Chapter 46: Out of Stock!

The brothers are so powerful! The new book list is 28! Although it is two books that have expired and are off the list, they are also in the top 30! Thank you! Of course, the gap with the back is very small, and you can only ask for support with a cheeky face, and you can't fail in failure! Thank you also for the reward of the brothers who have been in the past 20 years!

――――

Xia Yu did not wait for news on the company's side.

After the press conference, he hurried back to school, firstly, he asked for temporary personal leave, and secondly, he still had a paper crane in his pocket that had spent two hours of hard work!

Everything that needs to be done has already been done, and at this time, the level of public relations in this industry, he doesn't believe that Polestar will not be able to turn around. If there is really a public relations strategy of the level of Gome vs. Suning, it will definitely not give Polestar a chance one after another.

Of course, the mobile phone is not turned off and turned to silent, and it is also told that if there is an emergency, you can send text messages.

When I arrived at school, it was less than five o'clock, and there was a self-study class that was dinner and rest.

Flipping through books and doing some homework, time flies so slowly.

It was easy to stay up until the end of class, but Xia Yu didn't move.

There is no way, at this time, those who dare to move are real warriors, and the spirit they have accumulated for several hours will explode in an instant, and they will go all out to kill the strategic place - the canteen!

He knew that Liang Qian was probably only staying at the teacher at this time, but he might not go to the playground to go around. Seeing that the situation was similar, he shouted Zhang Tianhe and went straight to the third class.

Liang Qian was really still in the classroom.

When he got here, Xia Yu was decisive, and he hadn't done anything for the extra ten years. It was still Zhang Tianhe who gave the force, and directly said, "Liang Qian, someone is looking for you!" and then hid aside.

Xia Yu was left giggling at the door.

Liang Qian was talking to the two girls around her at this time, both of whom were new classmates, and there were many topics to talk about. Hearing the shouting, I looked over here, and saw Xia Yu standing at the door stupidly.

She smiled softly, then pursed her lips again, not moving.

"Qianqian, there's a handsome guy looking for you over there!"

"It's not bad, it's much better than yesterday!"

Liang Qian didn't move at first, but she couldn't help but look up, just staring at Xia Yu.

I felt funny when I watched his helpless actions, and finally got up lazily,

"Hey, the busy man is finally free!" she said first.

Xia Yu didn't know what to pick up for a while, it seemed that the little girl was not really angry, and replied softly: "It was a misunderstanding last night, Song Xiao asked me to teach her English to speak......"

"Oh, when did you excel in English, did I know you on the first day?"

"Eh, I'm making up for it during the summer vacation, and I've found a foreign teacher!" Xia Yu sweated wildly and hurriedly lied.

"Come on, I don't believe it! Tell me, what's the matter?"

Xia Yuyi was stunned, not knowing what to say.

What can I do, didn't I just come over and apologize?

Zhang Tianhe squeezed his eyebrows on the side, and Xia Yucai continued: "I invite you to a big dinner on the weekend, are you free?"

"I'm not free!I'm also going to find someone to make up my English, and I only got 110 this time!" Speaking of this, Liang Qian finally relented, Xia Yu's test score was so poor, she must have felt uncomfortable.

"I'll make it up to you!"

"Huh?"

"I'll make up your English, it's really no problem, listening and speaking, these two can definitely help you improve. ”

"Hmph, it's strange to believe you, physics is pretty much the same. ”

This is really not angry, it seems that this girl also knows that she has nothing to do with Xu Xiao, maybe she will find someone to inquire.

"Okay, make up English, send physics, buy two get one free. By the way, what do you want to eat? Do you want to go to the movies?"

"Both!"

"No problem!"

Before being reborn, Xia Yu's only relationship was with Zhang Xiao. But even if they have been together for a few years, Shanmenghai has not spoken much, and he is indeed dull in this regard.

Only now did he know that Liang Qian, the girl, was only angry that she suddenly ignored her before.

