Polestar Electronics is busy up and down right now.

In fact, since coming back after the New Year, everyone hasn't been idle, and it's not an exaggeration to catch up with the A100 to finally be released.

At five o'clock in the morning, Liu Mingsheng drove to the Four Seasons InterContinental Hotel, and he was so nervous along the way.

As the first step for Polestar Electronics to enter the mobile phone market against the market, the NJStar A100 was officially launched, and Xia Yu basically gave him full authority to plan and execute this crucial press conference. Although he had been preparing for a full week, and all aspects of the preparation were smooth, he still had no confidence.

And the success of the previous Polaris K2 conference also put a lot of pressure on him.

Although Xia Yu said that the A100 press conference does not need to be on par with K2, after all, its functions do not have much originality, and the performance is not comparable to various "high-end" mobile phones on the market, but the media will definitely not look at it this way!

In case of messing up, he himself can't forgive himself.

With this apprehension, Liu Mingsheng approached the hotel lobby and found Luo Dong walking into the elevator at a glance.

"Luo Dong, wait a minute!" he hurriedly ran over: "Why are you here so early?"

Luo Dong shrugged: "I can't sleep either...... I heard that Mr. Xia doesn't plan to show up at today's press conference?"

"Yes, that's what I'm most worried about now! Although the final plan is clear, but Xia always doesn't play, I'm afraid I won't be able to stop playing. ”

Luo Dong didn't know the specific arrangements of this press conference, and his task was to announce the "Five One Plan" set yesterday at the back of the press conference, so it was the first time he heard it, and he was stunned when he heard it: "Ah, why?"

Liu Mingsheng also shook his head: "I don't understand ...... either."

The two of them stepped out of the elevator and walked to the conference hall that could accommodate 1,000 people. The place has been laid out according to the plan, and although many of the lights are not turned on, it is still gorgeous at a glance.

Luo Dong couldn't help but ask: "This on-site plan was also set by Xia Yu, it looks good?"

Liu Mingsheng nodded: "Of course." I don't dare to call the shots. ”

Suddenly, a voice came from the side: "You are here too?"

"Mr. Yang!"

"Mr. Yang, why are you so early!"

Well, this person is Yang Chunsheng, who also can't sleep. It's not that he's worried about the failure of the press conference, in fact, Xia Yu has already said at the executive meeting that today's press conference itself is not going to be compared with the original K2.

But as his first work from other fields to the field of mobile phones, his worries and longings are stronger than others!

"I was woken up in the morning and couldn't sleep", Yang Chunsheng saw the two of them laughing narrowly, and spread his hands and said: "Hey, to be honest, I'm quite worried that Polestar has hung up so much on the media appetite before." As a result, the A100 came out, and they didn't buy it......"

At this time, Polestar Electronics is no longer the fledgling small company it was at the beginning.

Its every move has attracted the attention of countless media and peers. Especially after CES won the award and officially debuted in Jinling the day before yesterday, the public opinion in the market has reached an unparalleled height.

Some people even see Polestar as the leader of domestic mobile phones in the future.

This is to pull hatred for Polestar!

What do you do with those established companies? And giants like Nokia aren't going to target us in advance?

But it's useless to complain, Polestar Electronics is now on the cusp of this storm, which is a good thing from the perspective of communication and publicity, but for themselves, the pressure is great.

The three men marched to the back row and stared at the empty hall.

……

The press conference officially started at 10 o'clock in the morning, and the main guests invited were the media, industry chain cooperation guests, and representatives of analytical institutions. Of course, there are also "star fans".

And the latter will also play an important role in the launch of this industry.

Xia Yu arrived at eight o'clock, and he was accompanied by Zhang Ru and Meng Jing, who were very curious.

For some reason, Zhang Ru was after the shyness and apprehension of the first two days. Xia Yu's mind began to change inadvertently. Of course, he hasn't reached the emotional Cheng dù yet, but his strong curiosity makes him can't wait to see how he managed to achieve such great success in just half a year.

"Why is there such a big venue? Is this still a product launch?"

As soon as Meng Jing came in, she saw the hall that still looked empty under the busy staff. I couldn't help but ask.

