Because it is somewhat disgraceful, this time 7UP Digital's new MP3 machine did not make a big deal of publicity before the official release as before, but increased the secrecy.

After all, it is a listed company, and the management system is quite perfect, and it is quite strict when it is serious.

So even if a few people were dispatched on Polestar's side, it took two full days to find out the whole situation.

Luo Dong and Liu Mingsheng have some news, but the key is that Xu Jiahui's years of accumulation of contacts in the circle have played a role, a person who used to be the workshop team leader under him during the Fu Chunhui period is grateful for the support of the year, and took the risk to reveal the details of 7UP Digital's latest magic sound Y1.

Really!

This new 7-Up MP3 is scheduled to be launched in three days, and it is almost directly equivalent to the K2 in terms of configuration, and it has also been authorized by the SRS real yàn room.

The key is the retail guide price, which is directly lower than Polaris K2!

"This is impossible! 7UP is not a small company, how can the price be set so low!" At the emergency discussion meeting, Luo Dong was the first to shout.

According to the disclosure over there,7UP Magic SoundY1It also contains256MB、512MBand1GBThe three models,But the scheduled price of each is lower than K250~100Yuan。

You must know that K2's 256MB model, the gross profit of a single machine is less than 80 yuan!

K2 itself is already a product of an absolute policy of small profits and quick turnover, which is still based on Polestar's painstakingly established direct sales retail system throughout the country.

Although 7UP also has its own channels, I have never seen a large company play like this.

Xu Jiahui shook his head: "It's okay if you press down in life." And although they use Philips and Hyundai chips, other modules are cheap, and with their own channels, it is still possible. ”

Luo Dong was still puzzled, and continued: "Don't they want to make money?"

Xiao Wenjing answered: "Hey, don't forget that people are subsidiaries of listed companies, and there is no shortage of money." As long as the sales are strong, the stock price will naturally rise back, which is really a good idea!"

In the final analysis, this plan can be regarded as the start of her, so when she returned, she also joined this temporarily confidential project team.

Xia Yu snorted coldly: "Think beautifully! This 7-Up computer, no, it has been renamed 7-Up Holdings, and it was a lot of fun when it was listed!"

In fact, Huaguo companies are listed in China, and there are almost zero problems, whether it is tax evasion, false disclosure, wrong accounts, false accounts, and internal transactions...... It can always be touched.

This is related to the lax supervision of the domestic securities law and the China Securities Regulatory Commission, but it is also inseparable from the general environment. Brokerage institutions and sponsors that operate on the market are all trying to persuade you to do so. Colluding together to circle the money of retail investors, how many listed companies can refuse?

Because of his hatred, Xia Yu directly went online and sent a lot of information to find out the suspicious points one by one, whether they were reported by the media or not, all of them were sent to Lin Xingmei, who worked in the "Southern Metropolis Daily".

Give me a powerful investigative report!

Of course, he wouldn't be stupid enough to talk to the media and reporters about it himself, because that would be a bit too bad and not very effective. But if it is not a big problem on Aunt Guò's side, the media will communicate with each other to choose the topic, and then pay some public relations fees appropriately. The effect is different.

Because of his hatred, he directly approved a special public relations fee of 800,000 yuan for this "Sniper Seven Plan"!

As for whether the light of the hand is not bright, is it a bit excessive, he forced himself not to think about it.

It's just a matter of using tactics to counter Li De and snipe the core elements. The key is to almost make the uncle awkward with himself!

Not to mention the biggest crisis since the founding of Polestar! If there is a big problem with K2 at that time, it is really possible to trigger a series of chain reactions if the capital chain is broken!

Being bullied to this point, if this tone is not out, there is really no need to mix.

In addition to this one, which is aimed at the listed parent company of 7UP Holdings, there are even more things that directly fire at 7UP Digital.

Breaking news on online forums is indispensable. You can also write a few more media review articles, and it's no secret that 7UP Digital was so cheating MP3 back then, and this case is a good material in itself!

And since this magic sound Y1 is going to Polaris K2. It's not too much to write a little more about the disassembly comparison and the real machine experience post......

It is indispensable that tens of thousands of Philips SAA7750 chips have been hoarded for them. Although the price of this chip has fallen a lot compared to when they snapped up it, it is still not enough, how good it is to add more fire!

Of course, these things will not be thrown out in one go, and they are not all of the "Sniper Seven Plan".

The plan discussed by Luo Dong and Liu Mingsheng has become unrecognizable after being modified by Xia Yu, but they have no doubt that the lethality has directly increased several times!

Speaking of which, except for the last time I dealt with the "Quality Gate", I really haven't seen Xia Yu be so ruthless in this area.

Seeing that the two of them were a little confused and hesitant, Xia Yu waved his hand, and said with a rare fierce expression: "Don't care so much, just come, the technique and strength are guaranteed to me!

"Please, one of the most skillful in the industry, although the asking price is a little higher, but the effect of the shot should be guaranteed. It was the first time Luo Dong saw Xia Yu's expression, and he replied repeatedly.

Xia Yu also realized that he was a little out of shape, and sat down to take a sip of tea before saying, "Of course, it is necessary to clear up the relationship." As for the price, if the budget is not enough, add it, Mingsheng you will check it. ”

After the emergency discussion meeting, Xiao Wenjing walked directly to Xia Yu and asked in a low voice: "Are you still angry about this matter?" Polestar's prospects are immeasurable, they are just stumbling blocks, don't take it seriously!"

"No, Gao Wenlong's stumbling block is not a stumbling block, at most a stinky fly!" Xia Yu's expression was still a little hideous, "I have troubled us a few times, and if it doesn't work, I will come to the dark, although I can't touch his bones this time, but one day I will clean him up!"

