If UV data reflects the real user base traffic, then PV data is a visual reflection of the attractiveness of a website's page content to users, which measures the strength of the website's viscosity to users.

The higher the UV data, it means that your website is famous and has high traffic, or that the operation of the website is done well, or that the promotion of the website is successful, which is the foundation.

The higher the PV data, it means that the content of your website is doing well, or it can be said that the editor-in-chief is powerful, or it can be said that the website understands the needs of users and captures the hearts of users.

In fact, there is one of the main reasons why the traffic of the four major portals has lost so much, which is that Taobao Technology has linked to other sub-portal platforms in a prominent position on hao123.

There is a large percentage of users who have no so-called feelings for any website, and their purpose of surfing the Internet is nothing more than to get the content they want, no matter where the content comes from, it doesn't matter.

Even if these users originally wanted to visit the four major portals, because they were lazy, they never remembered the URL of the portal, and always used navigation as the entrance, so when they couldn't find the four major portals on the navigation, they would look for alternative websites of the same type nearby.

In this way, these users who are not loyal are directly shunted to other small and medium-sized portals, anyway, for them, as long as they get the information they want, as for the way, they will not delve into it.

Hao123 is a user-friendly navigation website, and many users who are not very familiar with the Internet have a strong dependence on navigation websites. As a favorite of countless users who rely on the Internet, the vast majority of them visit any website, including the four major portals, from this navigation URL.

More new users, from the convenience of the first line, click on the website name and picture to access directly, the first split screen and the first line of display is so important, the fundamental reason is that Internet users are lazy, just like they use the navigation itself, they are lazy, if the first page can meet their requirements, they will never manually drag to the next page.

And now, the traffic sources of the four major portals have been directly cut off by 90% by the navigation under Taobao Technology.

It wasn't until three days later that the CEOs of the four major portals noticed the changes and were immediately furious, and the CEOs instructed the heads of their own marketing operations departments to make a phone call to Li Xinping, the original webmaster of hao123.

As soon as the accusatory words were spoken, Li Xinping snuffed out the rest of their words in his throat with a single sentence.

Li Xinping said directly: "hao123 has been affiliated to Taobao Technology Company since this month, if you have any questions, please call the customer service department of Taobao Technology Company for consultation." ”

The heads of the marketing operations departments of the four major portals all understand that this is Taobao Technology's behavior of not accepting each other's advertising business and rejecting and bullying Taobao before Taobao Technology retaliates.

After receiving the call from the person in charge of the marketing department of the company, the CEOs of the four major portals were all speechless, what else could they do?

After enduring a few more days, seeing that the proportion of traffic from navigation diversion is getting lower and lower, and seeing the UV data and PV data twisting the ecstasy curve continue to decline, the CEOs feel more and more that the original brain-hot agreement to eBay's terms is purely an act of shooting themselves in the foot.

In this way, a huge traffic entrance was cut off, and the losses of the four major portals were immeasurable, and they began to regret that they did not take Taobao technology into their eyes at the beginning, which led to today's situation.

The four major portals began to hold emergency meetings.

Meanwhile.

eBay's official headquarters, the president's office in China, and the president's secretary are reporting on the counterattack of Taobao Technology on the four major portals.

For the time being, the president of eBay does not know that Taobao has completed the acquisition of hao123.

"Don't talk about this yet, just tell me directly, has our eBay website been blocked on hao123?" the president of eBay interrupted the secretary's chattering report.

"Yes. The secretary stopped reporting, closed the folder and replied.

"Who is the webmaster of hao123?"

"It turned out to be Li Xinping. ”

The president of eBay said angrily: "How can Li Xinping do this, I remember that our payment date is until the end of this year, and now the other party is silent, directly violating the contract and blocking our website, which is immoral." ”

The secretary reminded: "Li Xinping is the former stationmaster. ”

The president still said angrily: "I don't care what kind of webmaster he is, anyway, it shouldn't be done like this, contact me immediately, I want to ...... Belch...... What did you say?

"Yes. ”

"He sold the website?"

"Yes. ”

"Sell to whom?"

"Taobao Technology. ”

"Why didn't you say it earlier?"

The secretary said aggrievedly: "I'm still reporting to you, and I'm going to mention it soon, but you asked me not to report." ”

The president opened his mouth and looked at the little girl in front of him with annoyance.

This secretary is really uncomfortable.

Wave after wave of unsettled waves, and a bigger PR crisis swept towards the president of eBay.

I don't know the specific time, but the major forums on the Internet suddenly appeared countless posts condemning the sale of fake goods in eBay website stores.

In the post, the landlord tearfully condemned the merchants and shops that sold fake goods, these businesses and shops, openly and secretly, all pointed to eBay, some posts were not clearly indicated in the subject of the post, but in the follow-up post, the second floor would definitely throw the problem to the eBay website as soon as possible.

The truth from ancient times is on the second floor.

This famous quote has spread far and wide.

In the post and post, the water army from all walks of life across the country, playing the role of innocent victims or passers-by, appeared to condemn together, and had 120,000 sympathy for the landlord's experience.

Slowly, the trend of following the post began to change, and under the guidance of public opinion of the water army, the target of condemnation shifted from merchants and stores to the eBay website itself.

Over the next few days, eBay's reputation plummeted.

The trolls struck while the iron was hot, and while cracking down on eBay, they also turned over the previous measures taken by Taobao technology companies to crack down on the production and sale of counterfeits on Taobao.

Compared with half a year ago, Luo Wei's water army has obviously risen to more than one level, and they use various advertorials to subtly analyze and explain the positive significance and social responsibility of Taobao's behavior from all aspects.

As the incident continued to ferment, the media began to get involved.

In the face of media doubts, eBay's public relations department was completely overwhelmed.