But the problem was finally solved, and he let go a lot in his heart, made an appointment to come out on Saturday, and then called Zhang Tianhe to go back.

Zhang Tianhe whispered: "Love letter!"

But I did forget the letter I had prepared, handed it over, and walked away.

Looking at his appearance of running away, the corners of the girl's mouth rose slightly.

"This idiot!"

……

Xia Yu's record here is "brilliant", and Polestar is not weak.

Facts have proved that the professional prediction of the beautiful student is really accurate.

Because the evening newspaper media that night was too short, the articles that came out were all news-based, and they were not even as deep as the follow-up of the website.

But when the report of the mainstream metropolitan daily and financial daily came out the next day, a wave of new public opinion around the "Polaris K1 quality gate" was pushed to the peak again.

The trend of public opinion on the Internet on the first day was obviously noticed by reporters from all walks of life, and when the manuscript was published, in addition to the tracking and interpretation of the whole incident, there was a lot of thinking behind it.

Hou Fei is even more responsible, and a long article "In-depth Analysis of the Polaris K1 Quality Gate: The Jedi Counterattack of the 'Order Breaker'" was released. The full text is composed of four parts: the course of the incident, the follow-up reaction, the logic behind it, and the observation and thinking, and it occupies the entire page with 7,000 words.

One of the most prominent is a quote from a business school professor who provides an in-depth analysis of the uniqueness of Polestar's business model and its powerful disruptive power from the perspective of the current state of the MP3 industry.

At the same time, in response to the new after-sales policy of "free return and replacement of new machines", it was also specially calculated from an economic point of view, and finally highly praised.

Local mainstream metropolitan newspapers such as "Southern Metropolis Daily" and "New Yanjing Daily" focus on the strategies and expressions of the two stakeholders in this offensive battle, and at the same time use highly rendered language to string together the real scenes of local physical retail stores and the outburst of emotions of users on the Internet, with a strong story.

Even the media that did not receive the interview invitation from Polestar, after seeing such a large-scale public opinion on the Internet, did not dare to miss this topic, and got real materials from various peers, and supplemented the manuscripts large and small.

Interestingly, a semi-official industry newspaper "Huaguo Quality Inspection News" actually used internal resources to test Polaris K1 in a quality inspection agency in Yanjing, and also gave qualified results.

The newspaper published the results in detail, and the results were frantically forwarded by major websites and forums.

In addition, some related programs on radio, television and other channels have also broadcast this matter one after another.

Even the layman knows that in this PR battle, Polestar Electronics has won a big game.

The title of "conscience of domestic products" is really not something that can be piled up by spending money on public relations advertising, otherwise it will die a miserable death once it is unfortunate.

But it's not one-sided.

There are still many articles that mention in thinking and interpreting that Polestar Electronics has put itself under a magnifying glass and on the fire.

The "free return and replacement of new machines" policy that was "stimulated" will bring it huge support at the same time, it will inevitably produce a huge burden, if it can't be dealt with, such an "impulsive" move can definitely destroy this company with a deep foundation.

In this day and age, only a small number of people have access to the Internet, and more of it is entertainment and games. The people who read the newspaper are more mainstream, and they are often the ones who make the decisions. No matter what the wind direction is, this wave of discussion really made Polaris K1 and Polestar Electronics show their faces in the paper media for a big time.

Xia Mingde's phone was blown up again.

In addition to communicating some standards and problems for return and exchange in specific operations, the rest is to increase the amount of purchases.

As Xiao Wenjing said, this public relations crisis was solved brilliantly, and I don't know how much advertising money was saved for Polestar Electronics. Retail store sales everywhere have increased again!

This time, Xia Mingde was hardened, but when he thought of the inventory that had been basically emptied, he could only say sorry one by one.

Retailers who were confident in Polestar had the advantage of having a large number of items and choosing a high-level retail partner who could pick up the goods first.

After all, according to Polestar's regulations, even if you pick up the goods in full, the priority is still the same as B.

