The Cannes Film Festival awards ceremony also has a live broadcast platform in China.

Zha Lang live broadcast.

It's a pity that there are no Chinese subtitles...

The documents sent to China in the past few days are, "Huang Feihong" detonated France' or 'Fan Bingbing pressed the red carpet' and 'Chinese filmmakers mixed in Cannes'...

Regarding the awards, at most, 'Wang Xueqi went to Cannes late at night, suspected of being crowned the best actor'

There has never been any mention of the possibility of "Once Upon a Time" winning awards.

How to say it, Huiwen Tianxia found a local public relations company in France, this thing is called bribery in China!

Although Pao Hui knows that public relations is the most normal rule of the game, he still feels a little awkward in his heart, after all, our ancestors taught 'upright people'!

Chen Farong and Chen Jingshen took into account that "Once Upon a Time" is a commercial film, and the public relations company did not give a clear commitment to achieve the goal 100%, so they did not let the company issue a notice...

Until five hours ago.

……

"Nine out of ten are safe!"

Chen Farong looked happy and walked up to Xu Hui, who was discussing with Chen Jingshen about the European agency of "Huang Feihong".

“… What's the thing?"

Pao Hui focused on the power of agency, and didn't react much.

Chen Jingshen brought two plans, France's Europa Pictures is full of sincerity, and they are willing to buy the European rights of "Once Upon a Time" for $8 million, which has exceeded Xu Hui's expectations.

There is also a plan, Colombia directly represents the copyright in North America and Europe, and they are willing to give a third of the proceeds...

Xu Hui is more inclined to the latter, he knows that in this way, he can better promote the IP of "Once Upon a Time".

However, once Colombia is really bound, can it still cooperate with other Hollywood companies?

Moreover, compared with the other five major Hollywood studios, Colombia can only be regarded as a mid-stream level, and if he hugs his thighs, he wants to cooperate with Disney...

"Grand Jury Prize, just received the news..."

Chen Farong paused deliberately.

Xu Hui couldn't help but push her: "Say, what's the news?"

"Tim Burton flipped the table directly, and he was on fire!"

"Wow! This guy likes Once Upon a Time so much?"

Xu Hui suddenly felt that this world-famous weird guy was quite funny...

Suddenly there is a feeling that no one in the world knows you, he understands me!

“… The PR of 5 million euros is mainly focused on him, and you are replaced..."

Chen Jingshen made up for it faintly...

"Okay, okay, I see..."

The power of money...

……

When Xu Hui was announced to win the award, the biggest reaction on the scene was not 'crying with joy', Tong Liya, who offered a fragrant kiss, nor a bunch of film critics sitting in the back row, but Wang Xiaoshuai!

This one fell straight from the chair, although he quickly climbed onto the table, which was kind of covering up his ugliness...

But it's still unpleasant, and I almost scolded!

Didn't you talk about the palace of literary films?

What's the deal, what's the hanging situation?

He glanced at Jia Zhangke next to him a little blankly, and the latter's face was also full of shock...

looked at Fan Bingbing, whose eyes were blurred and revealing brilliance;

looked at Wang Xueqi, who had no expression on his face;

looked at Li Fei'er, who was full of admiration - this also played soy sauce in "Rizhao Chongqing";

Then I heard Xu Hui's acceptance speech'... Thank you to those seniors who looked down on me...'

, is this talking about me?

……

In China, in the live broadcast room of Za Lang, the news of Xu Hui's award was just released, and a bunch of comments popped up.

"Damn! The boss has won the prize!"

“… Can anyone popularize science and what is the level of this jury prize?"

"The Grand Jury Prize is, well, the third prize, second only to the Grand Jury Prize and the Palme d'Or, which is a consolation award. Because the jury mostly discusses and votes on the main competition, but it often happens that a film supported by a certain judge is not recognized by the other judges, and the jury award is usually awarded, that is, the special jury prize. ”

"I'm going, upstairs to spend my mother's time, so fast?"

“… To add, Zhang Yimou, Jiang Wen and Wang Xiaoshuai have all won the Jury Prize!"

"Zhang Yimou's "Alive", Jiang Wen's "The Devil is Coming", Wang Xiaoshuai's "Qinghong"!"

"What the hell?"

……

"Once Upon a Time" won the Grand Jury Prize, no, it should be said 'Surprise, "Once Upon a Time" won at Cannes'!

The four major portals immediately put the news on the front page.

Compare the first three movies, "Alive" is a banned film!

"The Devil is Coming" banned film!

"Green and Red"... Uh, although it's not a banned film, it's a bit embarrassing to reflect the times, the box office is negligible, and Shangfeng won't allow this movie to be hyped up, and it's easy to come out with a domestic film with three positive views and a clean background that won the award, and don't step up publicity?

As a media, of course, you must understand the intention of Shangfeng.

For Internet media, this thing is very simple, the whole topic introduction, choose a few pictures, and interview passers-by and friends in the industry, at least for three days!

Paper media is not very easy to do, you can't imagine it out of thin air, it's not an online article...

A bunch of paper media rushed to invite Xu Hui to do an interview, "Sanlian" Le's teeth were about to break, Xu Hui's interview happened to be before Cannes...

It is foreseeable that this issue of the magazine is bound to bring a lot of sales growth...

The TV station also desperately called to invite Xu Hui to appear, and Zhejiang Satellite TV directly offered an appearance fee of 2 million...

Mango Terrace is not to be outdone, with a price of 2.2 million!

Then, they were defeated because Yang Ma also joined in...

For today's Chinese films, a bunch of pseudo-blockbusters are mixed with commercial films below the level line, and by the way, there are several serious literary films shot specifically for awards.

Xu Hui himself is an outlier, his film is one of the very few domestic films accepted by the public, and now he has won an award!

originally had a high reputation and official recognition, many people already knew that Xu Hui was already one of the leading directors in China...

In addition to his qualifications, he is not lacking in others...

……

At the Capital International Airport, at the exit location, a bunch of long guns and short cannons have long been blocked here, just waiting for the main player to appear.

From a distance, I saw Tong Liya and Chen Farong surrounded by a group of people.

"Come out, hurry up!"

A sharp-eyed reporter roared, and then, a group of people rushed over...

No, it must be the crew of "Once Upon a Time".

Then don't you hurry up, do you have to wait for the first-hand news to be robbed?

"Yaya, this trip to Cannes, I heard that you have signed several endorsement contracts?

"It's not that exaggerated, it's just that everyone has the intention to cooperate, and it's only at the preliminary negotiation stage..."