At this point, the product research and development direction of Hongqi's two positioning is decided.

This time, Hongqi's two products can be said to be an unprecedented research and development of Zhengxin. Among the models in this class, Li Fanyu does not have too much information to get from Xapp.

There is only one brand in the APP's model database, that is, Bentley, which is in line with Li Fanyu's current situation. But the problem is that the huge difference between Eastern and Western cultures, coupled with the special significance of the Hongqi brand, if Bentley is copied completely, then the product will be meaningless.

Therefore, fundamentally, these two products of Hongqi are difficulties that need to be overcome by Zhengxin's own R&D and design capabilities.

This is a comprehensive test of Zhengxin's design ability, manufacturing ability and marketing ability!

After the R&D direction was determined, all the main product designers of Zhengxin R&D Center were recruited to the Hongqi project team, and a round of top-level product creation journey was officially launched.

……

On the other hand, after the copyright transfer was completed, "Transformers" had also been raised, and Joey, who had not stayed enough in Skytown, was directly requisitioned by Ma Rao and returned to the United States with him.

Because this film requires a lot of green screen and three-dimensional production, Ma Rao needs Qiao Ai's talent to work out the filming plan together.

After getting these two things done, Li Fanyu also began to get busy.

However, unlike the previous Zhengxin to release a new car or do a project, this time Li Fanyu was busy, and there was something special.

Zhengxin Group headquarters, in Li Fanyu's office.

The huge workload in the past few days is obviously a little pale, but Li Kai, who is still in good spirits, is reporting to him.

The content of the return is nothing more than the marketing strategy about the upcoming launch of Zhengxin Red Flag.

In fact, in the field of luxury, this kind of circle marketing is very common, and even used as a natural marketing rule in the sustainable operation of many luxury brands. Our two Hongqi products are positioned as E-class cars, so the nature is almost equivalent to luxury. Li Dong, you see, many luxury brands often invite some celebrities and wealthy people to participate in new product launches or art appreciation activities. Its purpose is very clear, one is the effective transmission of brand information and the expansion of customer coverage, the second is to make brand recognition more consistent with the help of word of mouth, and the third is to promote customers to buy many times for a long time as a means of customer retention. This kind of means is undoubtedly very suitable for us Zhengxin and Hongqi. ”

Li Kai said that Li Fanyu actually understands this kind of marketing method.

In Zhou Qingyu's self-operated brand Whispering Light Luxury, as well as the X-Fan project that helped Zhengxin to engage, this supermodel who has been in the fashion circle for many years has used it twice.

Not only that, before An Ning took some MBA courses, he also read some notes summarized by Sister An. Among them is the concept of circle marketing.

In fact, this marketing method is nothing, it is to use a "rich man effect".

In a narrow sense, "circle" refers to the target customer group. However, in a broad sense, it can be divided into the inner circle layer and the outer circle layer.

The inner circle is the customer group that can directly reach orders, and the outer circle is affected by these "rich man effects", which can generate word-of-mouth but cannot contribute to sales, or the contribution is very small.

However, the realization of "circle marketing" must be linked internally and externally.

The target customer group is in the inner circle, and the value structure is also carried out around the inner circle, but a large part of the value-added formation at the spiritual level is completed in the outer circle. Relying on the dynamic improvement of market image, although the outer circle layer is not the target customer group, their word-of-mouth will enhance the psychological value of the target customers in the inner circle and enhance their purchase motivation.

The plan is definitely a good plan, but for the current Zhengxin, there is a lack of an opportunity.

Although Li Fanyu is the richest man in China on the current Hurun rich list. However, in the four years since the establishment of Zhengxin, Li Fanyu has given up a lot of things.

In the past four years, Li Fanyu has basically had no superfluous activities except for the scope of his work.

The core of circle marketing is the need to gather a part of the "rich" who can influence the outer circle.

God is pitiful, except for Ma Jack, Li Fanyu has no intersection with anyone else on the Hurun rich list!

And Majack has no grudges and no friendships.

Pitiful, alas!

Li Fanyu thought sadly and angrily.

As if seeing the resentment in Li Fanyu's heart, Li Kai smiled slightly, and took out a copy of the propaganda page intercepted on the Internet from his arms.

"What is this?" asked Li Fanyu curiously.

"Hehe," Li Kai smiled, "Chairman Li, our target customers will gather here in more than two weeks." This is a great opportunity!"

Li Fanyu took the leaflet, only to see that it was written in a conspicuous place - Bazaar Charity Night!

……

"Huh?"

Zhou Qingyu, who had just returned from worshipping his ancestors and returned to Tiancheng City, was asked out by Li Fanyu before he could return to the hotel for repairs.

And when he heard that Li Fanyu actually wanted to participate in the Bazaar Charity Night, Zhou Qingyu couldn't believe it.

She really knows Li Fanyu too well, in her opinion, if it weren't for Li Fanyu's successful career and making Zhengxin Group the country's largest car company in just four years, proving his outstanding ability, this person would simply be the No. 1 otaku in the sky!

Zhou Qingyu has been in the fashion industry for many years, and he has seen all kinds of rich and rich people, but it is the first time that Li Fanyu is like this. This guy, apart from the necessary business activities, has not seen him attend any parties or party bodies in the same circle.

Moreover, as far as Zhou Qingyu knows, this guy is in the same class, and he has almost no friends.

This is simply an outlier in the circle of the rich who pay attention to information sharing and form a chain of interests.

Now, Li Fanyu actually took the initiative to ask about Bazaar's Charity Night, and Zhou Qingyu immediately thought of a possibility.

"You're not trying to use this party to do some publicity, are you?"

Li Fanyu's old face turned red, and he raised his hand and pinched Zhou Qingyu's nose, "Don't you guess so accurately, okay?" Actually, I want to call for the Hongqi brand. Whispering, you say this, this...... It's not difficult to go to this party, right?"

Zhou whispered.

She looked at the "shy" Li Fan for a while, and finally couldn't help it, and laughed out loud regardless of her image.

"I said, you're too funny!" After a long while, Zhou Qingyu stopped laughing, pointed at Li Fanyu and said,

"You, Li Fanyu, the chairman of Zhengxin Group, have won the first place on the Hurun China Rich List for two consecutive years, worth hundreds of billions of dollars, and you are also a day in the fashion circle that has been praised by the fashion queen Wintour. Bazaar Charity doesn't come to the door at night and begs you to go, that's all reserved. If you want to go, just give some information, and there will definitely be a large number of people begging you to go!"

Li Fan was dumbfounded, "Really?"

Zhou Qingyu smiled helplessly, took out his mobile phone directly, got up and took a selfie with Li Fanyu.

Talking about the situation in remote mountainous areas, Chairman Li Da said that Zhengxin will devote himself to charity in the future. Awesome!"

After editing the text and expressions, Zhou Qingyu clicked send and updated his Weibo.

"Now, just wait to be swallowed up by the phone!"

Zhou Qingyu wrinkled her nose and smiled slyly.