Even if it has successfully exceeded 100 million, the box office forecast given by the eye-catching data is still only around 150 million.

"Embroidered Spring Knife 2" may become the lowest-grossing work since Huiwen's establishment...

Or is there a mistake in the choice of schedule, if it is released at the right time, relying on the strong word-of-mouth effect of the movie, it can at least push the box office over 200 million...

It's a pity that after the weekend, "The Avengers" is menacing!

The release time of "Women's Federation" in the mainland is five days later than that in North America, in order to give the domestic films released on May 1st a chance to survive.

Then, "The Avengers" became the highest-grossing film in film history in the first weekend for $200.3 million in North America...

Not only that, but people have set off a movie-watching frenzy around the world, and mainland fans have been waiting for the release for a long time.

It is impossible to expect "Embroidered Spring Knife 2" to compete with "The Avengers" head-on to grab the audience!

……

The opening of the second Beijing Film Festival is imminent, and Huiwen, as the most powerful thigh in the Beijing circle, of course has to participate.

The focus of the discussion was 'Hollywood imported films, where is the future of domestic films'

A bunch of bigwigs gathered, and there were different opinions.

"The opening of the Chinese film market to the United States has ruined those filmmakers who have achieved some kind of success by luck, by the so-called star cast, by eating the old book, and by manipulating the market with black hands. It can only be a blessing for improving the overall production level of Chinese films and for producers who conform to the laws of film. Although Chinese films are painful for the time being, in the long run, it is a good thing. ”

"Shoddy domestic films will be brutally eliminated, and those domestic productions that have the opportunity to enter the market will pay more attention to the film itself, rather than the operation of those non-market factors. In the face of the world's most mature industrial system, "cultural barriers" are the last line of defense for domestic films. ”

Tsk, a group of people are very confident...

To sum up in one sentence, the road is tortuous, and the future is bright!

Xu Hui sat quietly on the stage and watched a group of people pretending to be forced, until the microphone was handed to him, and then he said: "It must be a good thing, the more imported films come in, the more creative space Chinese filmmakers have, because the scale of gatekeeping is a standard, and we also share the content they can make, which is of great significance to expanding genre films..."

Pretending to be forceful and bullshit, he is very good at it.

Seriously, if it weren't for the excitement of imported films and the picky taste of the audience, there would not have been a situation where domestic films burst out in the second half of 2017!

By the way, the Beijing Film Festival was founded, how to say it, it is very confusing, for example, because there is no award body, the film screening is the core part, a total of more than 200 participating films covering all kinds of excellent films from Oscar-winning films to other countries, Chinese audiences can enjoy the best works of various countries on the big screen, the opportunity is very rare. However, this list of more than 200 films has not been well sorted out, and there are no unitized and thematic screenings...

Even the special guest, Comrade Cameron, did not talk about anything about the film, and all kinds of 3D technology companies "Cameron Pace" promoted themselves ...

Of course, the filmmakers were very satisfied, setting a transaction amount of 5.23 billion.

The chaotic Beijing Film Festival is like the chaotic May Film Market.

"The Avengers" was released, and on the first day, it grabbed a box office result of 68.08 million with 42% of the number of films, and the next day, the momentum continued unabated, and another 52.8 million...

To paraphrase a professional phrase for the commentary of the national football team: There is not much time left for "Embroidered Spring Knife 2"!

……

"Embroidered Spring Knife 2" did not achieve the expected effect, and the film department of Huiwen Tianxia held a meeting as a whole to discuss the reasons.

“… I think if you add a little bit of jokes to the script, the audience won't feel so depressed, and the box office will definitely be more than that!"

"No, it's still an inappropriate schedule selection, it's only five days when it's full, and there is no singing before it has even been played..."

"Also, the smear of some peers is also one of the reasons..."

Several high-level executives talked about their own opinions, and they said it very well, but they were all afterthoughts, and there was a fart, Lu Yang was a little embarrassed, when he took over this project, he was full of confidence!

The filming cost of "Shura Battlefield" was 40 million, the publicity cost was 15 million, plus the distribution cost of 5 million, the total cost exceeded 60 million.

Yes, with a box office of 150 million, the company can receive about 50 million, plus the income of Huiwen Cinema and the follow-up video and audio copyrights, it will definitely be able to return to its original cost and ensure a small profit.

But this is a big step away from the company's goal of 'breaking three chasing five' set at the beginning...

If he didn't reach the goal, he, as the main person in charge of the project, always had to give an explanation!

To add a sentence, before the release, Lu Yang signed a stepped box office share, and the guaranteed box office is 200 million, which means that only when the box office breaks 200 million, can he get the basic director's remuneration...

"Stop!"

Xu Hui has a bit of a headache, and now the discussion is whether the series of "Embroidered Spring Knife" has the value of development, not to sum up experience!

“… I think there is still the possibility of continuing to develop, first of all, the reputation is very good, and a group of die-hard fans have been cultivated..."

"But have you ever thought about how much the cost will rise if you shoot the third part? Deng Chao's salary alone has risen to 8 million!"

"Isn't the next step "The Biography of Ding Xiu"?

It is mainly divided into two factions, some people think that the reputation is very good, of course, they must continue to shoot, and the other part thinks that there is no need to spend more effort in this series, and it is better to spend this energy on "Once Upon a Time" or "Dragon Gate" series...

Yes, for film companies, it is possible to carry out several projects at the same time, but the development of any project requires a bunch of logistics personnel, especially "Embroidered Spring Knife 2", as the first cannon in 2012, Huiwen Tianxia's investment in it is not small!

The result of so many people's hard work is not satisfactory...

Pao Hui's head hurt, he lit a cigarette and smoked it directly, the chairman took the lead in smoking, where can the pile of smoking guns sitting at the bottom stand it, a few minutes of effort, the entire conference room is already smoky...

"Lu Yang, are you sure of yourself?"

“… The story structure is very complete, and it is not very difficult to shoot, but I really can't say for sure at the box office!"

"Let's not make a big profit, as long as we don't lose money!"

If you continue to film, you may be able to usher in a sudden explosion in the third part like the "Ex" series!

That being said, maybe the publicity after the release will not be as dedicated as this time...

This is the end of the discussion, the "Embroidered Spring Knife" series will be guaranteed to be released at a speed every two years, just like Xu Hui said, not for the box office, but for quality!

"By the way, "Dragon Gate Flying Armor" will be released next month, get ready, you can't be careless this time!"