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On the other hand, when the reporters of various media got such a fierce material, they naturally hurried to produce the manuscript. Stories with gimmicks like this are the most popular.

It is still the fastest online media, and by four o'clock in the afternoon, the news of the three major portals will come out.

"Polestar Electronics pushes 'disruptive' after-sales new deal Polaris K1 will unconditionally return and replace the new machine", from Sohu IT, which is a decent report;

"Push the new deal in response to the 'quality gate' Polestar executives shouting 'let the horse come'!", this is NetEase Technology, and sent out Xia Yu's original words during the interview in detail;

Another company, Xinlang Technology, because of its close relationship with Patriot, has a much simpler title, which is directly "Polestar Electronics officially responds to 'Quality Gate'".

No matter how you write it, you still have to have the most basic material.

The three articles all posted the official test report, and it can be seen from the date that it was not temporarily reissued;

Liu Mingsheng is naturally not idle here, and he contacted the two network marketing companies as soon as possible, added money and tasks, and must completely ignite this fire.

In fact, there is no need to do it here, when the news broke on the three websites, many users had already taken the initiative to post Polestar's statement on major forums, which unsurprisingly caused an uproar.

Nothing else, unconditional return, in the eyes of the Chinese people at that time, it was basically impossible.

Even if it is a high-end product of a large company or even an international company, no one dares to make such a promise. Generally, if there is a problem, even within the warranty period, it has to be returned to the factory, and the small place comes and goes for more than a month.

Retailers everywhere were excited when they received the official contract fax and received a restocking promise from Polestar.

Because these retailers are exclusive direct sales in a certain city, the popularity of Polaris K1 has also driven the sales of computer accessories in the store. The stakes are high, and they keep an eye on the whole thing.

Those who were found by some users with MP3 were even more amnesty, and after repeatedly calling Xia Mingde to confirm, he read the provisions of the supplementary contract carefully, and waved his hand: change!

As long as it is not deliberately man-made, as long as it can be repaired normally, as long as it is purchased through regular channels, it can be replaced directly on the spot!

In fact, the number of K1s that are really damaged by accident is not much, and there are only a few dozen units in retail stores in each city, which is within the normal range. It was only by the posts on the Internet that I was in a hurry to come here to ask for an explanation.

Seeing that the new machine is really being replaced here, these people don't make trouble, and they are waiting and discussing.

"I can't imagine it, this Polestar Electronics is really changing!"

"Indeed, I'm embarrassed. The sound quality of the K1 is not to say, and the headphones are good, which is definitely better than those high-end goods of the Patriot!"

"The key is that it's cheap! I bought one for my daughter and nephew, and it only cost a thousand yuan, and I like it a lot!"

There are also those who have come to make trouble, and these are not instigated by those manufacturers, but malicious competition from retail stores under the agency of other brands.

However, when they saw this situation, they didn't know what to do, so they could only take the new K1 that they had changed to go back to the business.

When the first batch of users who switched to a new machine went home to the Internet and posted their experiences and pictures to major forums one by one, the onlookers were completely boiling!

Unconditional replacement, this incredible thing actually appeared on a small brand!

The two marketing companies also took advantage of the trend and sent the Polaris K1 disassembly sticker again, and at the same time, there were also comparative disassembly records of mainstream models of domestic brands such as Patriot, Chaohua, Lenovo, and Onda.

Some of these are old posts that have been reissued, but many more are coming from Polestar.

This is Liu Mingsheng's inspiration, and he found Song Xiaogang to lead the team within two hours, and marked the full market price of the main accessories.

These posts have also appeared on the forum one after another, but they are so concentrated, coupled with the comparison of Polaris K1, they were commented on by countless people at once.

Many people only know at this time that except for Polestar, the profits of these manufacturers are so high!

The production cost is only four or five hundred, and the selling price dares to be more than one thousand or two thousand!

This stabbed oil on the fire, instantly detonated online public opinion, and triggered more users to participate.

Gradually, the momentum that was originally under the joint research of several manufacturers was completely reversed, and there were more related scolding posts.

In addition to the electronic product industry forum, the number of replies to the digital versions of the two major stations of Maopu and Tianya has also skyrocketed, and several posts have become popular today.

The conscience of domestic products.

This is the new nickname that many people give to Polestar Electronics, and as for the Patriot, it is completely lying down, and the word "pseudo" is added in front.

At this point, even the heads of several marketing companies couldn't tell which ones were planned by them and which ones were sent by users. The momentum is completely out of control.

The headquarters of Onda Electronics is located in Pengcheng.

This company is also an old electronics company, and it is the first channel company to spread the IT channel to the whole country. Later, some technologies were introduced, and with the resources laid down by the channel, it launched its own brand ONDA, which is mainly engaged in motherboards, graphics cards, optoelectronic products, and then entered the digital fields such as MP3.

Chen Chaohui, general manager of the digital division of Onda Electronics, stared at the computer screen with a sad face, and his heart was even more panicked.

No one knew that the sniping attack on Polestar was actually his own brainchild in the first place.

Onda is also aware of the trend of the MP3 market breaking out and reshuffling at the same time in the past two years. Therefore, he tried his best to win the strong support of the head office, and was also ready to take the idea of low price impulse to influence the rise in the market.

