With such a R&D task set at one time, the R&D team was busy enough for a while. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info At present, the sales of F150 are very good, and according to the report compiled by the PCM retail terminal, it has been selling more than 3,000 units for a week.

Therefore, the company's top priority is production management tasks. Ensure that the three factories can do a good job in quality control while ensuring sales demand. In China, Zhengxin already has a complete set of production inspection system, but the three factories in the United States have been established for a short time, although Zhengxin's technical engineers sit in the factory to supervise, but Li Fanyu's heart is still a little bit unprocrastinated.

In the Nat factory, the workshop reverberated with the "stinging, stinging, stinging" of welding robots, and the rumbling of mechanical cranes.

Because of the huge production capacity of the F150V6 version, there is not even a place for Li Fanyu to settle in the workshop at this time.

No matter where he stood, he felt like he was in the way......

However, in the midst of this busyness, someone still discovered Li Fanyu.

When a quality inspection engineer from Zhengxin saw him, he hurriedly put down his work and greeted him.

"Dong Li, are you here?"

Li Fanyu nodded, "Well, okay?"

"Thankfully, these workers are pretty good. The skills are good and hardworking, boss, you really have the level of the original candidates. ”

In the face of his sycophancy, Li Fanyu was simply inexplicable.

How is there a level?

These people were all recommended by the union......

At this moment, a black man dressed in overalls and two meters tall walked over, saw Li Fanyu took off his hat, bowed slightly, and said, "Boss, welcome to the Nat factory!"

Li Fanyu looked at the black man in front of him who took off his hat and saluted himself, and nodded slightly.

Before he could ask about the man's position, the black man said with gratitude: "Boss, it is very abrupt to say this, but thank you! Thank you for providing us with a job so that we will not be taken away by the bank and ended up on the streets." ”

Li Fanyu's height is more than 1.70 meters and less than 1.8 meters, even if this big black man bows his head slightly, he is much taller than him.

Li Fanyu knew about the situation of these workers, and when the company was expanding its production capacity, workers and associations in Detroit came to the door. Communicate with the company to give priority to hiring workers who are on the verge of bankruptcy or who are already living on welfare.

These were black people who had migrated from all over the world during the time of Detroit.

As the auto industry withered, Detroit's wave of unemployment left tens of thousands of people jobless. Although the United States has always talked about eliminating discrimination, it is undeniable that whites are still better at finding jobs than blacks, even if they are also skilled workers.

Li Fanyu was not so narrow-minded, so when the union came to him to recommend workers to him, he did not refuse because 80 percent of the recommended workers were black.

What Li Fanyu didn't know was that these workers had been rejected many times by other manufacturing companies in Detroit before this.

Now that they have found jobs again, and because of the many production tasks, the wages of these black workers in the Nat factory are not low, and some of them even earn more than when they were not unemployed before.

As a result, these employees of the Nat factory are grateful to Li Fanyu in their hearts, and they have been struggling in the dim mire for too long with no job, no income, and facing bank demand notes.

In the face of such gratitude, Li Fanyu habitually wanted to reach out and pat the man's shoulder to express his comfort. But when I stretched out my hand, I found that the height of the hemp egg was stiff!

He tactfully patted the man's arm, "Don't thank me, I'm glad to offer you a job." I hope you can work hard and use diligence to improve your plight. By the way, what's your name?"

"Just call me LeBron, sir. I was very honored to be promoted to Production Manager at the Nat plant by Mr. Kurbo. At the same time, I am also the head of the factory union. ”

Unlike in China, in the United States, workers form organizations of their own accord in factories. First, it is to better improve the working and living conditions of workers, and secondly, it is also to be able to hold a group and strive for greater interests for workers. If a factory owner gets into a fight with a union, it is definitely a headache.

And with Li Fanyu's kind deeds that these workers did casually when they were in danger, I am afraid that it is too late for these workers to be grateful to Dade.

During the small talk, Li Fanyu learned that in order to meet the huge demand for the F150V6 version in the market, the workers of the Nat factory would spontaneously work overtime every day. In the United States, where the eight-hour workday system is regarded as an iron law, absolute coercion is something that can move the boss to tears.

An unintentional good thought of himself won the support of the workers, which Li Fanyu did not expect.

