Chapter 113: Be More Fierce!(30 Monthly Pass Plus Update)

Seeing that the public relations company had suppressed the momentum, and after staring at it for a while, he didn't find a decent counterattack, Xu Guanglin's hanging heart finally let go.

But today you still have to keep an eye on the point, don't have any more accidents.

Moyin Y1 is also very important to 7-up digital,Whether you can rely on this to lay down a piece of the market in one fell swoop is still second,The key is to make a good start soon after the head office is listed,It's too important to improve your position in the company。

Tomorrow, the magic sound Y1 will be officially launched for sale, and the distribution in major cities has been completed, and the advertisements that have been hidden for a while have begun to be fully played. However, because the channel is strong and the new machine is on the market, their advertising is mainly concentrated in various places, playing localized marketing.

This model Polestar can't learn if it wants to, and only established companies with their own channels have the confidence.

Of course, the TV commercials of the Polaris K2 worked so well that they were the ones who were red-eyed.

Polestar Electronics is now running at high speed, and the morale of the company, from executives to ordinary employees, is quite high.

"Hey, have you heard, the marketing department said that K2's sales have exceeded 50 million, and it's just been more than 20 days!"

"I've heard about it a long time ago, hasn't Xiao Zhang of the marketing department been preaching, humming as if it's all their achievements!"

"By the way, how much did Mr. Xia say at that time, he would give out bonuses again?"

"It seems to be 80 million? I can't remember clearly, anyway, it won't take long according to the momentum, and it is estimated that there will be before the year-end bonus is won at the end of the year!"

Polestar's office is now very close, and although the discussion of the two girls in the administration department has been silenced, it is still heard by Liu Mingsheng, who is passing by.

It's 100 million sales!

He is also happy in his heart, K2The sales ratio of the three capacity models can be calculated according to 800 yuan each, and the sales of 100 million are 120,000 units.

According to the current shipment of more than 70,000 units and the daily sales of more than 4,000 units, it is only a matter of ten days.

What a dream!

At the beginning, Xia Yu said that he had set an advance of 300,000 and all 500,000 headphones for K2, and almost everyone thought it was unlikely. But now it seems that there is more to it!

A few steps into the office. Seeing that the little boss was typing on the keyboard in front of the computer, Liu Mingsheng didn't come forward to disturb him, and sat down on the sofa by himself.

Zhang Mei was working next door, and recently poured him a cup of tea, and neither of them spoke, but it was inevitable to have a mouthful of affection.

Okay, Xia Yu didn't see it, and it took a few minutes to reply to the English email in hand, before turning his head and asking Liu Mingsheng: "By the way, Mingsheng, have you and Zhang Mei set a date?"

"Ahh Not yet, it depends on the opinions of both parents, it may be ...... before the Spring Festival" Liu Mingsheng subconsciously scratched his head.

"This is a big event, where can I do it?" Xia Yu asked again.

Xia Yu knew that both of them were natives of Yangcheng, but Liu Mingsheng's family was in the suburbs, while Zhang Mei was from the city.

"I should find a hotel in the city, and when the time comes, I will bring my parents and relatives over to be lively, hehe, I have saved a lot of money in the past six months. How else to say it, follow Mr. Xia......"

"Come on, it's here again!" Xia Yu couldn't help but laugh.

In his opinion, Liu Mingsheng is smart and hardworking, and it is a matter of time before he comes out.

"By the way, Mr. Xia, why do you want to pause. They are also deleting water posts, which are all leftovers from our previous play, and they can definitely withstand it!"

Seeing that Qixi Digital reacted so quickly, the firepower on his side was asked to stop by Xia Yu. Liu Mingsheng was a little puzzled.

"Their Y1 isn't going to be launched tomorrow, it's just for them to let their guard down today. And a little bit of a heavy stuff to prepare, hey. That's enough for them to eat a pot!"

"I'll just say how can Mr. Xia be so kind, this kind of company must not spare them!"

