"Gray melting point ぃ眞o" children's shoes, you're so ruthless.,1.2W's four update tickets.,Hey, I really can't come to it.。 It's not full-time, and the hand speed is slow, and the manuscript is used up, I hope you understand! Thank you again for your strong recommendation votes, now ranked 26th, the best result last week, please go further!

————

A fight was inexplicable, Zhang Tianhe didn't know what was going on at all, could it be that Fan Pingsheng was really the legendary flower messenger?

Xia Yu probably understood, but it was not easy to tell Zhang Tianhe.

There was no follow-up, and it was Qi Fei who heard the news again, saying that it was a misunderstanding, which made both sides die down.

By the end of school in the evening, Xia Yu still felt that his arm was rising and painful, and it was a little swollen.

But since it's okay, Xia Yu is no longer worried, he now vaguely knows Qi Fei's northern background. Compared with those who can suppress Liang Qian's family, they are not officials in the province, basically there is only one big man surnamed Qi left in Yangcheng.

However, probably the enmity with Duan Feng has also been formed?

Xu Xiao still walked with him, and when he left the classroom, he asked him with concern: "What's the matter? Just the teacher did it? Fortunately, the school didn't know, or a demerit punishment would be indispensable for you!"

Xia Yu pushed the cart with one hand, his injured arm hanging to the side and said, "It's okay, a misunderstanding has passed." Then he asked her, "It's eleven next week, how is it arranged?"

Xu Xiao pouted: "It's just three days off, where else can I go." By the way, I'm ready to write my new script, and I'll show you back?"

"Okay, what type?"

"Horror films".

"Forget it, I still won't watch it, my little heart can't stand it!"

"No, I left you a male number two, although there are not many scenes, but the whole film is cut out for ten minutes!"

"When are you going to shoot it?"

"It's still early!"

Xu Xiao also invited Xia Yu to take the time to come to the house as a guest, but Xia Yu was in a hurry to push him away.

Eleven, it's a holiday to relax, but there are several tough battles to be fought on my side.

In addition to Xiao Wenjing's, the bidding for the land plan of the headquarters of Science City must be paid before the 7th, so a detailed plan must be come up. In addition, Polestar now needs a new momentum to pull it in.

For the consumption Golden Week, the first formal marketing plan after the marketing director Luo Dong took office was also clear, and he planned to unite dealers around the country to carry out a big promotion of 100 cities and 100 stores.

Now there are more and more low-priced MP3s on the market, stimulated by Polestar, and the most ruthless ones are even within 300, at least three months earlier than the previous one. Of course, it is also the lowest equipped small factory machine, but it is still enough to impact the market.

The biggest impact on Polaris K1 is still the low-priced model of the big factory.

For example, Onda's Xuanyin vx505 and Meizu's ME, because of the new Polestar electronic stimulus machine, the price was directly set at 899 yuan after the launch, and the appearance and function are far more than the Polaris K1 with a public model, plus the overwhelming publicity, the market response is very good.

Patriot and Lenovo also gave full play to the advantages of large manufacturers, and soon launched low-priced models of six or seven hundred, and also divided a lot of markets.

The most ruthless is Chaohua Digital.

The new MP3 "Divine Comedy-VII" launched two days ago has been directly opened to 299 yuan! Although it is 128MB of memory, the function is also okay, and the key is that it is cheaper than many miscellaneous products! This time it has attracted countless eyeballs.

In addition, Luo Dong himself also ran a few places, and also found Polaris K1 counterfeits, the appearance is basically the same, and the trademark is also imitated very similarly, but the chip is poorly used, but the price is also cheap, as long as 499, it sells very hot.

No way, who let K1 use a male model, it's really not difficult to imitate!

Under these successive impacts, although Polaris K1 also has a lot of loyal fans, the new sales are only more than 1,000 per day, and some smaller cities have single-digit shipments in a single day.

With the old and new Polestar factories running at full speed, there are now nearly 10,000 units of Polaris K1 in stock. Moreover, after the new factory has installed a semi-automatic placement machine and a series of new processing and testing equipment, the efficiency and process have been improved a lot.

At present, Polaris K1 has also lost the absolute competitiveness of products at the same price, and only maintains the first place in single products by a slight advantage.

This is also the reason why Luo Dong applied for this eleventh promotion.

In the evening, Xia Yu returned home and began to look at the plan carefully. Now he basically spends at least an hour a night dealing with the company's affairs, even if he just looks at it at the end and doesn't give advice, he has to maintain a basic understanding.

Business is not his forte, and it is not enough to maintain enough acumen to rely on the extra ten years of vision.

In fact, there are only 94 cities where Polestar Electronics has rolled out, but it is basically enough to promote 100 stores. The main point in the plan is the price reduction promotion, that is, the price is only 549 yuan during the eleventh day, and the price difference of 50 yuan is completely paid by Polestar Electronics.

No way, when there is not enough brand appeal and product scarcity, price reduction promotion is the most effective marketing means.

Huaguo's technology and digital products have been repeating this routine, just like the home appliance market back then.

Probably only in the era of the rise of Xiaomi in the future market, can it be regarded as a special case?

In addition to this price reduction measure, Luo Dong also officially completed the new retail cooperation program management system - from the original A, B, C three levels on the basis of a diamond level, the deposit is directly 1 million, promising to give Polestar Electronics all the source of goods, the maximum discount after sales.