When these workers were first considered, they were more likely to be considered that blacks were stronger and more capable of working......

After inspecting three factories in one day, Li Fanyu finally had a bottom in his heart.

At present, everything in the company is on the right track, as long as he maintains this state, he is already satisfied.

But Mason, who has a mouthful of getting ahead in his heart, doesn't think so.

After Li Fanyu returned to the company, Mason took a plan and handed it over to him.

"So, you want me to invest in movies?"

Li Fanyu looked at the plan book in his hand with a smile and looked up to make a question mark face.

"That's right, boss! Our pickup truck model seems to be a success right now. However, in a recent survey, we learned that many customers only know about the F150 but do not know about Zhengxin. Boss, don't you think that's a big problem?"

Li Fanyu nodded lightly, "Is there a hairy problem?"

"Of course it's not normal! Brand, brand! Our model has succeeded, but the brand awareness has not increased accordingly! What does this mean? It shows that we are still supported by a model in a fundamental sense. With all due respect, foolish, as an entrepreneur with such a large asset, your marketing methods are too low-key, both at home and abroad!"

Li Fanyu wanted to cry......

I don't know how many people in China spray themselves and Zhengxin for excessive marketing, Nima went to the United States, and some people actually said that I was low-key?

Big Brother Mason, you know me!

I am actually the firefly in the night, although I have the ability to illuminate every inch, but I don't want to be the bright spot in this endless darkness and fold my wings tightly! I just want to hide my light from the admirers who lurk in the darkness!

That's right, I'm a low-key and connotative beautiful man!

Ahem... Well, that's not the point.

Li Fanyu stabilized his emotions, "Then why do you say it's not low-key?"

Mason pressed his hands on his desk and said with a bold face, "Brand awareness!" Boss, I've carefully studied your trajectory over the past year. Found something very interesting, would you like to hear about it?"

"Don't sell it, speak!"

"You see, whether you plan to step on the Riesfast advertisement, or use the mini to participate in the drift competition, or operate the A8 to become the courtesy car of the Chinese government, you have a clear purpose. To put it bluntly, you do all these things to market the new models off the assembly line! But you have repeatedly ignored the management of the Zhengxin brand.

When I was communicating with China, I didn't find that you had any marketing methods for the Zhengxin brand. So you see, even if Zhengxin is doing so well in China, it will not work after going abroad. Models like the A4A6 that have achieved success in China even now need to rely on F150 to get a new car to drive sales. This is the most typical manifestation of people's lack of awareness of the Zhengxin brand!"

Hold the grass!

Li Fanyu slapped his face.

That's what you say, big brother!

It is undeniable that all the marketing that Li Fanyu has done so far has been done for the upcoming models.

This kind of style is pragmatic at best. If you say worse, the pattern is too small.

And in the eyes of Mason, who has been in the US automotive industry for many years, this is simply intolerable.

If nothing else, let's take Toyota as an example.

Toyota invests nearly $300 million annually in brand marketing in the North American market. The largest investment was in 2002, with an investment of nearly $200 million to sponsor the Houston Sports Authority, which completed the construction of the Toyota Center, the most luxurious stadium in the United States at that time!

Oh, and that's the home of the NBA team, the Houston Rockets.

And other advertisements such as film and television, entertainment, sports, and technology are countless.

These things seem to be a lot of money, but they play a huge role in establishing the image of the brand in the minds of consumers.

This can be seen from Toyota's return on investment.

And even Mason's old club, Lotus, a sports car brand that has changed hands many times, once had its own F1 team in order to establish its brand image.

You know, raising an F1 team isn't cheap.

R&D, race car production, engine budgets, driver salaries, car tests, race expenses, travel accommodation, etc., all rolled together, and it was impossible to get 200 million dollars a year.

That's it, it has to be the standard of second- and third-rate teams.

And what about the right faith?

From the establishment of the company to the present, if the advertising investment before and after the launch of all its models is counted into the brand operation, it is absolutely not 50 million US dollars.

The batch of A8 sent to the Ministry of Foreign Affairs can be regarded as Li Fanyu's biggest stroke.

However, it is the biggest stroke, 50 A8 in terms of cost, which is only more than 50 million yuan.

Through these comparisons, Mason said that Li Fanyu is low-key, which is really not wrong.