Chapter 100: The crisis is over, and BBE hits a wall

Xia Yu's speech at the forum set off another wave in the market after being reported by the media.

In addition to the news that Polestar Electronics officially announced its entry into the mid-to-high-end market, there is also the lace material that he publicly "declares war" on a certain company, which is definitely a good thing to attract attention!

Anyway, the Polaris K2 and K1 are selling well in the market, and the news that is slightly linked to Polestar Electronics has attracted much attention, not to mention such a big material?

So reporters rushed out to search for information.

Soon, the news that Polestar Electronics was frantically searching for Philips SAA7750+ chips in the market was spread. This is the core component of Polaris K2, what is wrong? Is K2 going to be out of stock?

When encountering this kind of topic, the reporters broke the news unexpectedly, but they didn't expect to find experts to "analyze", which soon set off a wave of K2 public opinion in the market again.

Everyone was afraid that K2 would be out of stock, so they poured into retail stores around the country to buy it, which once again led to a wave of sales increase!

Fortunately, Li De's matter was strictly guarded and not exposed by the media, which also made Liu Mingsheng and others breathe a sigh of relief.

Xia Yu told them not to relax in the future, and at the same time communicated with Philips again about the transfer of goods from other parts of the Asia-Pacific region. I didn't expect to really get the good news!

Because the main business of Philips lighting and other industries in China is currently growing slowly, the headquarters was quite pleasantly surprised after receiving the report of the chip division, and there is indeed a backlog of inventory in the South Korean and Japanese markets, Singapore, Malaysia and other places, and a large number of orders were directly ordered to be airlifted to China.

The first batch of 12,000 chips will arrive in two days.

This is half the time at least one week originally thought!

Polestar Electronics, as the most important customer, directly ordered 70% of the first chips. The rest of the emergency was given to the agents around the country who were completely swept away.

This also means that relying on Liu Mingsheng and Xia Mingde's 48-hour efforts. Polestar's chip crisis will end early!

Xia Yu felt a lot about this, and thanked Jia Feirong. I made a long phone call with Uncle Xia Mingde again.

There was no contradiction between the uncle and nephew, but after this time, the friendship became more intimate, and Xia Mingde also said again that Polestar Electronics is Xia Yu's company, and he will not directly interfere in the future, but it is absolutely incumbent on him to contribute.

Of course, Xia Yu's meaning is also very simple, Li De's matter Xia Yu will not pursue it for the time being, but the troublemaker behind it will definitely not let it go!

In fact. There is no need for Xia Yu to investigate, when the first batch of Philips supplementary chips is about to arrive in the Chinese market, the price of Philips SAA7750+ has begun to fall instead of rising. The inventory that used to be a bit of a fluke is no longer hidden, and the two teams of Polestar Electronics and Matilda Electronics have become more comfortable in the sweeping companies that are about to be closed in various places!

……

These news reached Gao Wenlong, and the mastermind behind the scenes was very angry.

I didn't expect Philips to move so fast!

Han Xueping saw that the young man in front of him was so gloomy that he sat there in a daze, but said with a smile: "Wenlong, this matter is over, it's not good to force them to be anxious." ”

Gao Wenlong took a sip, gritted his teeth and said, "I'm not reconciled! The MP3 that we had with 7-up also came out to market soon, but Philips couldn't hold it up, and I cǎo!"

Yes, the one who cooperated with Gao Wenlong's Mingsheng Electronics to snipe at Polestar Electronics. It is none other than 7UP Digital, a subsidiary of 7UP Computer, a top-ranked electronic technology group in China! Li Hua, the official vice president of 7UP Digital, who left from the sub-forum venue in a hurry and turned Xia Yu's declaration unchanged to this side!

Li Hua knew that they knew a little bit of a way to lose sight of the light, so they made Polestar's channel director turn back, but then it seemed that something went wrong again. Coupled with the fact that Philips's actions were about to disrupt their deployment, they were a little more panicked.

Or an old friend, Han Xue'an, soothed him, don't lose his mind. The design parameters of the K2 have been obtained, and the time will come as soon as the new MP3 joined forces by the two sides comes out. There are also things to play with.

Facing Gao Wenlong's indignation, Han Xueping shook his head: "Forget it, next time, in addition to being talented in business, the young boss of Polestar is also tender and ruthless in other aspects, and there will be opportunities in the future! ”

Don't look at Gao Wenlong, who often looks brainless and arrogant, but his business sense and decision are not ordinary people, and he quickly made a decision at this time.

He nodded and said, "Okay, wait next time." By the way, Uncle Han, how to deal with that Li De's matter? I didn't expect his gangster son to be quite ruthless to himself, so he ran away by himself!"

"Don't do this kind of thing next time, otherwise it will be very troublesome for the Gao family to come forward!" Han Xueping immediately came down when he heard this, and admonished: "Even if it is this time, they didn't call the police, the family didn't know where to hide, and that kid didn't really cut off his hands, so let's settle the matter." ”

"Hmm. ”

……

Xia Yu didn't know that it was the 7-Up company involved in this sniper battle.

He had heard more or less about this kind of blind competition before he was reborn, and now that it has fallen on his own company, he does not intend to swallow his anger, and he must let them return what he should find.

However, the chip crisis has been solved temporarily, and he has more important things to do in Yanjing at the moment.

Sun Bin of the marketing department has already found the address of BBESound's Huaguo general agent in Yanjing, and he plans to try his luck at the door.

Although I don't know how much authority this general agent has, it is another killer feature related to the mid-to-high-end market, and I have to try it.

Yes, although BBESound in the United States is also a well-known company in the industry, it has too little business in China, and has not officially established an office.

