July is the month when all walks of life summarize the achievements of the first half of the year. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The automotive industry is certainly not immune.

So this month, Forbes, the most authoritative technical statistics magazine in the United States, began its annual selection of the North American auto market. The selection is based on data collected by Forbes, but public voting is also available on the official website.

Forbes' statistics have always been known for their accuracy and objectivity in all magazines and media. In the decades since its inception, the magazine's statistics have been widely cited in the industry, and it is known as the "American Business Tool Book".

The data collection for the North American auto market in the first half of the year has actually been completed. Among them, the Karman A series is indisputably in the first place with its stable sales in the first half of the year.

However, on the voting collection page of the second half of the year, which has just begun, Zhengxin F150 firmly occupies the first place with an advantage of more than 20,000 votes.

This number of votes is nearly double that of Kaman A.

At Kaman's corporate headquarters, a group of executives looked at the sales data and Forbes statistics, and were speechless for a while.

Chairman Esther Phelps looked at the silent group of directors and looked a little irritated.

Finally, someone couldn't bear the embarrassment of silence, "Chairman, we didn't do anything wrong. ”

Didn't do anything wrong......

Old Phelps smiled disdainfully.

"Friends, we are facing an unprecedented crisis. I also believe that you have not made mistakes of one kind or another in your specific management, but we have to face the reality. Our sales are shrinking, our stocks are falling, which was unimaginable before! If we don't make a move in the second half of the year, Karman may lose the sales champion that he has maintained for five consecutive years. Do you know, my dear friends, what that means?"

Ignoring the silence in the room, he slapped the table vigorously, "This means that we will gradually be replaced! Phelps, my child." I've heard you've visited that damn Zhengxin company before, talked to them about the acquisition, and met their chairman. What can you do about the current situation?"

Phelps' face was rather embarrassed.

The best way to eliminate a competitor is to nip them in the bud. However, this rule does not seem to apply to orthodox faith.

Some people here, when the F150 was launched, even asserted that the annual sales of this model would not exceed 10,000. But the data is there, and the original Prophecy Emperor has now become a stuffy gourd - including Phelps.

Now sit back and watch Zhengxin grow bigger and threaten the entire company. When he approached Zhengxin and talked about the failure of the acquisition, it became his mistake.

Phelps now regrets something.

If he had known that things would develop like this, even if he spent 500 million US dollars, or even 1 billion US dollars, he would not hesitate to make a bid for Li Fanyu.

But now, it's too late.

So he could only choose not to say a word under the majestic gaze of his father.

Seeing his son's performance, old Phelps's eyes were full of disappointment.

"Well, since you don't speak, don't let me hear my opinion. You will soon announce to the public that we are about to replace the Kaman A-series pickup trucks to stabilize the company's stock. Then immediately start the research and development of a new generation of A series pickup trucks, after the replacement, the Kaman A should be better than the Zhengxin F150 in terms of performance!

"Uh... Chairman, our A-series pickup trucks were just replaced in the first half of last year. Isn't it going to be too frequent to change generations now......"

"Hehe, then what do you have to do?"

"No... No. ”

……

Forcing Kaman to change his generation ahead of schedule was something Li Fanyu didn't expect.

But after seeing the results of the F150, he was not afraid of what Carman had to do. For a behemoth like Kaman, model replacement is not something that can be solved in a month or two. Unlike Zhengxin's U.S. branch, even if they can complete the R&D work within two months, they still have to worry about the inventory digestion of the existing A-series pickup trucks on the market.

In this time, the Zhengxin F150 has enough time to grow its roots.

In fact, Li Fanyu did not sleep on the credit book.

After the F150 sales were booming, he asked the company to start formulating the next marketing plan, and asked the R&D team to strategically optimize the F150.

At present, all three versions of the F150 use gasoline engines, but in Xapp's database, the power versions of the F150 are quite rich.

It's just that at the beginning, it was convenient for production and marketing, and he didn't copy other versions of power. Because every additional power version of the model means that one more production capacity and one more production line need to be added.

From the perspective of operation, it is not wise to invest too much rashly when the model does not know whether it will be accepted by the market.

But now he had no worries.

The F150 now sees that the monthly sales volume can reach 60,000 units, and the profit brought by this sales volume is enough to support the expansion of Zhengxin's American branch in all aspects.

For example, the company structure, such as production capacity.

So he didn't hesitate, while the domestic R&D team was still in the United States, he asked little Kurbo to lead everyone to start developing two diesel-powered versions, 3.3L and 4.5L.

The climate and resource conditions of the United States are different from those of China, and there is a real market for diesel engines, which have always been unpopular in China.

Why is there a market?

In fact, it is still related to the cost of using a car.

At the same displacement, diesel engines are more powerful than gasoline engines and consume less. If you eliminate problems such as ignition and pollution, in fact, diesel engines have advantages.

If you want to talk about cars like A4A6, you won't get any diesel version if you kill Li Fanyu. Because the U.S. government is particularly strict in controlling emission standards, models equipped with diesel engines are particularly strict in terms of auditing.

But pickups are different.

In the U.S., pickup approvals are not in the automotive category. Strictly speaking, pickup trucks are listed in the U.S. manufacturing catalog as agricultural machinery......

The emission standards for agricultural machinery are relatively lenient compared with those for automobiles.

In fact, in the Xapp spatial database, the F150 is also available in turbocharged versions similar to the 2.7T and 3.5T.

But in the United States, where oil prices are low, Li Fanyu thinks that making these power versions is really a thankless task.

Supercharging means more complex engine structures, which means higher maintenance costs. In his thinking, for a pickup, it is better to make simple porcelain and resist it.

So to engage in the diesel version, he has confidence in his heart.

This is the first optimization for the F150.

The second optimization is to increase the number of subdivided models.

Now there are three versions of the F150, but they are not the same in terms of power version and configuration. But in fact, it is common in appearance and site - the cab adopts a five-seat design with two front and three rear.

As with the diesel version, this was done in order to reduce input and facilitate production.

However, the U.S. market is a market with a lot of personality for car owners, and pickup trucks have different uses for vehicles, and the requirements for the number of passengers in the car and the size of the cabin are also very detailed. At present, the design of the F150 focuses on the part of home use. But correspondingly, the commercial or agricultural part is reduced.

A car is so long, taking into account the passenger space, it must sacrifice the cargo space.

Some pickup trucks used in farms and ranches are generally canceled in the back of the cab and this part of the space is given to the cabin.

Therefore, in response to this part, Li Fanyu issued an improvement task to the R&D team.

If the perfection of these two parts is completed, then the future F150 will be a huge car series with five power versions, two types of body construction, and ten different configurations!

To do these jobs, Li Fanyu is ambitious.

The current sales of the F150, as well as the demand for pickups in the North American market, gave him a glimpse of a possibility.

One possibility to win the total sales championship of the North American auto market with one car!