"Yes!"

……

Xia Yugang's email was addressed to the CES organizing committee of the Consumer Electronics Association of the United States to connect with the heads of exhibitors from Asian countries.

A few days ago, Polestar Electronics faxed all the application materials and paid the exhibition fee, and today finally received an official reply, an 8-square-meter booth has been approved! Later, the specific exhibition requirements and conference materials will be sent, which also makes Xia Yu breathe a sigh of relief.

There is nothing sacred about the CES exhibition itself, to put it bluntly, the exhibition standards are actually very low, or there will not be so many Chinese companies to "brush their faces".

But if you can really win an award, the meaning will be different. In particular, the most popular design awards will definitely be able to become famous in the global MP3 circle.

This will be the best opportunity for Polestar to enter the mid-to-high-end market, including overseas markets!

Because of this, he attaches great importance to it, and the communication emails are all bypassed Luo Dong and put on the horse himself.

Now that it's finally decided, it's time to start planning your trip. This year's CES exhibition will be held from the 5th to the 7th of January next year, and counting the time to prepare for the exhibition there, it is time to leave on the 2nd at the latest.

And this time he still has some things to do on his trip to the United States, some people to meet, so it may be a little earlier.

There are only ten days left in this way, and there are a lot of things to do on Polestar, and many things have to be arranged in advance.

According to his work habits, he listed some important tasks in his small notebook. Then I remembered something, opened the computer and flipped out the newly created document a few days ago, and couldn't help but smile.

He can forget everything, but he remembers one major event in 2005 clearly.

The Android system, which has had the biggest impact on Apple, has finally given up the absurd plan of "Android number jù center camera", and began to make it into a mobile phone system instead, and officially sought financing.

This is the legend of Google's acquisition of Android and then against Apple's iOS system.

Yes, Andy Rubin, the founder of Android, admitted in 2013 that the first Android system was designed for digital camera networking!

Xia Yu remembers these things clearly, especially the legend of Andy's Larry Page who hit a wall several times in 2005 and finally relied on an email to impress Google, which spread in the circle.

But that was a few months later, and he and his Danger company weren't so lucky.

Although the Android system in the early days of its birth is far from the mature appearance of the future market, if there is an opportunity to invest or even win it directly, Xia Yu will fight for anything!

After Polaris S1, Xia Yu's next plan is the mobile phone market, but the conditions are not yet mature, but some precautions can be made.

Take advantage of the interest. He began to fill in the document again......

Zhang Mei knocked on the door at half past five in the afternoon, Xia Yu had just finished part of the "memory" and analysis, looked up and said with a smile: "Oh, it's so soon?"

"Yes, Mingsheng, Mr. Xiao, and Mr. Luo are already waiting for you in the conference room!"

"Okay! You bring this information over first, and I'll be there later!"

At six o'clock, it is said to be the end of work, but this is the second wave of Polestar's "Sniper 7 Project" discussion, and a group of people are enthusiastic!

In fact, the real operation of these executives is used, and the public relations company has already prepared the plan formulated by Xia Yu together. They just watched the fun.

According to the plan, the first wave of the "Sniper Seven Plan" was quite smooth, and today's short mute fire will make them relax their vigilance to some extent, and then they will continue to bloom more.

After making sure that everything they were responsible for was arranged according to the plan, the group spent another half an hour discussing the next steps.

Then Xia Yu took advantage of everyone's presence to officially announce the application for the CES exhibition and let them each get ready.

The news is quite exciting, especially Luo Dong is even more excited.

"Alright, don't waste it here! tonight is the warm-up. The main event is tomorrow!" Xia Yu was in a good mood and dismissed the meeting with a smile.

It was the busy time, and Xia Yu didn't leave them all to watch the excitement.

Lin Xingmei's side still confiscated the public relations fees given by Xia Yu.