On the other hand, the original 20% advance collection will also be officially increased to 40%, which is not high in the industry.

These two simple moves alone can more than double Polestar's cash flow and increase its resilience even more.

Of course, the focus of the whole package is on the advocacy part.

Xia Yu took a closer look, and when he saw that the time was only past nine o'clock, he called Luo Dong.

Now the senior officials of Polestar Electronics are probably used to Xia Yu's work rhythm, that is, calling at night to ask about work. It's definitely annoying, but no one says anything, who makes people the boss?

Besides, if you call, it must be a problem with the work email of the day, and a 17-year-old high school student can really point you out and give advice, you are not convinced?

Luo Dong is also single, so he can't talk about bothering, he is still thinking about whether to take the initiative to call Xia Yu, after all, this is his ** show at Polestar Electronics. When he received the call, he hurriedly said, "Mr. Xia, how is the plan?"

"The whole is okay, let's increase the marketing here, according to 1 million, it is still mainly online. In addition, the part you proposed to cooperate with retailers around the world is good, and there is not much to write here, so let's talk about it in detail?"

Nowadays, the MP3 market is a big battle, Samsung, iRiver and a demonic Apple and other international brands are still basically sitting in the high-end market, and the terminal is also a few of them plus domestic patriots, Lenovo and other large companies, and the low-end market is the most chaotic profit grinder, and those who can't survive abound.

In this case, in order to complete the market reshuffle, each company with ambition is naturally to smash advertising more vigorously to occupy the market, so basically the marketing expenses of each company have increased a lot.

Polestar also has money on its books now, and at least it can't be weak in advertising.

Luo Dong likes Xia Yu's previous two marketing methods, and the idea of relying on online advertising and topic guidance is not particularly mature in the market, and everyone is exploring, and the tutorials of schools and business schools have not followed up.

So this time, his plan is also based on this, but he still adds 30% of the Metropolis Daily advertisement. Another highlight is the necklace and the retailer to do the local promotion.

He thought for a while and said to Xia Yu: "This part of the budget is about 500,000 yuan, and each of the 10 key cities will be 50,000 yuan, and then these 10 retailers will also take out tens of thousands of dollars according to the situation and advertise in local metropolitan newspapers and radio stores." In addition, everyone in the marketing department went out to stare at it and fed back the information......"

Xia Yu interrupted him: "A city is less than 100,000 yuan, I'm afraid the effect is average." And you send all the people in the marketing department out to keep an eye on this, what about the regular work?"

Although the marketing department of Polestar Electronics has now expanded to 12 people, it is certainly not enough to see if this is done.

Luo Dong was slightly stunned, came back to his senses and said, "What does Mr. Xia mean?"

Xia Yu heard that he was a little dissatisfied, and he could understand it, after all, it was the first time he had made a big deal since taking office.

He said calmly: "Mr. Luo, it's not that Polestar can't support this budget, but have you thought about it, at present, Polestar has only one product, and the market competition is so fierce, what will be the effect of large-scale advertising?

"What does Mr. Xia mean, a little more concentrated firepower? Yes, these four cities account for more than 30% of our sales share, and each has more than one store, which is really worth doing! Just put the 300,000 yuan budget of our Metropolis Daily in these four cities, and the effect is more prominent. "Luo Dong knows him better than him, and of course the truth is clear at all.

"Yes, you wrote the specific operation plan very well, just follow this. I'll set a goal for you, just 10,000 units, this eleventh big promotion sales exceeded 10,000 in seven days, I will celebrate the entire marketing department!"

Although the Polaris K1 once had a super peak of daily sales close to 2500, it was a blank period in the market, and now it is about 1000 per day.

Now there are more players in the terminal market below 1,000 yuan, and the marketing efforts of other manufacturers during the National Day are certainly not weak, and the goal of 10,000 units in seven days is just right.

"Okay!"

After getting Xia Yu's final instructions, Luo Dong quickly made adjustments, and finally set a total budget of 1.5 million, covering 94 cities across the country, and focusing on four first-tier cities to promote the eleventh promotion plan.

Among them, the 700,000 yuan in the online part is still 300,000 yuan in Silicon Valley Power and Zhongguancun Online, and the relationship is currently well maintained; the other 400,000 yuan is given to two network marketing companies, and the person in contact with them has also been transferred from vice president Liu Mingsheng to the marketing department.

In this way, Liu Mingsheng has less things to be directly responsible for, and more energy is focused on overall planning.

Xia Yu actually didn't pay much attention to this big promotion.

In his plan, Polaris K1 is a market, a signboard, and a popular starter, but limited by the technical production conditions at that time, it is really difficult to compare with large manufacturers, but fortunately, the pursuit of extreme sound quality and perfect after-sales have captured a large number of fans.

This is the most valuable asset, and it is also the guarantee of Polestar's follow-up products.

The development of K2 is on track, and it is time to speed up.

Today, the young Polestar is a strong soldier. Li De, Xiao Wenjing, Wang Xueqin in the early days, plus Song Xiaogang, Zhang Kui, Li Dongsheng, Luo Dong and Zheng Wei in the later period, especially Yang Chunsheng's Beacon joining, has a lot of confidence, and the ability to fight tough battles has also improved a lot.

He has been thinking about it recently, when will the official website and official forum be opened? In his impression, Meizu was the first to play this way and has been doing it well, and the founder Huang Zhang's JW super size has attracted a lot of brainless fans.

How can you do it yourself?