"For example, Google's search engine and Amazon's e-commerce platform, when they started, were also like real estate companies, developing a single value chain. However, because of the unique advantages of Internet platforms, they can accumulate their own user base user base in a short period of time and in the way of radiating users in multiple regions.

When the user base becomes larger and larger, we can do cross-border industrial innovation and even the sharing economy on this basis. That's why Amazon Cloud Platform, cluster subscriptions for e-commerce products, and Google's Pixel smartphones, among others, are able to leverage their existing user base to drive the success of their products and services. ”

Catering to the sparkling eyes of Shang Gu Nian, Qin Lang listened to her explanation very carefully.

It was as if he saw another self, the woman in front of him, and suddenly his heart was so excited.

"Although we are limited by the land area of the project, we cannot radiate the audience to the whole country, but if we can expand the group of services, it is no longer a small number of high-consumption people, but can be enjoyed by all users.

Then the value that this part of the mass consumers can bring to Qingtian in the future is not only the immediate know, but also the long-term unknown. ”

In just a few minutes, a piece of open space in front of Gu Nian's feet had already been drawn by her while talking, and it was tossed into a huge design drawing.

There seemed to be sunshine in his eyes, his spirit was flying, Gu Nian said the truth, and Qin Lang also listened to it pleasantly.

If you really arrange the right position, you will be able to let yourself fly more.

Qin Lang suddenly felt curious.

When Gu Nian was a headhunter and digger before, was he also like now, serious and charming.

In order to use a unique way of doing things to make the company stand out from the competition, Michael Porter, a strategic management scientist at Harvard Business School, once proposed three competitive strategies that are effective for enterprises in his book "Competitive Strategy":

"Cost Leadership" (no frills) strategy to achieve high profit margins through market share and other advantages.

"Differentiation" (creating uniquely desirable products and services).

and "Focus" (offering a specialized service in a niche market) for a specific user group and product line. ”

Maybe he was tired of squatting on the ground, speaking of which, Gu Nian simply supported the ground with his hands, stretched his long legs, and prepared to sit directly on the ground:

"What we want to do differently is to combine our own characteristics and advantages to develop an industrial value chain that no one can replace.

I have seen the location of the South District project, because there is a lot of public infrastructure involved in the surrounding area, and it is a piece of land that the government attaches great importance to.

If it can be developed into a small experiential CBD project, it will drive the development of surrounding communities, school districts, and residential areas.

And encourage the settled businesses to unite the surrounding communities, schools, and welfare institutions to do charity and environmental protection interactions.

Provide a platform to facilitate offline communication between schools and business people, etc......

I believe that it will not only increase social value and environmental benefits, but also have a good impact on the establishment of a new corporate image of Qingtian. ”

I don't know when Gu Nian's little head figured out so many things.

Seeing Gu Nian sitting on the ground arrogantly, Qin Lang just took off his coat quietly and paved Gu Nian on the hard dirt road.

With the meeting of eyes, you can understand what the other party means.

I couldn't bear to interrupt Gu Nian's wonderful explanation.

After being relieved that Gu Nian would not catch a cold, Qin Lang was quiet, staring at her with eyes on the side.

"In addition, in the important floor area, it can be equipped with some artificial intelligence equipment designed and developed by Qingtian, such as intelligent voice furniture system, security system, and even set up a product experience area, so that more people can get a VIP-style high-quality life experience at a civilian price, and help the public understand more about our smart home products." ”

"In this way, it is no longer the niche market (the market that is refined and refined to niche consumers), but the products and services that combine lo cost (low price) and differentiation (differentiation) strategy to create competitiveness for our projects!"

Attentively explaining his design concept, Gu Nian did not pay attention to it, Qin Lang looked at her behind her gaze, what kind of deep meaning was there.

Slowly turning his face to look at Qin Lang, the brilliance in Gu Nian's eyes suddenly became bright: "And, as Peter Thiel also mentioned in his "Zero to One", the point of view of the most viable product is to use this project as a "pilot". If this idea can be successful in the southern district project, other projects in the future can also follow the model of "transformation of new real estate and cross-border pan-real estate". It's just ......"

Speaking of this, Gu Nian suddenly smiled a little hesitantly: "I'm just a fanciful idea, maybe from the perspective of cost and benefit, this is not a way to get quick money." Moreover, to build such a fully functional and technically supporting experience center, the upfront cost investment is also relatively large. I don't think the planning department will approve my idea......"

The Internet will drive the transformation and cross-border development of traditional real estate development, so as to assist the government in the construction of urban ecosystems and enhance the added value of real estate projects.

Such a concept has also been boldly proposed to the audience at many real estate summits, like Gu Nianyimao.

If it weren't for Gu Nian's description, she found that the idea bank that inspired her thinking was different from herself.

Qin Lang almost narcissistically thought that Gu Nian was serious and had studied his ideas before he put forward such a point of view that coincided with him.

So when Gu Nian expressed doubts about his idea, and even felt that it was not feasible, Qin Lang just turned his head to look at her, and said with a firm look in his eyes: "How can it be? This is a very good idea." ”

Then he smiled and encouraged Gu Nian: "Actually, you can write a plan book and show it to your colleagues and directors." Originally, the design and planning of the Southern District project was in need of a new plan from the Planning Department. It's all done publicly, and there are no limits to ideas. And whether it is feasible or not, it is not that you can doubt it and it will work, but also wait for the plan to be done, the department will be reviewed, and there will be professionals who have the final say. ”

After being relieved by Qin Lang like this, Gu Nian's heart suddenly became a lot more steady.

After all, the so-called professionals are nothing more than a jury headed by him and Qiu Yichen, plus the heads of several departments.

knows too well what Qin Lang means in and out of his words, it is not that with his support and courage, she can do whatever she wants.

Instead, use a more just wall to build confidence and confidence for her.

Instead of ruthlessly belittleing himself, Gu Nian also took a deep breath of relief in the direction of the wind.