She also has familiar media people, plus the recent explosion of the MP3 market. There are several kinds of news that are being planned, and some of them also need some negative materials, and the ready-made ones are just right to use. But these are all print media. I'll see the newspaper early tomorrow morning at the earliest.

Of course, Xia Yu didn't expect these articles to be completely controlled, after all, they were all mainstream newspapers, but even if they were neutral descriptions and analysis. The portion size is definitely not light!

Well, the online media is simple, and the mainstream online media that have said hello have sent out an article integrating forum revelations and expert comments after a day of preparation!

And the "quality" always has to pass the customs before you can collect money with peace of mind!

Starting at seven o'clock, the manuscripts of several major websites began to be quietly launched as agreed, and only recommended positions were given in inconspicuous positions.

"7UP Digital is making a comeback, the wrong choice at the wrong time", which is quite euphemistic;

"Dark Seven Joys are reborn, what kind of thoughts are hidden?"

The most interesting thing is an article by Silicon Valley Online, which directly posted a total of 12 MP3s launched by 7UP Digital, and compared them with the popular rush at the time, and the title was directly "Domestic big brand 7UP, where is the sincerity of following the trend without brains?"

It didn't take long for various posts to bubble up on major forums that had disappeared for a while.

This time it's not just staring at the previous bad deeds,But someone "happened" to get the new machine Moyin Y1 that 7UP Digital will launch tomorrow,And then compare it with the hot-selling K2 little by little disassembly,The results are naturally shocking。

Polaris K2, which has only been on the market for two weeks, has been directly "plagiarized" this time!

Not only the main configuration is the same, but even the control mode is very similar!

This kind of post, combined with the article that was turned around by Silicon Valley Power, plus it can be operated, completely detonated the major forums!

"It's so shameless!"

"It's a shame to throw it home, 7UP get out of the MP3 circle!"

"I thought I would be able to make a face after going public, but I didn't expect it to get worse, 7UP is really good!"

Almost within an hour, all kinds of top stickers appeared overwhelmingly, and public opinion was basically one-sided.

In fact, 7-Up Digital has really relaxed its vigilance, and there are too many things to arrange for the new machine to be listed, and the marketing department is the busiest, and almost no one has time to focus on this side.

Their PR agency was also off work, so they arranged for a newly turned project assistant to continue tracking the news.

As a result, when a new wave of public opinion rose on the Internet, the little girl was in a hurry, but the authority was not enough, so she could only report upwards layer by layer, and when Xu Guanglin worked overtime to arrange the many arrangements for the new machine to be listed tomorrow, she received the news, and it was nearly ten o'clock.

At this scene, he was so angry that he almost wanted to scold the street!

Xia Yu also returned home early, but while texting with Xiao Wenjing, he personally stared at the direction of public opinion.

"Hey, they've finally reacted!"

At ten o'clock, the marketing department and the public relations company that were urgently summoned again by 7UP finally took action and began to operate in some forums to delete posts.

But at this time, the momentum is completely uncontrollable.

Xiao Wenjing's text message came: "Hey, this is enough for them to eat a pot, by the way, where did you learn this public relations technique, read the book?"

Xia Yu replied to her: "That's, we are self-taught geniuses!"

"Admitted to Tsinghua University first, and then talk to this girl!"

"Uh, I'll think about ......"

"Forget it, let's go to bed early so late, it's enough for them to toss. ”

That's enough, be more violent!

Xia Yu turned his heart on the side, returned to the computer and sent the edited email.

A few minutes later, another post appeared on major forums, and it instantly went viral under the deliberate planning of the top post on Polestar's side, and directly jumped to the hottest new post of the day!

"Seven Joy New Machine Magic Y1,Suspected of comprehensive plagiarism of Polaris K2The evidence is here,Quick top before deletion!" (to be continued......)

PS: Khan, not only did I not finish writing before midnight, but it took another hour to get it done, and this chapter took another four hours, and I stayed up all night...... I sent it out immediately after I finally finished it, and it was even more than yesterday's third.

There are still two more guarantees today.