The auctioneer should use his confidence to infect the customer, convey a firm message to the customer, and help the customer make up his mind to raise the card to the end. In this way, whether the customer finally buys the lot or not, the customer will also feel very comfortable in the auction venue you are hosting, and he has silently regarded you as a friend in his heart.

In fact, it is to fool the customer, grasp the psychology of the customer, and then be an excellent psychological magician!

"So, let's start playing, just like a game, relax, I believe that many people come to London for tourism, if the mood is heavy, it will be bad for fun. ”

As Jason Ben spoke, a lot had already been brought up by the staff, this lot was a work of art from China, or an antique, Zhang Tianyuan clearly remembered that this painting was stored in the catalogue that Helis had listed for himself, but today it was put up for auction, and it seemed that Helis also wanted to give himself a dismount.

Okay, you guys just play and see who can play whom! I'm going to make it impossible for you to get a high price today.

Zhang Tianyuan already had a plan in his heart, no matter how much Jason Ben left, if there was a troublemaker present, he would definitely not be able to fully exert his full skills.

At this time, everyone's eyes were attracted to the painting, there was no doubt that it was a masterpiece, but there were some problems in preservation, the painting scroll fell off partially, there were traces of cropping, and even many of the inscriptions that should have been on it were gone.

"I believe that many Chinese here know this lot, he is a Tang Dynasty facsimile of Gu Kaizhi's "Luoshen Futu" of the Eastern Jin Dynasty, which is a national treasure-level work. This piece comes from a great family of collectors who contributed it. ”

"Luo Shen Futu" actually doesn't need to be explained. Gu Kaizhi is a Chinese who likes calligraphy and painting. Probably everyone knows about it, and everyone knows about it. ”

"After the joint appraisal of a number of experts from China, this "Luo Shen Fu Tu" is indeed a copy of the Tang Dynasty, and it is very charming, compared with the "Female History Zhen Tu", it is even better. Presumably, the Chinese collectors present also know that the Tang Dynasty facsimile of "The Female Historian" is known as a national treasure, and this one is even better than that!"

Jason Ben's words immediately caused a huge stir in the field, and I thought it would be after the break. The auction items will start with more ordinary things, but no one expected that this Jason Ben would throw a bombshell as soon as he came up! This painting, in this auction, is definitely in the top ten works, especially for Chinese and Chinese, this can even be said to be priceless.

You say, can the people below not be excited?

That's what Jason Ben is good at, he won't give you a chance to prepare. If you don't have time to think, your bids will become unruly, and you may even be able to offer a much higher price than originally expected.

"Luo Shen Fu Tu" is based on Cao Zhi's famous "Luo Shen Fu". It is a hand-me-down boutique of Gu Kai. This facsimile of the Tang Dynasty retains some of the characteristics of Gu Kaizhi's art in the very large Cheng dù, and it is possible to get a glimpse of his pen and ink expression for thousands of years. ”

"The volume is divided into three parts. The twists and turns are detailed and layered, depicting the sincere and pure love story of Cao Zhi and "Luoshen". The characters are arranged in a proper manner, alternating, overlapping, and swapping naturally in different time and space. In the depiction of mountains and rivers, they all show a kind of spatial beauty. ”

"Unfold the scroll. I saw Cao Zhi's expression standing on the shore frozen, and a pair of autumn water looked at Luo Shen on the waves in the distance, infatuated and yearning. The high cloud bun and the clothes raised by the wind gave Luo Shen on the water waves a fluttering feeling from the heavenly realm. She wanted to go and stay, and between her expectations, she revealed admiration. After the first meeting, the painter arranged for Luo Shen to meet Cao Zhi again and again in the whole painting, and finally the lingering Luo Shen drove the six dragon cloud car and gradually disappeared in the clouds, leaving Cao Zhi on the shore, thinking about it all day long, and finally leaving unbearably. Among them, I can't cry and laugh, and the affection that I want to stop before is the most moving. ”

In the painting, Concubine Zhen's gaze contains different emotions, some are helpless and complaining, some are charming and elegant, some are a little melancholy and a little attachment, and some are affectionate and have thousands of manners. ”

"The whole painting is fine and simple with a brush, just like 'spring silkworm spinning'. The painting method of mountains, rivers, trees and stones is naïve and simple, and the so-called "people are greater than mountains, and water is not allowed to be widespread", which reflects the characteristics of early landscape painting. This scroll is one of the treasures of classical Chinese painting in terms of content, artistic structure, figure formation, environmental depiction, and form of brush and ink tables. ”

"By the way, Cao Zhi believes you all know, according to legend, he is the author of the seven-step poem! A famous poet in the Three Kingdoms period! Legend has it that Cao Zhi, the son of Cao Cao, Emperor Wu of Wei, met Zhen Mi, the daughter of Zhen Yi, the daughter of Cai County, fell in love, and then Zhen Mi married Cao Pi as the queen, and gave birth to a son Emperor Cao Yi of Ming, who was persecuted to death. Cao Zhi obtained the pillow of the Empress Zhen, and felt a dream, and wrote "Feeling Zhen Fu" as a commemoration, and Emperor Cao Rong of the Ming Dynasty changed it to "Luo Shen Fu" to be handed down. Luo Shen is the daughter of the legendary Fuxi, drowned in Luoshui, turned into a god, the world called Mi Concubine. Comparing Empress Zhen and Luo Shen is actually nostalgia and emotional sustenance for the deceased!"

