"President, yesterday's sales statistics are out, the Alto Comfort and Comfort versions have a total of 235 units, and the Economy version has sold 311 units. The Pen Fun Pavilion www.biquge.info sold 217 units of the Swift, 232 units of the DZIRE, 222 units of the Swift Economy Edition, 319 units of the DZIRE Economy Edition, 475 units of the Big Dipper, 234 units of the GELERO and 201 units of the Omni. ”

When the sales data was reported, the expression of the deputy manager of Suzuki's marketing department was very embarrassed.

In fact, models like the Big Dipper, GELERO, and Omini, which are perennially in the top ten of the sales list, have not changed much in terms of single-day sales.

But Alto, Swift, DZIRE these three models. Although the sales volume looks good on the books, for the models that occupy the top three sales lists all year round, the current volume is simply miserable!

You must know that the entire Alto series can create a champion model with annual sales of 300,000 units.

The Swift and DZIRE, the sedan versions of the Swift, also won 220,000 and 190,000 units respectively last year.

On average, Alto sells almost 800 units a day, while the Swift and the Swift sedan version of the DZIRE also have at least 600 units.

But now, it's less than half as much as it used to be.

This has been going on for more than a week.

The market is changing rapidly, and the sales of vehicles may change due to weather and seasonal reasons. But after a week of declines, and a very noticeably flat sales decline, then you can see the problem.

-- The market for the Suzuki Group's three pillar models is shrinking sharply! Even with three versions of the economy model, the average sales volume is still shrinking by about 30 percent!

So where did 30 percent of sales go?

There is no doubt that it was taken away by Zhengxin!

Tanaka's face became even more ugly.

He has reported this situation to the Japanese headquarters, but there has been no solution to it.

"It's not okay to go on like this!" Tanaka knocked heavily on the table and frowned at the company's management: "We must find a way to restrain ourselves, otherwise Ren Zhengxin, a locust, will act recklessly in the market, and the situation will continue to be bad!"

"President Tanaka is right, we must immediately get along with the way to curb Zhengxin! Zhengxin's three models have just been off the assembly line for more than a week, and the sales of our three star models have already shrunk by as much as 30 percent, and if this continues, the consequences will be unimaginable!"

"We all know this, and the question before us now is, what should we do?" Tanaka glanced at the guy who had just spoken with dissatisfaction, "You'd better make some constructive comments, I don't need you to emphasize my words anymore." ”

Someone nodded and said, "Previously, the F-1 launched an attack on our Alto, and we returned the favor and launched three economic versions of the Alto Swift DZIRE." But it turns out that this method did not work, but fell into the trap of righteous faith and played a counterproductive role. How to undo this effect now, at least to bring Alto Swift and DZIRE sales back to normal levels, is a big problem. ”

One added: "It is better to cancel the three economy models, so that at least the sales of the regular versions of the three models can be restored." ”

Someone immediately objected: "But if these three economic versions of the models are canceled, what should we use to resist the offensive of the three models of Zhengxin A+, N5, and QQ?"

Someone was ruthless: "Then change our three economy models to the same sales strategy as Zhengxin!" I don't believe it, with the influence and consumer reputation we have formed in the printing market for many years, the same strategy can't sell Zhengxin!"

Someone immediately poured cold water: "Hehe, did you have a brain when you made this suggestion? If the three economic versions of Alto, Swift, and Dzire are sold in the same way as Zhengxin's free choice of configuration, then won't none of the regular versions of these three models be sold?"

If you really adopt your method, it is equivalent to directly writing off the product advantages we have formed for a long time, and then standing on the starting line with Zhengxin. No, Zhengxin's product sales strategy has initially formed a reputation in the market.

If we really do what you say, our starting point will be even lower than that of Zhengxin! Maybe it will be like Zhengxin's wish, because if we do that, the market will be dominated by Zhengxin!"

More people are playing soy sauce: "......"

After more than an hour of discussion, the room fell silent.

Because everyone sadly found that in the face of such a dilemma, they couldn't think of a suitable solution!

――I can't help it.

Suzuki has been operating in the printing market for more than 10 years, and both its market share and the company's system are too large. Any inappropriate strategy will push the company into an even more awkward position.

It is difficult for the ship to make a U-turn, and this is the current situation of Suzuki.

Tanaka was silent for a long time, and seeing that it was impossible to discuss an effective solution for travel, he sighed and called the meeting to end.

Back in the office, Tanaka thought about himself on the couch for an entire afternoon.

It wasn't until it was almost time to get off work that I finally got up slowly and called the secretary: "Prepare a generous gift, prepare the car, I am going to visit Minister Madhawan." ”

……

Contrary to Suzuki's situation, the conference room of the Shoshin Printing Branch at this time was a jubilant scene.

For the company in just over a month, directly gnaw down nearly 30% of the new sales in the printing market, the three models sold a total of more than 3,000 units per day, spread to a single day, and the operating profit was nearly 20 million yuan......

Everyone was in disbelief and at the same time, it was quite excited!

You must know that when Zhengxin first arrived, he almost made such achievements in just one month without even a little foundation!

It's not an exaggeration to call it a business miracle!

The crowd was excited;

"Dong Li, let me make a sycophant! Your means are really high, they are too high!"

"It's extreme, it's extreme! The three models directly hit Suzuki, and they don't even have the power to parry, and this kind of means is really admirable!"

"But Li Dong, I don't understand. Why is Suzuki so vulnerable in the face of the three models that have been on the market for so many years?"

"That's right, Li Dong, let's talk about it!

Seeing the irrepressible joy in everyone's mouths, Li Fanyu was also in a good mood.

The fruits of victory are always extra sweet.

He snorted, "Want to know?"

"Hmm!" everyone nodded in unison.

Li Fanyu waved his hand, "Actually, if you talk about our series of actions in detail, there will be more knowledge in it; similar to the Suzuki Group, the scale is too large, it has occupied the market for a long time, and the system is bloated and the management methods are not flexible." Similar to theirs, their product line has long been dominated by low-end products with low consumer brand loyalty, which is why we have achieved this result. But in fact, it's easier said than done. ”

At this, he paused.

When everyone heard the key point, he stopped and stopped: "Dong Li, say it quickly!

Li Fanyu smiled;

"That's ......"

"If you are barefoot and not afraid to wear shoes, you will beat the master to death with your fists!"