The product here is still under development and about to be launched, but I didn't expect to be preempted by Polestar Electronics, and the price is even more frustrating!

This was a decision made by Onda with great determination. This MP3 is named Xuanyin VX505, the initial price of 256MB is 799, 512MB is 999, and it is also a product of sigmatel3520 chip, and at the same time in workmanship, design has worked hard, the whole machine is very beautiful, and the functions are also very comprehensive.

At the same time, Onda also authorized Meizu, and the other party not only OEM for it, but also OEM it as Meizu ME, allowing independent sales.

This product will be launched at the end of August as planned, explaining that with Onda's own channels and cooperation channels covering the whole country, it will definitely be able to win the sales championship in one fell swoop!

Historically, it was these two companies who joined hands to pull the price of domestic blockbuster 512MB products to within 1,000 yuan, and triggered a large-scale price reduction tide. At this time, Meizu was just a new company, and it fired the first shot of popularity with ME, and Onda also officially consolidated its positioning in the digital field and increased investment.

Who knew that the appearance of Polaris K1 broke the price bottom line in advance and completely!,

The initial attacks and revelations on the web actually came from their elaborate planning, including the discovery of the predecessor of the Polestar electronics factory. Patriots and Chaohua are just beating snakes and sticks, and they just follow the trend when they see a good thing.

However, Polestar's sharp counterattack, as well as the extremely crazy after-sales policy in his opinion, made Chen Chaohui's excitement completely wilt not long after.

There is a capable person behind this polestar!

He waved his hand and asked the on-call PR director to monitor the follow-up, but he had no clue.

This momentum is no longer something that can be reversed by throwing money.

……

In the Yanjing Patriot Building, a large office of seventy or eighty square meters, Zhao Tianxiang was lowering his head, and he was even more breathless. Beside him, the fashionably dressed PR manager was about to cry on his face.

In front of the two of them, there were fragments of teacups all over the ground, unbrewed tea leaves, and tea water flowing all over the ground.

Feng Jun's temper is indeed not good, but it is still very rare to be so angry that he smashes a cup directly in front of the executive.

This time he was really angry! A small Polestar electronic fight could not make people put a big hat of "pseudo-patriotism" on the patriot in public opinion, which was the most intolerable to him, who cherished his feathers and played patriotic feelings on various occasions.

But after all, he is the patriarch of the company, and he still controls his anger when the incident has happened, and says: "Tell me, how did this thing come to this!"

Zhao Tianxiang raised his head at this time, and explained in detail what Polestar had done, and also put forward his opinion - the patriot was beaten as a bird.

Nonsense!

This is not clear, is it the usual ingenious name of his family, which has become the target of netizens who vented this love outbreak.

Feng Jun asked a few more questions, including the details of this Polestar Electronics, its strength, and the threat Cheng Dù.

When Zhao Tianxiang trembled and said the three-star threat, the anger on Feng Jun's face dissipated slightly.

This is how Patriot is evaluated internally. In total, it is a five-star level, such as MP3, the threat of Samsung is four stars, and Lenovo is five stars.

As for Polestar, after all, the price range of Patriot's main products is not less than 1,000 yuan, so the direct threat is not so big.

It's just a temporary word-of-mouth stain, and this is what traditional crisis public relations can solve. Deleting posts, posting, changing topics, plus mainstream media propaganda, and massively increasing positive exposure, these patriots are familiar with it.

Feng Jun waved his hand: "You guys go and get busy, just follow the normal process." In addition, put this Polestar electronics on the key monitoring list, and report it at the weekly meeting. ”

"Good!"

……

The Polestar electronics office was already cheering.

The excitement of these employees who have not been with Polestar for a long time in the face of such a Jedi counterattack can be imagined!

In a small conference room, Polestar managers gather together to keep an eye on the public opinion on the Internet.

Exclamations are naturally constant.

Song Xiaogang scratched his head and said, "Okay, there is no suspense." ”

Zhang Mei grinned: "It's just, it's so easy to solve?"

"yes, it's that simple. ”

Liu Mingsheng is completely convinced.

Xia Yu's method of turning his hands into clouds and turning his hands into rain really opened his eyes, and at the same time he felt that he had too many things to learn.

Xiao Wenjing added next to him: "Not yet, wait for the mainstream media report to come out tomorrow." There will be a wave of momentum on Polestar. ”

She was also quite shocked in her heart.

First, Xia Yu decisively came up with a response plan, especially the return and exchange policy that imitates Apple's iPod, how much courage does it take?

She is too sensitive to numbers, from the proportion of returns and exchanges and the overall shipment, counting the transportation costs, maintenance costs and channel fees for later resale, she probably knows in her heart that for every 10,000 K1s sold, Polestar Electronics pays more than 300,000 direct losses for this.

But how much is the reputation saved and the advertising saved?

The second point is that Xia Yu's media and public relations tone is too accurate!

Thinking of this, she added: "I estimate that Polestar Electronics has saved at least millions of dollars in advertising dollars with this hand." Nowadays, when many people mention domestic MP3, they can't avoid Polaris. This will be of immeasurable value to our future follow-up products. ”

Neither of them doubted this.

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