【361】What do you want us to do?(Happy Weekend)
Staying in place, he didn't even have time to say hello, but at this moment, the figure of Qin Lang in his eyes was getting closer and closer.
couldn't help but feel his heart beat faster, Gu Nian just wanted to say something, but he heard the person opposite smile and said: "I'll be tired and out of breath next upstairs, and you'll be panting later." ”
After saying that, he gave Gu Nian a "let's go" look, raised his legs, and walked towards Lin ** outside the community.
also took the spring water of their eyes, and was sent back to the previous season by Qin Lang with a word.
Stepping on the ground, the shadow of Qin Lang beside him fell obliquely, Gu Nian thought for a long time before finally speaking: "The project book of the Southern District, two days ago, our planning department has received it, about the use of that land, I am thinking about ......"
I had been sorting out the ideas I had been thinking about in the past few days, but I didn't notice Qin Lang's footsteps, and he had quietly stopped.
It wasn't until the head full of creativity hit a wall of flesh that Gu Nian's nose was sour, and he heard a low and soft voice, from the top of his head, with temperature, falling down: "What are you thinking?"
It was really pushed down by Qin Lang's strong muscles, and most of his thoughts about what he was thinking about were damaged by the pain.
Looking up to meet his suddenly serious gaze, he was stunned.
The sound in my ears is as good as the sound of heaven, stirring the sunlight a little, and it makes people feel a flutter of lightness.
"I'm thinking about ......" inexplicably recalled that Zhou Xi had teased her and Qin Lang in the morning, don't be in a hurry to make buns, what kind of physique do you strengthen.
His face turned red, and Gu Nian subconsciously said, "We ......"
"We?" The familiar crisp aroma instantly surrounded Gu Nian, and Qin Lang's footsteps took a step closer to her, "What do you want us?"
Before she could finish speaking, Qin Lang reluctantly sent a follow-up question.
was simply forced by Qin Lang to have no way out, Gu Nian simply boldly met his gaze of jumping and searching, staring intently.
After a brief moment of speechlessness, she deftly diverted the subject and said, "Miss us...... Optimus, Optimus can actually change the old routine of real estate development in the past, and take a new route that goes the opposite way!"
Dizzy......
Looking back and turning around, Qin Lang held a mouthful of old blood in his heart, and he almost didn't take his back on his breath.
The corners of his eyes twitched silently twice, and he glanced at Gu Nian convincingly.
Continuing to press his steps, walking beside Gu Nian, he tried to suppress the black line in his heart, and pretended to be calm: "Well, go on." ”
Thanks to the accumulation of the previous director who asked her to write reports, Gu Nian has a more, deeper and more comprehensive understanding of the development style, investment model, operation status and development strategy of Qingtian Real Estate in the past few decades.
Seeing that Qin Lang was interested in her words, Gu Nian simply quickened her pace, walking side by side with Qin Lang, she said with great interest:
"Well, I found that, like many traditional real estate developers, we seem to be following the old path of single land appreciation and value chain. Moreover, the real estate projects are mostly concentrated in high-end clubs, residences, and business districts...... And so on, not only the radiation range is scattered, but also the consumer group is relatively single. The most important thing is the lack of one, ecological integration. ”
In the Internet era, those who win users win the world.
The era of high growth, high profits, and heavy assets in the real estate industry is over.
In the future, we will enter an era of demand-based development.
Using the concept of "Internet +", it has transformed from traditional real estate development to operation services, and embarked on a road of asset-light.
Pay attention to both quality and cost-effectiveness.
And boldly try to cross-border integration with finance, medical care, education, health, business incubation and other sectors.
Multi-pronged and linkage development.
To provide more optimized supporting services and a wider user experience for surrounding users.
The development potential of real estate enterprises in the context of the new normal can be more reflected.
Gu Nian's concerns about Qingtian's historical development strategy undoubtedly coincide with the views he put forward at the Dongcheng Real Estate Summit.
Although there was no expression on his face, the smile in Qin Lang's eyes unconsciously deepened.
"I remember when I was in school, my professor told me that strategy is a process of getting things done in a way that is different from others. ”
Seeing that Qin Lang did not interrupt her speech, but leaned forward, listening quite intently, Gu Nian seemed to think of something again, ran to a clean open space on the side of the road quickly, squatted down, picked up a branch casually, and beckoned to Qin Lang:
"You are the head of the group, you know best, for us Qingtian, in addition to real estate, what do we have that others don't?"
When it came to the state, Gu Nian didn't pay attention, and he didn't pay attention, so he shouted a "black talk" to Qin Lang.
Listening to the title of "head of the regiment", Qin Lang, who was standing next to Gu Nian, naturally slipped out of Gu Nian's mouth, his figure shook slightly, and he coughed lightly before raising his tail note and replied: "Technology?"
"Hmm. Agreeing with Qin Lang's cooperation with her, Gu Nian nodded slightly and continued: "The control of new technology is the difference between us and other real estate companies. So, how can we apply this advantage to the design and development of this Southern District project? It depends on who our target audience is. ”
As she spoke, Gu Nian drew a big circle on the ground with the branch that she had been using as a whip just now.
"On the other hand, in the past few decades, the projects that have done well have always been in some high-end fields. Although this strategy of providing high-end consumption for special consumer groups is good, it will not expand to a larger consumer group in the long run. After all, according to the 28 principle of Murphy's Law, in this world, capital is still in the hands of a small 20% of the people. ”
Looking back at the low eyebrows, Gu Nian nested a small circle in the big circle he had just drawn. Then, one stroke at a time, the part around the small circle is patiently drawn with the black line segments.
"So the question is, the remaining 80% of the people are not important to us Qingtian?"
"Since smart products are not popular, the real consumer groups and beneficiary groups are just a niche. In order to achieve high-speed development of goods and services, it is necessary to achieve scale and develop economies of scale. And to achieve the scale and economy of the product......"
Dotted the part of the circle that had just been blacked out by her with a branch: "The remaining 80% of the crowd is particularly important." ”
Turning his face sideways to look at Qin Lang, he thought of a pair of apricot eyes like water, delicate and clear.
The sunlight behind her spilled from her hair, and in the twilight and morning light, it was bright and moving, but she was concentrating on speaking, and she didn't realize it.