Chapter 438: Acquisition
Li Xinping sighed and said: "You are better than me, I am now guarding this navigation website, although I don't have to worry about food and clothing, but I don't have the heart to do big business, and I don't have the ability to do big business." ”
Li Zhengyi said: "Everyone has their own dreams, and everyone will pursue a different way of life, I don't think your choice is wrong, you like to be free and carefree, in fact, you are the one who will enjoy life." ”
"Where, where. ”
Li Xinping's flattering words to Li Zhengyi were quite useful, his mouth was modest, and his eyes were full of smiles.
After talking about each other for a long time, when the time was almost right, Li Zhengyi led the topic to the acquisition of hao123.
Li Xinping said: "Since Brother Li's sincerity is enough, I won't talk nonsense, so let's do it, I will sell it to you at a price of 40 million." ”
Li Zhengyi shook his head and said, "Lao Li, let me tell you the truth, before I saw you, I only planned to give you 15 million, do you know why?"
"I don't know. Li Xinping's face was a little unnatural.
Li Zhengyi said: "Let me tell you, first, now Taobao Technology's TB123 market share is steadily rising, if I can endure loneliness and endure time, wait until this time next year, I guarantee that Hao123's market share will definitely not exceed 30%." Second, do you know how long it took TB123 to go from zero to 30% market share and how much promotion cost was spent? Now I can tell you that three months, zero promotion cost. ”
"No way. Li Xinping blurted out.
"Where is it impossible?"
Li Xinping said, "No...... Nothing!"
Li Zhengyi continued: "When I saw you today, I thought, it's definitely not okay to be expensive, but it's cheap, and it's not fair to you. So, I wondered if I could find a way to get the best of both worlds, and we wouldn't lose anything, what do you think?"
"How?"
"I'll tell me what I think, and you'll see if it's possible. ”
"Well, you say. ”
Li Zhengyi pondered for a moment and said: "The preliminary idea is that TB123 and HAO123 merge, retain the name of HAO123, and on this basis, I will give you 10 million, plus 30% of the dividends in the new HAO123 after the merger, remember, it is a dividend, not equity." In this way, you can still keep one-third of your earnings, which is equivalent to me using TB123 and 10 million, plus one-third of the future revenue share, to acquire 100% ownership of you, how about it?"
Li Xinping did not answer immediately, but quickly weighed it in his heart.
In fact, after thinking about it carefully, it is equivalent to Li Zhengyi's valuation of hao123 at about 25 million, although it is far from meeting expectations, but the other party gives him nearly one-third of the future income guarantee, which actually makes Li Xinping the most excited.
The reason why he hesitated or opened his mouth in front was because he was afraid that selling this hen that laid golden eggs would make him regret it in the future, so he was unwilling.
And now, if you can keep a third of the revenue and don't need to operate, and you can get 10 million in cash, why not. In case the two sides really break up, the other party is ruthless, and uses TB123 to die, and the future income plummets, maybe it will be sold for 10 million, or a hammer deal, and there will be no profit forever.
It can be seen that the other party is not all bullies.
Li Zhengyi drank coffee leisurely, and did not bother to observe the changes in Li Xinping's expression, he also measured in his heart, if the other party was unwilling to agree to such conditions, then today would be equivalent to coming in vain, and all the nonsense in front of him was in vain.
Once there is a fight, then there is only a bayonet to see the truth, fight to the death, the process may be difficult, but Li Zhengyi is confident that although for both sides, tens of millions of funds will be lost, but he has the confidence and can afford to fight.
However, according to Li Zhengyi's preliminary understanding just now, Li Xinping should not be the kind of bull temper who is tendoned to the end, and those who stand out from the gangsters have a unique set of norms for mixing society.
In the end, Li Zhengyi did not expect it, and Li Xinping agreed to his request out of various considerations.
The rest is simple.
Li Zhengyi first initialed an agreement of intent with Li Xinping, and after flying back to Changshui, he immediately notified Liu Qiandong and asked him to start the process of acquiring hao123.
The acquisition process is actually very simple, because hao123 itself is a low-cost and unitary product website, without any other complex equity structure, the financial situation is clear and clear, there is no capital and foreign debt on the books, and all the previous profits have been put into Li Xinping's personal account.
Therefore, it took less than half a month from the start to the completion of the acquisition process.
After the merger of TB123 and HAO123, the original domain name of HAO123 is still enabled, and the domain name of TB123 is directed to the HAO123 interface.
At present, the market share of navigation websites is only TB123 and HAO123, and other small websites only account for less than 5%.
Therefore, since the moment of the merger of the two, 95% of the market share of the Internet navigation page has all been attributed to the name of Taobao Technology, and the acquisition case has been completed quietly and has not caused any impact in the Internet industry.
Some changes are quietly underway.
For example, after the integration of hao123, some changes have been made to the website links of the main page, secondary pages and other classified pages, and relatively minor adjustments have been made.
On the navigation page, the first tab of the first tab is an extremely important area, and the websites originally displayed in the display frame in this area are all first-line portals, especially the four major portals, which once firmly occupied the position of the first line.
But that has changed now.
The website at the top of the first line has changed from Sina to Taobao, followed by Alipay display platform, and then the official website of Zhengtu Technology.
The next few important positions in the first line are all websites that have business dealings or close relationships with Taobao Technology, Alipay, and Zhengtu Technology.
The four major portals that used to occupy the first line were pulled to the middle of the first page, and this area is the most inconspicuous place in the first page.
In the second row are several medium-sized Internet portals and other vertical professional websites that have cooperated with Taobao Technology.
As for the eBay trading website, I flipped through several pages of the navigation website and couldn't find any trace of it.
In the first day or two, none of the four major portals noticed the subtle changes in the hao123 web page, and they only knew that the website traffic in the past two days had suddenly dropped.
Among them, the number of UV visits and PV data are decreasing at a rate that is visible to the naked eye.
For a website, an IP address is counted as one UV visit per day, so the website can directly understand how many users it has in a day.
As for PV data, it refers to the second-level page browsing data, and the higher the second-level page data that a user jumps to on the website, the longer the user stays on the website, and the stronger the stickiness of the website content to the user.