On the other hand, the right faith. Pen, fun, pavilion www. biquge。 info

In the past, although the three models of A+, N5 and QQ have been released early in the news, from price to appearance, from configuration to performance, and made a posture of "holding the grass, I want to quickly roll off the assembly line and seize the market".

However, after Suzuki completed the product layout and blocked Zhengxin's product line, it unexpectedly calmed down with a rhythm of thunder and rain.

Only a three-wheeled car on the market is left, and an F-1 that has been sold seriously on the street, and it is a good mixed life.

Such a situation made Suzuki and Tanaka incomprehensible.

One day passed, three days passed......

A week passed, two weeks passed......

Watching earnings shrink and have a tendency to shrink more and more. Suzuki's high-level management looked at Masanobu's attitude, which has changed from hostility to hatred!

As long as the three cheap products of Zhengxin do not roll off the assembly line, then Suzuki's economy version model must exist. However, if an economic version exists, it will affect the sales of other products.

With the sales of low-cost models, Suzuki's cost-effective reputation accumulated in the printing market for so many years is also declining.

With a model of more than 100,000 rupees, even a model of 250,000 rupees, it also gives consumers the illusion that "they were cheating before".

The embarrassing thing is that there are three products of Zhengxin who do not know when they will be off the assembly line, and they do not dare to terminate the sales of economic models at all - for fear that Zhengxin will suddenly kill and bite off a large piece of the fat meat of the market share.

Stalemate, complete stalemate!

......

Just when Suzuki Inzhu and Suzuki's Japan headquarters were in a state of anxiety, the second month after the F-1 rolled off the assembly line.

Zhengxin, finally made a move!

In mid-August, Zhengxin's A+, N5, and QQ products finally carried out a large wave of publicity and warm-up, announcing that they would be rolled off the production line in the whole printing range!

However, the sales strategy of these three products directly made Suzuki angry and felt cold at the same time!

According to Zhengxin's prime-time advertisement on Yinzhu National Television, the starting prices of the three models A+, N5 and QQ are still the same as the original, and the three models are set at 120,000 Wu thousand rupees.

But......

Here's the starting price!

On the base version of these three models, Zhengxin offers three configuration packages. In other words, consumers can add their favorite configurations to the car at will according to their own car needs!

This "customization" strategy, similar to that of a sports car, is like a sharp knife that is plunged directly into Suzuki's heart!

In fact, this kind of business strategy is very common in Europe and the United States, where the concept of automobile consumption is mature, and the industry is highly mature.

In North America and Europe, if consumers go to 4S stores to buy a car, they will not sell you a table like the Indian or Chinese markets, which plan what comfort version, premium version, flagship version of several models.

Instead, it will give you a long, long configuration list, including power, configuration and other requirements, and the owner can choose by himself.

Then the 4S shop submits the form delineated by the owner to the car factory, and the car factory starts production according to the order.

Of course, in addition to this method, there is also a way to draw out several configuration packages according to the customer's habits and make the finished product for the customer to choose - this is similar to the domestic comfort version, the exclusive version of the model concept.

However, the reason why such a model works is mainly based on the premise of mature automobile consumption concept.

In markets like China and India, such a strategy doesn't work. Because the consumption concept cannot keep up, the customer's choice may directly affect their car experience, thereby lowering the reputation of the model.

Therefore, the strategy adopted by major car companies in immature markets such as China and Yinzhu is "since you can't choose, then we will help you choose well." ”

Of course, since it is a substitute worker, there must be a "handling fee". This kind of handling fee is a configuration that is cheating on all kinds of models, expensive, and not highly used.

Zhengxin, at this time, is actually a limited "customized" distribution strategy!

The reason why it is limited is that it has set a rigid standard in terms of power. But in addition to power, such as air conditioning, audio, seats, airbags and other items that can affect the comfort of the owner, all can be decided according to their needs!

It's like taking a wedding photo, I'll take a picture of you at a very low price, but after the photo shoot, you can choose whether to photoshop, frame it, make an album, etc......

Whether you choose or not, it all depends on the consumer himself.

But the photos are hard.

Do you choose not to add any frills?

Yes, you can see the effect, this is the virtue. Don't be bad, I gave you the opportunity to choose, and you don't want to spend money to omit it.

What? Do you choose to add decorations?

That's good, buddy will give you a good grinding skin, and give you a brightening and whitening! Add an extra 200 yuan to give you contact lenses!

The choice of what kind of experience they want is all in the hands of consumers.

It can be said that this strategy, while using the base price to obtain users who are greedy for price, also takes into account the slightly more high-end consumer groups who have a demand for configuration!

Such a flexible sales strategy has allowed Zhengxin's three new models to get quite good feedback from the market in a very short period of time!

New Delhi, Bahanlal Automobile Comptoir.

In this car dealership that has cooperated with Suzuki for more than ten years, the most eye-catching position at this time is the display of the three latest models of Zhengxin.

Mature businessmen who know that the rules of the market are the pursuit of profit.

Therefore, although the border dispute between China and India is very big, although Zhengxin is suspected of insulting India with the first model "Ah San" in the Indian market, although it has cooperated with Suzuki for many years and has a very good cooperative relationship.

But so what?

These three cars are getting too much attention now, and they are selling so well!

What relationship, what feelings, are all very empty.

-- In the face of profits and money!

Seeing the crowds in the Zhengxin Automobile Exhibition Area and the finalization of seven orders in succession, the general manager of the car dealership, Baham-Bahanlar, was quite happy.

When the salesman sent the order to the accountant, and the accountant was about to pass the order to the marketing and sales department of the Zhengxin branch, Bahar took the phone and dialed the number himself.

The call was answered immediately.

Bahar shook his head flatteringly and greeted, "Namasdai, dear sir, I am Bahar, the owner of Bahanlar's chariot dealership. First of all, allow me to express my most sincere thanks to your company. For Zhengxin Company's strength with A+, N5, QQ these three models, the contempt has been deeply impressed. So I would like to ask, does your company currently have a policy of sales priority? We at Bahanlal Comptoir are willing to provide your company with the best promotion, the best sales service, and become your company's sales hub in New Delhi!"

"What? You know that we are the biggest seller of Suzuki at the moment? Haha, my dear sir, we have a saying in Yinzhu that if you follow the saint, you can drink nectar, but if you follow the cook, you can only drink swill! Obviously, it only took more than a month to establish a reputation in the printing market, and it is the saint I need to follow!"

......

Bahanlar car dealership is just one side of the change in the market's attitude towards Zhengxin Automobile.

After the three models were sold in a limited customization way, Zhengxin's influence in the printing market was finally established!

Suzuki, on the other hand, was in a huge mess at this time......