When he learned that the film and television company under Zhengxin Group was going to spend 500 million yuan to create an annual sci-fi blockbuster, Li Kai was overjoyed.

What is the most fearful thing about marketing?

I am most afraid that I need to start developing any channel by myself.

What are you least afraid of?

I am not afraid of many resources that can be used!

Li Kai has now resigned from his position as president of the Yinzhu Market Region, and wants to return to his best and most interesting job when he returns to China, so he naturally wants to do a good job of the Hongqi brand.

Now, knowing that Li Fanyu had prepared such a big gift for himself, how could he not be happy?

Seeing that this goods pulled Ma Rao and began to ask questions, understanding the style of the movie and the planning expectations, Li Fanyu felt helpless. This guy has given up the right positions that can be ranked in the top five in the Zhengxin Group, and is so interested in a Hongqi brand that no matter who looks at it, it is also a strange thing.

"Okay, you can communicate with Director Ma when you have time about the movie. Li Fanyu stopped the chattering Li Kai, and said to Ma Rao: "Brother Ma, the movie will trouble you." Don't be afraid to spend money, be sure to find the best screenwriter, find the best team, and make this movie a reality. I'm going to make this movie an epic blockbuster of Zhengxin Auto!"

Ma Rao nodded, "Then you can rest assured." I've been staring at this IP for a day or two, and the reason why I fell in love with this theme at the beginning was that I thought that while this movie could sell at the box office, it would definitely benefit your brother. ”

Li Fanyu nodded, and said to Li Kai again: "Director Ma has a lot of things, let's send him to work first." When you get back to the red flag part of your hands, you will go to study the movie thing. Now, you have to come with me to the R&D center. Marketing is very important, but to make the brand of Hongqi, the product is the first element. ”

Li Kai nodded solemnly and shook hands with Ma Rao to say goodbye.

……

R&D center.

Although Zhengxin has made quite a few luxury models including A8L and Chunjun, it is the first time that the E-class car, which represents the top product of the automobile industry, has come into contact with it.

After being informed by Li Fanyu, Xu Fufang, Wang Yu, Liu Qing and Wang Rui, the heads of the main departments of the four R&D centers gathered in the conference room of the R&D center.

After Li Fanyu arrived with Li Kai, he went directly to the topic.

"You all know about the red flag, and you must know the intention of calling you here. According to what Li Kai discussed with me before, our Hongqi brand will be marketed in the form of dual positioning. Specific to our R&D process, we need two models with very different positioning, but both of them reflect the characteristics of E-class products. Li Kai, you tell me in detail. ”

Li Fanyu nodded to Li Kai, who understood, took out his plan, and dragged it over the presentation whiteboard.

"According to our preliminary market research......"

……

"To sum up, we need a luxury E-class car that is targeted at 45 years old and above and positioned as elegant, and an E-class car that is targeted at 30-45 years old and reflects both performance and luxury!"

Hearing that Li Kai had finished introducing all aspects, the three scholars and Wang Rui here were miscellaneous.

"Brother Fan, I understand what you mean. The two cars needed to distance themselves to meet the special audience of the Hongqi brand. Right?"

Hearing Xu Fufang's speech, Li Fanyu nodded, "That's right." Herbs, what do you think?"

"That's Brother Fan. Xu Fufang picked up the pencil in his hand, "My impression of the red flag is that it is too political. It is true that although we acquired Hongqi, we still need to continue the ceremonial car mission of the Hongqi brand for military parades or major celebrations, but I think that even if it is an elegant style, we need to make some breakthroughs, while retaining the elements of the old Hongqi, and integrating as much as possible into our Zhengxin brand brand. ”

"Agreed!" Wang Rui raised his hand in support, "There is nothing wrong with what the herbs say. Hongqi has developed to this point, and what we need to do is to reinvent it, not to completely continue it. Since Lao Li positions the competitors of the Hongqi brand as Rolls-Royce and Mercedes-Benz Maybach, it is necessary to integrate the best and latest technologies that can reflect the strength of our Zhengxin in both the elegant version and the youth version of the product. ”

Wang Yu also nodded, "Ruizi's point of view is correct. However, as the person in charge of the R&D of our Zhengxin's spare assembly, I feel that the performance and technical superiority of the E-class car is one thing. But you can't just sell technology. Anyway, Hongqi is a brand with a foundation after all. This brand, whether it once belonged to Yiqi, or later belonged to Beiqi, or now belongs to our Zhengxin, but there is no doubt that this brand represents our country's first effort to the automotive industry, he belongs to China! Now Hongqi is the counterpoint of Rolls-Royce and Maybach, then this is the first brand in China to launch an ultra-luxury E-class car, in view of this, I think we need to show something of our nation in a place that users can experience, or even within reach. Incorporate a lot of our national elements. ”

Li Fanyu watched Li Kai carefully write down what everyone had just said with a pencil, and then looked at Liu Qing, who was speechless.

"Aoko, what do you mean?"

Liu Qing loosened her pursed lips, looked at Li Fanyu, and then at her brothers, and said, "Brother Fan, I found that you have been stumbling with electricity recently, and the recent power research and development of our power company has gathered here." It is true that new energy and electricity are definitely the development direction of the future of automobiles. But don't forget that at present, the proportion of electric vehicles in the global automobile market is only a small less than 10%, and internal combustion engine vehicles are still the main consumers of the market. And what we need to do this time is to represent the most high-end product in the traditional car, in this case, can we go back to the internal combustion engine engine and stop using the electric one?"

Obviously, Liu Qing's words reached the hearts of everyone present.

Li Fanyu was slightly embarrassed,

Lately, I've been a little bit of a demon.

Since the establishment of the BMW brand, he has tilted most of the group's R&D resources to power lines. In a way, it is true that the internal combustion engine car part is neglected.

Although this is from a strategic point of view, in order to prepare for the future. But think about it, most consumers in the market today still consider internal combustion engine vehicles first when buying a car.

As Liu Qing said, 90% of the current automobile market is still occupied by internal combustion engines.

Own, it seems that he is in a hurry again.

Thinking of this, Li Fanyu straightened his face and nodded: "That's good, just the internal combustion engine! Let's match Hongqi with the best engine in the world!"