Xiao Wenjing didn't speak again, looking at the serious expression of the young man in front of her, a little stunned.

……

The "Sniper Seven Plan" is the first time that Polestar Electronics has actively and organized a public opinion war with the outside world, and it has a strong target hatred attribute, so even if Xia Yu is busy, he must personally focus on the front line.

For this reason, he continued to postpone his plan to report back to school, officially missed the basketball game, and had a new monthly exam. Even the short film shooting that she once promised Xu Xiao refused amid her constant complaints.

This male No. 2 character Xu Xiao stayed for him for a long time, but he couldn't achieve it after delaying it again and again. The little girl was so aggrieved that she almost cried, but Xia Yu still didn't relent.

He was accompanied by Xiao Wenjing, who had a complicated mind.

According to the ideas discussed earlier, there are some things that can be taken out before the launch of 7UP Digital's Magic Sound Y1.

The first is the exposure and criticism of the "dark history" of 7UP Digital.

Under the vigorous promotion of Polestar and the rush of the public relations company that took the order, that night, catchy post titles such as "Pick up the little-known past of a big-name MP3 manufacturer" and "Dark 7-Up MP3 History" appeared in some electronics industry forums and related sections of Maopu and Tianya.

The shoddy products, shirking responsibility, opaque sales prices, and domineering after-sales service have been exposed one by one, and these things are irrefutable evidence.

Although it was all two years ago, the effect of this thing really depends on the writing and narration!

Under the planning of a professional public relations company, the current popular narrative methods of the forum, such as personal experience, dry goods, and spoofing and ridiculing, have been used, and then some accounts have been appropriately arranged for brainless questioning and positive top posts. By the next morning, the posts were quickly becoming trending.

After all, it is an old thing, and the lethality is slightly insufficient. So soon the second wave of revelations came out, which was aimed at the re-formed 7-Up Digital launched several new MP3 machines from June!

Yes, 7UP is not small in determination this time, not only set up a large-scale factory, but also introduced a lot of high-end equipment for the listing momentum, such as automatic placement machines, imported cutting and injection molding machines, etc.

But after all, the resumption of production, and the inaccurate positioning in the early stage, there are still a lot of things exposed in the case of Polestar's "friendship" provocation.

Of course. Although the ethereal Internet revelations attract attention, the influence is still not big enough.

This is where some large websites and print media that can be "PR" down should come into play.

The articles they got were much more formal, not only detailed and well-formatted, but also with a lot of care in their methods - except for 7-up. Some articles are based on the chaos in the industry in the past six months, and some list several regrettable companies in China......

Of course, no matter what you say, 7-Up Digital is a typical case.

Distraction at the same time. It is also necessary to improve the point of the article, and these articles in the regular media often refer not only to 7UP Digital, but also to the parent company of 7UP Holdings and even other companies.

"Bastard. What's going on!"

Xu Guanglin, president of 7-Up Digital, who didn't take the revelations on the Internet last night, saw the naming report in the regular media early this morning, and no matter how stupid he was, he knew that he was being targeted.

But people can't grasp the handle with their clever methods, and they are so strict and even directly postpone the advertising time, who is pinching the point to come to such a hand when the magic sound Y1 is about to be listed?

Xu Guanglin was also a ruthless person when he started the fire, and several people from the marketing department standing next to him didn't dare to look at him at all, and they were silent one by one.

Han Xueping, who single-handedly contributed to this, happened to come over to discuss the matter, and he was quite puzzled by this, and asked tentatively: "Mr. Xu, don't be angry." Don't pursue the leak, whether it is an advertisement or a channel that has contacted so many people, it is difficult to find out. The key is to find the right enemy. Who has 7-Up offended lately?"

He is more than ten years older than Xu Guanglin, so he doesn't have to speak so politely.

"This ...... It's hard to say!"

7UP has been established for so many years, and the competition between IT channels and computer machines is so fierce, how can we count the enemies we have formed? There are several mortal enemies, and they have not been listed for a long time, and they are somewhat high-profile, and there are many new plans and new projects, and it is possible for anyone.

"Could it be that you came directly to 7-Up Digital?"

"Probably not, our department has just been established for a long time, who can we offend?" Xu Guanglin muttered.

He didn't think about Polestar Electronics at all, after all, many things were handled by Gao Wenlong and Han Xueping, and he didn't have much contact.

"Forget it, I don't want to!" he waved his hand and instructed the deputy director of marketing, who was standing on the side and dressed fashionably: "Hurry up and notify the public relations company to come forward, and also communicate with the media about what is going on, and don't save the money you should spend." ”

"Mr. Xu, rest assured, we will be able to solve it soon!"

7UP has a professional third-party PR company that provides services to them for a long time. Because of the high price, this kind of temporary crisis public relations is also within the scope of the business, and they are also very fast, and their techniques and strength are also good, and they soon began to operate on the Internet.

Deleting posts is the easiest.,Just be willing to spend money;It's easy to mix the old accounts of the forum and come out to stir up the water.,The effect is also good;Finally, it's the "public relations" of the regular website.,Even if you don't delete it, don't give me a key recommendation!

Although the operation on Polestar's side continued, it was much less intense, so there was a lot less negative news about the various 7-Up digital on the Internet that night.

The marketing department of 7UP also breathed a sigh of relief.

But how do they know that this is just the first bullet of a plan! (To be continued......)

PS:The second update is here,Continue to work hard to get the 30 monthly passes added to drive out,Before 12 o'clock!

In addition, I am anxious to recommend tickets, and it is very close to the 10,000 votes mark, and there will be a change at that time!