After getting Li Fanyu's instructions, SOI Film and Television, a wholly-owned subsidiary of Zhengxin USA Branch, directly negotiated with Hasbro and two other Japanese companies to take down the copyright of the Transformers comic book adaptation, which had been pending due to the high asking price, and all the related copyrights, at a total price of 24 million US dollars!

This copyright transaction immediately refreshed the previous film adaptation IP of "A Song of Ice and Fire" by 15 million, becoming the largest copyright transfer transaction of the year!

This directly shook Hollywood.

It shook the domestic film and television circle in China!

JK Russell, a famous Hollywood science fiction film director, did not hide his ridicule at all when evaluating this IP deal, "OSI Film and Television and the young man who made the decision to promote this deal are afraid that they have lost their minds! God testifies that the copyright of a toy and comic can be sold for more than 20 million US dollars, which is worth more than the song of ice and fire that has been popular in Europe and the United States for several years, it is really unimaginable!"

The famous film and television magazine "FLM" also published an article on the front page, "The Amazing East! Rich Tyrants! Hollywood Needs Investors Like You!"

"An investment that is destined to lose money!" "The film and television company, which was previously interested in the copyright of Transformers, but was intimidated by the asking price of Hasbro and two other Japanese companies, said directly.

And even Hasbro did not hide its joy at all, "Congratulations to SOI Pictures and our Hasbro, they have got what they want." I hope that Transformers will be brought to the screen as soon as possible, and the image of this classic toy series from 20 years ago will be reshaped. We believe that what we have not done, SOI may ...... It can be done. ”

In China, Li Fanyu's spending a lot of money to buy copyrights also set off turbulent waves.

Chen Jianzhou, the boss of Huayi Buddies Film and Television Group, said in an interview, "Li Fanyu is purely rich in burning bags! The copyright is more than 100 million, so what kind of standard do you have to use to make this film? I think Zhengxin has invested in a few movies to make money, and it has floated!"

Even Ma Rao's friend, the famous domestic director Feng Ying, spoke openly, believing that there was money to burn. There are so many good IPs in China that are not sold, and they go to Hollywood Song to make money in vain.

Within the Zhengxin Group, Li Fanyu and Ma Rao were looking at the comments from the outside world.

"If you see it, I'll say he's expensive, and you have to buy it. It's a hornet's nest, right?" Ma Rao said, pointing to the hot headlines on Sina Weibo on his mobile phone.

"If you want me to say that these people are also idle. Li Fan didn't raise his head and posted a Weibo directly.

"I love to worry about it, I have a lot of money, and I can do whatever I like. What kind of green onion are you guys?" After editing, Li Fanyu sent out a special look at Hua Yi and a few other celebrities who commented on this matter.

a chicken! I just annoy this group of people who have nothing to do and find fault every day!

Li Fanyu, a child in the entertainment industry, now understands that it is a place of right and wrong. No matter what you do, there are those stinky and shameless people who scold you for rubbing heat.

Annoying!

As soon as Weibo was posted, the comment area immediately exploded.

Netizens are not afraid of big things when they watch the excitement, some of them call for Li Fanyu's domineering president Tuhao Fan'er, and there are also fans of several other big names who come to fight.

Li Fanyu didn't have time to waste time with this group of small fish and shrimp, so he directly turned off his mobile phone and put it in his pocket.

"Anyway, the copyright has been bought, and we have to start working right away. He looked at Ma Rao, who was sitting opposite, and he said.

Ma Rao smiled helplessly and said, "Okay, it's like this anyway." I'll immediately ask the team to follow up, maintain this scolding war first, you must attract good firepower here, what Hollywood, that group of big names, or this group of people in the domestic film and television industry, don't restrain yourself, you can do whatever you want, you must maintain the heat. Regardless of what happens in the later stage, first suck the attention of netizens and potential viewers on the word Transformers. ”

Li Fanyu made an OK gesture, "That's no problem." Fuck, even if they don't need the heat, I can't keep these red-eyed people!"

With that, as if puzzled, he picked up his phone again.

"A bunch of garbage, Transformers, I'm ready to invest 500 million, Dao Le!Strive to create the strongest science fiction movie and film and television peripheral projects of the year, how to invest is Zhengxin's own business, don't be blind if you don't understand. I don't like to listen to you, you are too poor! Poverty limits your intelligence and imagination!"

As soon as this Weibo was sent, the scolding war immediately escalated. And this Weibo itself was immediately reprinted by netizens with good things and different thoughts.

It only took less than 20 minutes to appear on the hot search on Weibo - "Li Fanyu angrily scolded the film and television circle: I don't like to talk to you, you are too poor!"

As the richest man in China, this wave of hatred is too big.

Suddenly, celebrities in various film and television circles on Weibo set off a wave of calls to condemn Li Fanyu......

……

Here and Ma Rao had just decided to start the Transformers project, and before Ma Rao could be sent away, Li Fanyu's office door was knocked on.

As soon as he shouted in, Li Kai, who was tanned and didn't slip away, pushed the door in.

"Dong Li, I want to kill you!"

Li Kai couldn't hide his excitement, and went straight to Li Fan stupidly. Seeing that there were other people in the office, the goods stopped.

"Yo!

Looking at the excitement on this product's face, Li Fanyu pursed the corners of his mouth, "Are you back?"

Li Kai wiped his eyes and looked sad and indignant: "Well, Li Dong, I'm back! And I'm not going to leave in my life! Why are there tears in my eyes...... Because I love this land so much!"

"Get out!" Li Fanyu directly threw the newspaper in his hand over.

"Hey, hey, hey," Li Kai grabbed the newspaper, sat down opposite Li Fanyu in a sneer, and said, "Li Dong, take a look, I made a Hongqi brand plan on the plane back." If it does, we'll have to do it now. It just so happens that the R&D center has just finished a round of R&D, and it has not yet been occupied, so it is just going all out to engage in red flags!"

As he spoke, he took out a crumpled plan from his arms and handed it to Li Fanyu.

The content of the plan is roughly the expansion and improvement that Li Kai said on the phone before. However, in terms of brand positioning and marketing plan, it is more detailed and clearer.

Li Fanyu looked at it and raised his eyebrows.

"It just so happens that we have a once-in-a-lifetime opportunity in our hands. ”

"Transformers' film and television projects, and Hongqi's projects, I think they can take care of it!"

He handed the plan in his hand to Ma Rao, who was curious, and said with a smile!