In this way, in stores in some small cities, the Polaris K1 has been sold out. There was even a scalper on the same day, with a price of 800, and some people bought it as soon as they gritted their teeth.

In the back, the scalpers are out of stock.

That night, retailers in more than 10 places told Xia Mingde that they wanted to upgrade the level of cooperation, and even bluntly said that the deposit could be made immediately.

Xia Mingde didn't have a problem with this, looking at the time, Xia Yu should also be home, so he dialed the phone, but he first talked about the direction of public opinion in the media.

Xia Yu also breathed a sigh of relief after hearing this, and then listened to Xia Mingde talk about the situation on the retailer's side.

That's a real problem.

Cooperation in the mall is itself a game process.

At first, Polestar Electronics was nothing, and naturally used low margins to attract retailers. Now that the Polaris K1 is famous, it can be adjusted appropriately.

In the past, in order to ensure the flexibility of both parties, the contracts were signed on a monthly basis, and there was nothing to say about the adjustment.

Of course, if you really want to change, you must have a new suitable system, and if they are all A-level, there is no distinction.

He thought for a while and said: "Adjustments can be considered, but I expect that the sales of K1 will recover in a few days, and it will stabilize after a while." And other companies should not be able to help it, all MP3s will reduce their prices, and September must be the time when the strangulation is the most intense. The previous contract also said that it would be signed once a month, and it would be interesting to see how many people applied when the time came. ”

Xia Mingde thought about this for a while, and replied: "Okay, then I'll say so." ”

Xia Yu asked again: "By the way, uncle, how is the transformation of Mingde No. 1 factory?"

According to the previous plan, the renovation plus worker training cycle was 10 days, and now it is the seventh day.

Xia Mingde was also very excited when he said this: "The workers have been recruited, and the training started yesterday, and it can be completed the day after tomorrow, one day earlier than planned!"

"Okay, it's easy to talk about other things when the output goes up!"

"There is another small thing, Mingsheng mentioned to me, is the company going to have two cars? ”

Xia Yu really didn't think about these things, now that the company has more people and more business, and there is a lot of money in the account, it should be made up. He replied directly: "This uncle, you two decide, see what the company still lacks and buy it directly, I'll just look at the account at the end of the month!"

"Hey, you're a hands-off shopkeeper, it's more thorough than I am in Mingde Factory!"

"Isn't this the help of the uncle, the uncle is the most powerful!"

Xia Yu is rarely coquettish.

But how could he really be a hands-off shopkeeper when he hung up the phone, and he thought about a lot of things.

Polestar is still short of talent!

In addition to the sales director who has wanted to recruit for a long time but has never had a suitable candidate, there is also a shortage of public relations personnel.

Now there is no need to ask a professional public relations company to do it, just contact the media directly if there is any news release, but these tasks cannot always be handled by yourself or Liu Mingsheng.

He knows that many corporate public relations people come from the media, do you want to poach that clever Hou Fei?

But after thinking about it carefully, I still forget it.

Judging from the previous table, although Hou Fei's article is neutral, the angle is still more biased towards Polestar Electronics, which is also an additional boost. Besides, what Polestar lacks right now is someone who has the experience to get started directly, and the media people have to have an adaptation process when they come over.

Fortunately, Polestar Electronics has become well-known in the industry, and its attractiveness has definitely increased by a few notches. Xia Yu is the kind of boss who is willing to pay money, so this shouldn't be difficult.

Thinking of this, he sent another email to Wang Xueqin, asking her to directly find a headhunting company to help select people, and try her best to confirm the interview time so that he could ask for leave.

Of course, he also detailed the requirements for the candidates in his mind. At least for now, Liu Mingsheng can't deal with these things, and he has to do it himself.

It's almost ten o'clock when they're done.

Lying in bed and unable to sleep for a while, the events of that day on the Seine came to mind. He picked up his phone and sent a text message to Xiao Wenjing.

"Hey, what's the game?"

A few minutes passed, and there was no movement over there.

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