Jason Ben is not in a hurry to say the reserve price of this painting, but tells the artistic achievements and origin of this painting, so that the people below are anxious.

"Husband, this person can't be Chinese, how can he know so much about Chinese affairs?" Liu Mengxun also looked at the British auctioneer on the stage who didn't have much beard in shock, and couldn't believe that those words came from an Englishman's mouth.

"Well, that's what makes him so great. It should be said that the more the auctioneer's ability to identify the artwork, the better, and the deeper the better. 'Corn is a cure for hunger in a good year; It can be used in ordinary times.'" First of all, the catalogue is used to roughly estimate which lots have lower starting prices and may be grabbed; Which lots have a high starting price and the things are not very good, and may be sold in a failed auction or a hammer. Auctioneers try to keep themselves informed. This homework is a long-term learning lesson, not something that can be done a little before or the day before the auction. Rather, it is based on the long-term, extensive and in-depth study of the historical knowledge of cultural relics as I mentioned earlier. The wider the knowledge of the auctioneer, the better, and the deeper the knowledge, the better. He didn't know that the boss of the next auction would arrange for him to preside over the task, maybe let him auction calligraphy and paintings today, and let him auction porcelain tomorrow. No matter what you shoot, you have to know something, so you have to keep learning for a long time, and it's good to be an expert or a miscellaneous person. In this way, before the auction, you can do your homework by looking at the catalogue and knowing what to do. Zhang Tianyuan sighed and said: "This person has really done a lot of work for this auction, and I have to admire it." ”

"But husband, how do you know this? Could it be that you are also a hidden auctioneer?" asked Liu Mengxun with a wink.

"I'm embarrassed to say that, but it's actually written in his diary by that guy named Jason Ben, and I thought it was interesting, so I looked at it, you know, I have such a good memory, I remember it all by accident. Zhang Tianyuan shrugged his shoulders and said.

"I see, no wonder he looks so confident and confident!" Liu Mengxun pouted.

"Once you're confident, you can find a feeling on the auction table, and that feeling is called drenching. So even the aura of the whole person has changed. The auctioneer on stage doesn't need to remember what I'm hosting, how many people are watching me today. It's just that I'm talking to the customer and asking him if he's willing to get a higher price. The auctioneer will be confident in each lot and know when it should be placed, and the lot is far from the price point to encourage the customer to continue bidding and keep fighting. When should it be closed, the general trend has gone, the price is a little high, don't drag out the hammer decisively. The whole venue is completely controlled, and everything is under control. Zhang Tianyuan nodded.

"It's in his diary again, isn't it? What the hell are you trying to do when you know others so well?" asked Liu Mengxun.

"Naturally, I want to trap him. Although he is very good, but your husband and I are even better, playing an expert and miscellaneous family in front of me, that is to find trouble for yourself!" Zhang Tianyuan smiled, he didn't have any good intentions when he came to this auction today, and he must not let the auction of the brotherhood go on, only by striking hard, he will do the same thing in the future, and he will have one less terrible opponent.

That's when Jason Ben told me the reserve price for the painting. I guess it's almost the same time, after all, you can't keep doing foreplay without getting down to business.

"This painting of Gu Kaizhi of the Eastern Jin Dynasty, because it is actually too precious, the starting price is set at 10 million pounds! Each increase must not be less than 100,000 pounds! Isn't it very cheap and affordable? You know, this is a priceless treasure in China, what you buy back is not only a painting, but also face, nobility, and glory! It's conceivable that the Chinese media will package you as a hero, a great man, a man who will go down in history, and what are you hesitating about, but with just over 10 million pounds, you may be able to take this painting home, which is a once-in-a-lifetime opportunity......"

Strictly speaking, "Luo Shen Futu" is priceless, this pricing is more troublesome, originally according to the meaning of many people in the Brotherhood, it was directly priced at 100 million pounds, but I was afraid that the auction would be lost, so it was finally set at 10 million pounds, but they arranged to have a trust, if the price did not reach their psychological price, they would let the nursery take this thing, no one is a fool.

Because Jason's words were so powerful, coupled with his rendering from beginning to end, and the reserve price of 10 million pounds, the painting was, in a sense, immediately the focus of the auction. (To be continued......)