Li Fanyu didn't know about the opponent's movements.

According to the group's plan, the establishment of the BMW brand and the launch of the first model I8 will inevitably be combined with its other channel resources to carry out a large-scale publicity. So Li Fanyu, who is the chairman of the group and has his own topic aura, is embarking on a long eye-catching journey at this time.

The first stop came to "The Highest Gear".

After the show became popular, this Chinese version of "Topgear" has become a popular show no less than "Running Man" and "BTS". In order to facilitate the recording of the program and the production of related program content, the program team has moved from Tiancheng to Beijing, the political and cultural center of China.

During this period of time, Li Fanyu has come to the capital for I don't know how many times, and the hotels of Zhengxin's Beijing Office are about to catch up with his home.

As soon as he finished bathing, there was a knock on the door of the airplane, and he immediately put on his bathrobe and opened the door.

It was none other than Wang Dazui and Celluloid, as well as the new members of the Chinese version of "The Highest Gear", Wu Liang, who was also the former editor in charge of Pinche.com, that is, Xiao Wu.

When the three of them entered the door, they saw Li Fanyu wearing a white bathrobe, and the fat bathrobe was open, revealing strong abdominal muscles and chest.

"Yo, Dad, are you shiny?" Seeing this scene, Celluloid's eyes lit up and she whistled very rogues.

"Rebel. Li Fanyu made a gesture of contempt, led the three of them to sit down on the sofa, and casually took three cans of beer from the refrigerator and put them on the coffee table, "I don't have tea here, you will be settled." ”

is not an outsider, Li Fanyu is very casual.

"Out of the way. Wang Dazui smiled, "We didn't come for your tea." Oh, this time, you can take a look at the program content planning plan first. While the machine hasn't been moved yet, we will modify it if it doesn't work. ”

As he spoke, he put an A4 paper printout in his bag in front of Li Fanyu.

Although "The Highest Grade" is nominally produced by Baiwei Mutual Entertainment, in fact, everyone knows that the reason why this show can achieve such achievements in China has a great relationship with Zhengxin Group and Li Fanyu.

Not to mention that the original copyright of the show is in the hands of Li Fanyu, the key traffic of the show soared twice, and that was the effect that Li Fanyu achieved after participating in the show.

So in the roots, Li Fanyu is equivalent to a non-editor and producer of this show. This time, Li Fanyu greeted in advance, and Wang Dazui and the three of them naturally cared.

Li Fanyu nodded, opened a can of beer for himself, and read the detailed plan of the show roughly.

According to the plan of Wang Dazui and the three of them, the program focused on interspersing the track test and road driving of the I8 model, and then asked Li Fanyu as a guest to personally output the BMW brand, occupying about 20 minutes of the program to promote Zhengxin BMW.

For "The Highest Grade" only has 100 minutes of time per issue, and giving one-fifth of it to himself to promote such an arrangement, Li Fanyu feels very emotional.

But the whole content,In his opinion, it is a bit lacking;Zhengxin is not short of money now,If you want to advertise, there is no pressure at all for CCTV to have an advertising network in prime time。 The reason why I want to use the variety show "The Highest Gear" is because I fancy the huge influence of the show itself among the audience who love cars.

But as far as the current situation of the show itself is concerned, each episode of the program needs to test three or four models, plus two "star driving economic cars" links. The content of the program is very rich, if it takes up these 20 minutes and can't catch the audience's attention, then what's the point?

Thinking of this, he gently put the plan on the table and smacked his lips, "It's a bit old-fashioned."

Wang Dazui and the three of them glanced at each other, their faces helpless.

Hearing Li Fanyu's denial of the content of the show, celluloid took the lead in quitting: "Dad, you can't blame us for this." Your BMW and I8 came out too suddenly, and now they have just come off the assembly line, especially as the most influential car media in the country, we haven't gotten the experience car yet. I don't know how the performance of the car is, and we don't dare to plan it for you."

"Uh," Li Fan was stunned for a moment, embarrassed: "I can't be blamed for this, as the first mass-produced pure electric car we believe in, the production line of the I8 has not been adjusted neatly." The production capacity is very tight, just to meet the needs of the major experience stores and 4S stores across the country, and your media experience car may have to be in place after the main sales terminals are in place before you can issue a test drive invitation. ”

Celluloid slapped her tender hand and spread it: "Hey, then look!"

"Uh...... Please don't worry about this. Li Fanyu wiped the non-existent sweat on his forehead and said, "Let's talk about the creativity of the show." How about thinking of an idea that not only embodies the awesomeness of I8, but also makes people feel eye-catching or interesting?"

Hearing him say this, the three of them fell into thought.

In addition, this thing is not tap water, and there is one that says there is. Many times people who do show and copywriting work can come up with good ideas in a flash of inspiration, but sometimes even if they think about it, they don't have any good ideas.

Just when everyone was thinking hard and couldn't do it, Li Fanyu suddenly remembered a video he had watched at station B before the history of the automobile changed.

After carefully recalling the content of the video, the corners of his mouth hooked slightly, "Brothers, I seem to have come up with an idea...... Let's go to the terminal retail store and do something!"

……

Zhengxin, Zhengzhou flagship store.

After the establishment of the BMW brand, Zhengzhou, which has serious air pollution, naturally demarcated the BMW brand booth at the first time, and got the I8 display car from the headquarters almost at the same time as the Beijing area.

Although I just went to work in the afternoon, the BMW exhibition area in the flagship store was already surrounded by a lot of people. With the overwhelming publicity for the BMW I8, the store has ushered in a peak of customer flow in the past two days.

At this time, the person who was in charge of the reception of the BMW exhibition area was Xiao Xi, a salesman who had just entered the store and was still in the internship period.

In the past two days, Xiaoxi has been more irritable.

There are too many rules in the Zhengxin flagship store, and as a person who is used to being free and loose, he is very uncomfortable with this stressful job.

Moreover, the customers who came to the BMW exhibition area to see the car in the past few days are generally the kind of customers who have seen the I8 on the Internet and come to see the novelty, and there are few purchase intentions.

According to the rules and regulations of the store, if you do not meet the target sales during the internship period, you will not be hired. This made Xiaoxi even more irritable.

"Excuse me, can I test drive this car?"

Just after he forced a smile and sent away a customer who looked very dicked. A bearded, pot-bellied, scruffy-dressed man who looked to be in his forties stood behind him and asked.