Chapter 60 The plan is blocked

The 11th holiday has been adjusted to seven days, which is a new regulation of the State Council since 2000.

In just four years, many businesses have turned it into a consumption Golden Week, keeping pace with the tourism industry.

In the Shanghai market, in an electronic store in the downtown area, several clerks arrived at the store early to start decorating, striving to welcome the first day of the Golden Week with the best appearance.

This is a comprehensive store of digital products, computer accessories, game consoles, and music players are the three main forces.

As the new favorite of the current market, MP3 also occupies a prominent position.

Yang Shuo stood at the door of the store, watching the gradually increasing flow of people, but he was thinking about something else.

As one of the first stores to join Polestar's e-retail system, he focused on Polaris K1 in all four of his stores in Shanghai. A few hype waves a few days ago have really brought a lot of popularity to Dianli. But as various MP3 manufacturers have launched new products one after another, the price has hit a new low, and the sales of Polaris K1 have dropped instantly.

He has a lot of contacts and channels, and he has got two small brands that are not well-known but the level is okay, the key is that the price of three or four hundred yuan is low enough to support the sales of MP3.

Two days ago, the new marketing director of Polestar Electronics personally called him and said that Polestar Electronics had given 80,000 yuan, hoping that he could come up with some money to promote it together.

In addition, despite the delay and delay, the new retail cooperation plan was officially transmitted, and the advance payment was unexpectedly increased to 40%.

In fact, these are nothing to Yang Shuo, after all, Polaris K1 is still a good machine, and it is normal to make an advance payment of forty percent. And even if the entire MP3 market is in chaos, K1 is not firmly in the top three best-selling models?

He's thinking about joining Polestar's Diamond Partner.

It can be seen that Polestar's technology and production strength can only be regarded as average, and their strongest thing is market insight and execution, but the shape of the market is changing rapidly, and the so-called foresight is more often a gamble.

So, is the eagle-like Polestar electronics worth plugging?

An employee came over to ask about things, interrupting Yangshuo's train of thought: "Mr. Yang, how to load the MP3 shelves?"

This store in Lujiazui is his largest one, with an area of more than 200 square meters, MP3 has a total of three rows of display cabinets, usually the two colors of Polaris K1 occupy a row of eight positions, but during this big promotion, the other two families have more work, or they may not let go.

"Still, put a separate cabinet. ”

He didn't say the specific machine, but the clerk knew what was going on, so he answered the call and hurried to work.

Yang Shuo thought of the confident teenager in his mind, remembered the scene of Polestar Electronics' two Jedi counterattacks, and silently said in his heart: "Forget it, I'll bet again!"

"Shanghai Xinshi Electronics is going to sign a diamond contract! Mr. Luo, you come to tell him?"

Polestar Electronics, basically the marketing department will not be idle during this long holiday, either going around or staring at the company. Suddenly, a voice came out, it was Sun Bin's cheers.

Luo Dong was also here, and said happily: "Okay, this one is the largest, and the sales volume is also among the top three, and it really has the courage! I'll come over right away!"

But Luo Dong seemed to be happy too soon. Not everyone has Yang Shuo's financial resources and courage.

It didn't take long for new feedback to come up, and Luo Dong and a group of marketing employees were dumbfounded. Although most merchants accept a 40% advance payment, which is lower than the industry standard, the renewal of A-level cooperation plans is less than half, and the diamond level is the only one now.

Retailers in Yanjing and Pengcheng are not very active in cooperation, and Rongcheng, Har City and other places have rejected the new plan and only picked up a small amount of goods in full.

No way, in just one month, the gameplay of the MP3 market has changed greatly!

Although the entire 100 cities and 100 stores promotion plan is in full swing, Polaris K1 is already extremely cost-effective and more attractive after dropping 50 yuan, but it still does not have much advantage in the current market.

Not to mention the concentration of brands, channels and publicity firepower of large companies, those small companies that have emerged have learned the gameplay of Polestar Electronics, and the ultra-low prepayment and low-price strategies have all been played, and many businesses have been fooled into joining this big melee without gunpowder.

Therefore, even though the two online marketing companies are still working hard in major forums, even if hundreds of thousands of advertising dollars are thrown out in an instant, Polestar's promotional offensive still does not make much splash in this war.

By ten o'clock in the evening, sales statistics from all over the country were reported.

1288 units!

After the price reduction, the Polaris K1, which is only priced at 549, still sold less than 1,300 units with the support of good reputation in the early stage!

The price reduction promotion actually hit a new low, a figure that frustrated many Polestar employees who are used to creating miracles.

The media is certainly watching the big fight.

Especially when the public relations costs of various companies have skyrocketed, Polestar Electronics, which was in the limelight a while ago, has naturally become the target of public criticism. Not to mention the "quality door", it was also exposed to the use of various "real users", one word, poor!

This abnormal argument has been constantly pushed up, and the two network marketing companies are basically desperately fighting each other, and they can only simply maintain the situation.

If it goes on like this, not to mention the 10,000 units of the military order, I am afraid that it will be difficult to even 8,000.

Until more than 11 o'clock in the evening, the marketing department and Liu Mingsheng were still in a meeting and making a response plan.

