152 Marketing Campaigns
"I'm at the new farmer's market at the bridgehead of the Thousand Lion Bridge. ”
Less than ten minutes after Gu Ren said, Lin Yiyi appeared at the farmers' market by car.
"Where's your stuff?"
Lin Yiyi was wearing a casual suit, and there was still a light layer of sweat on her forehead, she should be exercising, and she hurried here before she had time to change her clothes in a hurry.
"It's in the warehouse over there, I'll take you there. ”
Gu Ren took Lin Yiyi to the warehouse.
The warehouse is only 100 square meters, and it is full of dazzling ancient porcelain. Each piece of ancient porcelain is brand new and has just come out of the kiln.
"Old classmate, is this what you're talking about?"
Lin Yiyi was a little shocked, picked up a piece of blue and white porcelain, and looked at it carefully.
"Well, I bought these ancient porcelains in bulk. Recently, I was short on cash and needed a lot of cash, so I made a move. ”
Gu Ren said calmly.
"Ming Dynasty glazed hollow vase, Yuzhou Sanxiang Jucai pot, Yizhou crystal porcelain at the end of the Qing Dynasty...... How can you have so much ancient porcelain?"
Lin Yiyi watched them one by one, and the more she watched, the more shocked she became.
"Tang Dynasty Mizhou porcelain...... Oh God...... Isn't that lost?"
Lin Yiyi stumbled and almost fell, but Gu Ren hurriedly held on.
Lin Yiyi rubbed her eyes and looked at Gu Ren suspiciously.
"Ahren, are you sure you didn't ransack the Royal British Museum?"
"You think I look like a cow with that kind of ability?"
Gu Ren shrugged.
He judged the value of ancient porcelain by the fiery heat of his palm, but this method was imprecise. Because the market price of ancient porcelain is not equal to its own value. The market price is affected by many factors, such as speculation. Originally, it was only 100,000 yuan, and the hype to hundreds of thousands and millions abounded.
"Like!"
Lin Yiyi nodded very affirmatively.
"Speechless. Getting down to business, is there a way?"
Gu Ren asked seriously.
"Yes. It's just that you really sold all these ancient porcelain? Some of the ancient porcelain you have has disappeared from the collecting world, that is, it may be the only complete piece left in the world. ”
Lin Yiyi frowned.
"Sell them all. If there's one you like, pick a few and take them. ”
Lin Yiyi gave him 51% of Alin's share, and he also had to give others some gifts for the so-called courtesy exchanges.
"It's so atmospheric, if you have the ability, give it all to me. ”
Lin Yiyi looked sideways at Gu Ren.
"Here you go, you don't dare to ask for it. ”
Gu Ren smiled.
"Others give it to me, but I don't dare to ask for it. If you give it, I will dare to ask for it. ”
The corners of Lin Yiyi's mouth curled, revealing a sly smile.
"Okay, then here you go. ”
Gu Ren spread his hands.
"It's just talking, I don't want it, let your daughter-in-law know, it's strange if you don't settle accounts with me. This batch of ancient porcelain is worth a lot of money, and if you shoot it directly, it will be a loss, and few people can eat it. It is best to auction and it will take about a week or so. If you're in need of money, I still have some money in my account. You take it first, if it's not enough, I still have a lot of business dealings with several banks, and then I will raise some of it for you. ”
Lin Yiyi thought about it for a while and said seriously.
"Then do as you say. ”
Gu Ren agreed with Lin Yiyi's opinion.
After walking around the warehouse, the two closed the door and left the place. was taken to Alin by Lin Yiyi. Now, Gu Ren is also the nominal chairman of Alin, and it is still necessary to understand Alin's situation.
To Alin, Lin Yiyi's office.
Lin Yiyi wanted to show Gu Ren that it was a marketing plan, about the sale of thirty acres of Chinese cabbage in Gu Ren's farm.
The plan was written by Liu Xin, who was the female general manager who was suspended last time.
According to the normal channels in the past, the supply exceeds the demand, and Alin can't use so much Chinese cabbage.
Liu Xin's plan is divided into three directions. In the first direction, a cooking competition was organized, and Alin sent people to participate in the competition, using only Chinese cabbage throughout the whole process, and the champion was determined, which caused a sensation in one fell swoop. People buy and eat Chinese cabbage in large quantities. The second direction is to contact major five-star hotels to open up a Chinese cabbage column and supply Chinese cabbage. In the third party, the Chinese cabbage is processed into juice and stored in a cold room to be sold. At present, a large part of the high-quality seasonal vegetables that Alin pulls from Gu Ren are directly sold as raw materials.
"Chairman Gu, how is my plan?"
Liu Xin was also called in by Lin Yiyi and was responsible for explaining. The corners of Liu Xin's mouth were smiling, a little proud and proud.
It took her a week to think about it. According to expectations, Arin's earnings for the quarter will increase by at least tenfold.
"It's useless. To use a more vulgar phrase, it is to take off your pants and fart more procedures. ”
Gu Ren threw the plan on the table.
Liu Xin was shocked, and the smile on her face stiffened.
Lin Yiyi looked at Gu Ren suspiciously.
"Chairman Gu, if you have affection for me, please let me know. I know I took the liberty of you last time, but please don't bring this sentiment to work. It took me a week to write out the three directions and the profit points of each direction after a lot of investigation and forensic analysis, and careful calculation. You just look at it and deny the fruits of my week's labor, which is irresponsible for the work, irresponsible for Alin. ”
Liu Xin looked angry and said coldly. Lin Yiyi was just about to reprimand Liu Xin, but Gu Ren raised his hand to signal Lin Yiyi not to speak.
"Manager Liu, are you doubting my abilities?"
Gu Ren looked up at Liu Xin.
"Yes, at least in this case, my plan is perfect. It can increase Alin's profit tenfold. You denied my plan and made the wrong decision. ”
Liu Xin did not back down at all.
"If I were to say a random way to solve this problem, it would also increase profitability tenfold. ”
Gu Ren was interested.
"Really, what if Chairman Gu can't solve this problem casually, and the profit can't increase tenfold?"
A sneer appeared on Liu Xin's lips. She is a high-achieving Harvard double degree student, a beauty pageant champion, and the planning book she makes can't compare to others?
"No, fifty-one percent of my share in Alin will be transferred to you. ”
Gu Ren said word by word.
"Not cheating?"
Liu Xin's eyes widened.
"Well, no cheating!"
Gu Ren nodded.
"You can't go in any direction in my plan. ”
Liu Xin's eyes rolled.
"No, I don't. ”
Gu Ren then nodded.
"Okay, this is what Chairman Gu said personally. Chairman Lin testified. If you lose, fifty-one percent of your share is mine. ”
Liu Xin has the chance to win.
"And what if you lose?"
Gu Ren raised his eyebrows, this woman only thinks about winning, why doesn't she think about losing?
"Ahem, if Mr. Liu loses, he will be your secretary and Xiaomi in the future, serving you 24 hours a day, and giving birth to a child!"
Lin Yiyi said with a smile.
"Yes!"
Liu Xin disagreed.
"Okay. A bet is better than nothing. My method is very simple, just put a notice at the door. Boutique cabbage series, buy 3 get 1 free, buy 5 get 2 free, buy 10 get 5 free! ”
Gu Ren originally planned to say the first quarter, but the time was a bit long, and a month of preferential supply was enough for Alin's profit to increase tenfold.