In fact, the first MP3 with BBE sound to enter China was iAudio, a company that competed with iriver and Samsung in South Korea in November 2004.

The domestic company is the FT602 launched by Xinli Electronics in March 2006, and it is said that Xinli has been in contact with BBESound in the United States in early 2005. A cooperation agreement was reached in the middle of the year, after nearly half a year of development. It was launched at the beginning of 2006 and finally developed the first MP3 player with BBE sound in China - FT602.

It may be an exaggeration, but it also shows that BBE sound licensing is not a simple matter.

Xia Yu didn't know any of this. So when he reported the name of Polestar Electronics, asked to meet with the relevant person in charge of the Lingsheng Electronics company, and said that he wanted to talk about the BBE authorization, he was greeted by the extremely surprised eyes of the little girl at the front desk.

This kid is so young, he won't be a troublemaker!

A business director in his early thirties happened to pass by, and when he heard that Xia Yu was from Polestar Electronics, he immediately invited him to the office.

After some politeness, Xia Yu still directly put forward his request, but the director named Hu Xiafei also confessed the truth to him helplessly: no way.

"What. Lingsheng Electronics, as the general agent of BBESound in Huaguo, only has the right to sell, and only for audio equipment?" Xia Yu was really stunned by this result.

"I can't help it, who made us vulnerable! I've heard of the name of Polestar, the first MP3 company in China to introduce SRS, and now it's eyeing BBE again? The idea is good, but the reality is that. ”

"There's no way to do it, can you give me the contact information of the relevant departments of their U.S. headquarters?"

It's man-made, Xia Yucai doesn't want to give up.

I know that if I don't make it clear, the young man in front of me will not give up. Hu Xiafei simply said directly: "Let me tell you this, our BBESound general agent in China can only talk to their sales director in the Asia-Pacific region, and that Yankee is basically only interested in South Korea, Japan and Singapore!"

Hu Xiafei himself was a little depressed. continued: "There were also companies that tried to communicate with us before, but as soon as the other party heard that it was Huaguo Company, they hung up the phone directly, and they never replied to the email. ”

Xia Yu was also completely helpless. Puzzled: "This is not normal, it is not what a qualified sales director should do!"

Hu Xiafei spread his hands and said, "That's true." So you can try it yourself. After saying that, he flipped through a phone number from his notepad and handed it to him.

Xia Yu has not opened international business on his mobile phone now. I can't fight for the time being, but I can't see that this situation is really fake, and I'm a little speechless for a while.

But Hu Xiafei suddenly spoke again: "Brother Xia, in fact, I admire you Polestar, if only you could fight so hard with South Korea's Samsung \iRiver, it would be nice to kill their sharpness." By the way, how about buying a chip that incorporates BBE sound directly? This is not only available in South Korea and Japan, but I also have a familiar British company that also provides this kind of off-the-shelf chip. Philips also has custom models, you can try them. ”

Xia Yu didn't make a decision for a while, but he seriously thanked Hu Xiafei for his kindness, and also changed his business card to contact him later.

Coming out of Lingsheng Electronics Company, Xia Yu was still a little angry. BBESound plays like this,It's already obvious regional discrimination,Although the Huaguo company did play a lot of foreign technology in the past,But you can't just not give a chance at all! No wonder this company guarded such a good sound algorithm and then declined。

……

Xia Yu, who had a sullen face, returned to the hotel and had lunch with Xiao Wenjing, and told her about it, but he didn't expect Xiao Xueba to be quite calm.

"It's very simple, people only recognize Korean and Japanese brands. But speaking of which, this Korean company is also too deceitful, look at this news!" she handed over a newspaper.

It turned out to be a news item from iRiver, and it was for Polestar!

Xia Yu's remarks at yesterday's forum still touched the attention of Lee Jae-hoon, the director general of iRiver Digital China, and he directly said in an interview that SRS sound effects are not just something that can be played with money to buy licenses!

According to the reporter quoted in the article as his point of view, SRS stereo sound effect is a complex technical authorization system, which requires a very professional control system and manufacturing process to really play an effect, and a new MP3 machine recently listed by a Huaguo company has limited strength in design and assembly technology, and can only play a small part of the effect!

This is a bit of a big statement, but Xia Yu knows that iRiver does have self-developed sound processing technology to match the SRS sound effect, and the accumulation of Polestar is a little weaker in this regard.

But this guy was so arrogant that he came out so quickly, wasn't he forced by Polestar to be anxious?

He didn't pay much attention to this matter, put the newspaper aside and asked Xiao Wenjing: "Forget it, leave him alone, Yang Chunsheng has recruited people again on the sound effect, and he is stepping up research and development, I believe there will be results soon." By the way, I asked you to contact the venture capital circle here in Yanjing, have you made any progress?"

"Of course, this girl can't take it by herself!" Xiao Wenjing handed Xia Yu a small notebook, "Well, it's all on it, there will be a party and a small roadshow in the venture capital circle tomorrow." ”

Xia Yu's eyes lit up: "Okay!" (to be continued......)

PS: PS: I got up in the morning and wrote a chapter, and I sent it out immediately. I'm going out soon, and I'll try to come back in the evening and catch up again, there should be a second chapter. The previous thing was a little depressing, but I wasn't disheartened, and there were a lot of brothers who supported me, so I won't let you down!

Note 1: BBESound's domestic office was only established in 2012, and until then it has been in charge of the general agent. Check the data shows that in 2006~2008 it was Guangzhou Lifeng, 08 years changed to Shanghai Central America and Asia, and 09 years changed to Shanghai Guangyuan, but in 2004 it was not possible to verify it for the time being, and here with the plot temporarily choose the capital's Lingsheng Electronics.