However, Xia Yu didn't have the heart to stay up with them at all, Liu Mingsheng called, and he just said, "Don't worry, make the reputation to the extreme, nothing else matters." ”

In Xia Yu's view, the momentum of Polaris K1 has passed, and it does mean that it is the best again. At the moment, let Luo Dong and them operate well, staying active and word-of-mouth is the most important thing.

This eleven, he only has three days off, and the itinerary is full.

Fortunately, my parents, my mother and my little sister went to my aunt's house together.

Xia Yu's grandmother is still alive, and her body is even tough, and she has been living in her aunt's house, which is to be lively in the past, after all, it will be the Mid-Autumn Festival in two days.

Although my aunt works in the city center, her home is in Conghua, which is a prefecture-level city under the jurisdiction of Yangcheng, which is about an hour's drive away. Xia Yu said a lot of things, so that his mother agreed to find a way to go over on the second night.

promised Xiao Wenjing to come to the door, not that Xia Yu had nothing to do with him, but that he really regarded Xiao Wenjing as a friend.

Even if he didn't know about her wealthy family that night, he would have helped with it.

Because Xia Yu found that he still only had such a spiritual friend. Although this girl is usually very aggressive and detached, what kind of style from a famous American school is the one she is most familiar with, and she also has the most common language.

Some people may think that pretending, but he knows that this is the most real. It's not that he can't "perform" to be well-behaved, but he is unwilling, disdainful, and unnecessary.

Xia Yu is so cautious and rational, didn't he do a lot of crazy things at Stanford back then?

As for Zhang Tianhe and Lu Haiyang around them now, there is no emotional estrangement, but there is a distance in their hearts.

It's been ten years, and it's really not going to be able to adjust it for a while.

Xia Yu is not such a hypocritical person, and he has to dress like a silk style when he goes to a wealthy family to worship his birthday. Before the rebirth, I participated in a lot of business occasions, and the basic façade was still needed, so I naturally had to clean it up this time.

At two o'clock in the afternoon, the hot weather was still quite uncomfortable, but it was much better to enter the mall.

Yangcheng Friendship Shopping Mall is a business card level of this city, it is a veteran state-owned high-end shopping mall, and the service quality is not bad after the restructuring elite in the early years, and it is also one of the most popular shopping paradises at this time.

Xiao Wenjing walked quickly in front of her, swept through the stores from time to time, and stopped when she found a new style she liked.

said that it was for Xia Yu to buy a line, and it was better to accompany her to go shopping at this time.

But Xiao Wenjing just looked.

The madness in Yanjing a few days ago almost emptied her pocket, and even her sister-in-law's relief was almost spent, so she could only take private work in private.

Xiao Wenjing's eyes rolled, and he stood aside and said with a smile to Xia Yu, who had just followed: "Xia Yu, do you see that this new bag is beautiful!"

Xia Yu glanced at it casually, it was a dark red sheepskin bag from Bao Tijia, he didn't look at the price tag, and said lightly: "I can't afford more than 10,000 yuan!"

"Hey, I didn't let you buy it! Besides, is this girl a random person who accepts people's bags?"

Women's pursuit of shoes and bags is probably more than clothes, especially Xiao Wenjing, who has been used to seeing good things since childhood, is even more fanatical.

Xia Yu remembered that this girl had at least ten new bags in the company, and the lowest was a few thousand yuan.

Polestar offered her a salary of 8,000, presumably her previous job would not be much higher, after all, she had only graduated for a year. Except for the family, all this money should be earned by private work? This is not saturated with work......

Thinking about it like this, Xia Yu said directly: "Oh, then let's go upstairs and go to the men's clothing area, okay, my eldest lady!"

"No, it's still early, what's the hurry? Is there a date in the evening! By the way, good boss, can you give me an advance on my salary, or lend me some money or something......

"Don't, I didn't bring so much money", Xia Yu really made an appointment with Liang Qian to watch a movie at night, but there was no way that time was so tight, and said, "Let's do business first, okay?"

"Okay, don't rush, let me see if you don't buy it!"

Of course, the clerk here doesn't have that bloody plot of looking down on people and being slapped in the face, in fact, the probability of this kind of thing in a high-end shopping mall is not much worse than going out to see 10,000 yuan.

In the end, Xia Yu dragged her to the third floor, and Xiao Wenjing pouted all the way, looking a little lover coquettish.

Of course, if Xia Yu's age doubles again, it will be more like a point.

There are also a lot of people in the men's wear area, after all, it is the National Day Golden Week, and many high-end brands also have some promotional activities.

Xia Yu also has his favorite brands, which are basically younger, such as Zegna, which highlights the quality of life, and Canali, which is the "most cost-effective", both of which have ordinary models in their early 10,000s.

Xiao Wenjing knew Xia Yu's family background very well, and she had never seen him wear any luxury-level men's clothing, but when she saw him communicating with the shopping guide in several stores and communicating with the shopping guide with ease, and directly explaining his requirements clearly, her eyes lit up.

This kid seems to have a lot of secrets......

PS: I'm sending out another chapter today, Khan, but the section on campus is really ready to be revised. Well,Thank you for the three evaluation votes and reward support of the students of "Gray Melting Point ぃ眞o",Update votes are replaced by evaluation votes,It's definitely my favorite!Continue to ask for everyone's support to recommend、Click,There are books on the list in front.,21 on the new book list.,Go further!