the psychological price point. Zhang Tianyuan explained.

"What are those three points?"

"These three points are 60 million pounds, 100 million pounds, and 110 million pounds! If it were a normal situation, the auction price of this painting would have been very hot before it reached 60 million pounds, and once it reached this price, it would be a bit unattainable. At this time, it depends on the auctioneer's ability! I don't know what this kid will do, but he will definitely do something. When the price reached 100 million pounds, it was estimated that the scene was already boiling, and the lot exceeded the psychological price set by consumers. It is estimated that the auctioneer will once again emphasize the scarcity of the lot, and that kid has a lot of rhetoric, and he will definitely be able to solve the problem with his three-inch tongue. And once the price rises to 110 million pounds, it is estimated that there will not be many buyers left, only two or three will compete, and everyone will become very conservative in their bids. The auctioneer has to dig out the deeper and real needs behind the lot, who needs it the most, who wants it the most, he will aim to get it, regardless of the cost. I think this also brings out the true meaning of auction as a way of trading, "the highest bidder wins." Discovering value and creating value is the charm of auctions. ”

"Husband, you didn't learn it from his diary again, did you?" asked Liu Mengxun.

"Yes, this kid also recorded his auction experience in his diary, but this time, he didn't succeed, and I'm going to surprise him later. Zhang Tianyuan smiled, he had already figured out how to deal with this Jason Ben.

But now is not the time, there is no point in saying anything now, because the buyers are crazy, only when the price reaches 60 million pounds, he will have a chance to make a move, and it is estimated that Jason, this kid, will also find a way to solve this embarrassing point, and that is when the real fight begins.

"That's why Lancelot, I won't bid until sixty million pounds, because it doesn't make much sense. ”

"Fourteen million pounds!"

So far, almost all of the bidders for this painting are Chinese, which also confirms what Zhang Tianyuan once said to Amell, even if it is a painting, auctioned in the international market, only Chinese are willing to pay a high price.

"Sixteen million pounds ......"

"Eighteen million ......"

"I'll pay 20 million pounds......"

"Twenty-five million, I'll pay twenty-five million pounds......"

As the price increase was reasonable at first, it became more and more crazy in the end, and the price increase went from about two million pounds at a time to five million pounds at a time, and everyone seemed to have forgotten that the painting only asked for a price increase of more than 100,000 pounds at a time.

Crazy, that's the madness of auctions.

"Well, twenty-five million pounds, this lady is obviously a person who knows how to draw, and knows what his true value lies?"

Does she know how to draw?

Don't we understand?

Jason was supposed to have the effect of this kind of agitation, and he said it seemingly unintentionally, but in fact it really stirred up those people.

He was right, there are many people here who have no idea about patriotism or not, they have already changed their nationality, they just feel that they can't shoot this thing and lose face.

Chinese have a good face, Chinese have a good face, Jason Ben has a good grasp of this. (To be continued......)