Xia Yu smiled: "Because some fans are also coming, well, they have an official name called 'Star Fans'." It's all accumulated in the MP3 market. ”

Zhang Ru specially searched for news about Polestar Electronics on the Internet, knew more about this, and said with a smile: "The outside world says that you are the pioneer of fan model marketing and management, tell me, is it so magical?"

"I can't afford this title, the fan economy has been proposed as early as the 90s of the last century, and there are practitioners abroad. Speaking of which, Meng Jing, isn't your entertainment industry the best representative, and the ones who really contribute to the output value are the fans of those idols and stars!"

"That's different, and it seems that you are also the majority shareholder of Rumeng Music, half of the entertainment industry, don't be old to your ......"

Just last week, Rumeng Music officially acquired New Farm Records for 9.5 million cash, and on this basis, Rumeng Records was formed, which was jointly led by Zhang Tianyang and Cui Dasheng, the former president of New Farmland, and is now in full swing to integrate and strive to win in the next "Supergirl" battle.

This is, of course, Xia Yu's construction.

Xia Yu didn't argue with her about this, and continued: "Celebrities attract fans by their personality charm, and companies or attract fans rely on the value and culture conveyed by products, which are essentially the same." Of course, the cultivation, operation and management of fans in the Internet era will truly burst into universal value. ”

Zhang Ru listened very carefully, and felt that Xia Yu was radiant at this time, but Meng Jing pouted: "To put it bluntly, you have the potential to be an expert......

Xia Yu shrugged, he really couldn't talk seriously to this girl.

Just as he was about to take them back to the VIP room to rest, suddenly a man and a woman rushed over, holding a small yellow sign in their hands, and shouted excitedly: "Are you Mr. Xia?"

"I'm Xia Yu, you're a 'star fan', right?"

He was a little puzzled, according to the arrangement, shouldn't the fans who are here today be dressed uniformly, and they can't enter at this time......

"Yes, I'm the head of the Yangcheng Star Flour Group. The forum ID is a memorial to each other!"

"I'm the head of the Pengcheng fan group, and my ID is SO simple, Mr. Xia, you also replied to my post on the forum!"

Oh, it turned out to be the head of the regiment, this is a person with a special mission arrangement, no wonder he entered the field so early.

He smiled and said: "Of course I remember you, well, it's simple, you're the moderator of the K1 version, and Xiao Wang's classmate seems to be from S1?

The girl smiled sweetly: "You're welcome. By the way, it's easy or the new A100 moderator!"

The boy also said, "Hehe, I just got the first ...... But the NJStar A100 is really great, and I will definitely lead everyone to continue to support it when Polestar makes a mobile phone!"

Xia Yu smiled, signed the ugly words on their invitation letter decently, and then asked Zhang Ru to take a group photo at their request.

After the two left, Meng Jing and Zhang Ru both looked at Xia Yu with strange expressions, and finally Meng Jing couldn't help asking: "They, are they Polestar MP3 users?

"yes, they're all old users. And very enthusiastic, I can say that my knowledge of Polestar MP3 is more detailed and comprehensive than mine!"

This is true, although Xia Yu is the chief planner of a series of Polestar products, it depends on the die-hard fans to keep brushing the machine and trying to play. He didn't have that much work himself.

It's like a novel, sometimes the author is just creating zào with experience and feeling, and although there is his own understanding, die-hard fans often have their own unique understanding. In some respects, it is even more insightful.

And this is one of the points in fan culture that deserves careful study and analysis.

Meng Jing couldn't help but sigh with emotion: "Okay, your style is almost the same as a star." You 'star fans' are terrible!"

……

How did she know that the more "terrible" was yet to come!

You know, after the grand launch of Polaris K2, Polestar press conference tickets have become super hot and sought-after goods, and some people even bid 800 yuan in the forum for tickets, but there are still people willing to sell.

Moreover, the amazing Polaris S1 press conference was simply arranged in China because it caught up with the CES exhibition, and it couldn't catch up with the original K2, so everyone is looking forward to and paying more attention to Polestar's next press conference.

Not to mention anything else, I mainly posted two pictures on the spot, which are definitely the envy of countless people in the forum!

Of course, Xia Yu knows the wishes of the "star fans", and this time is Polestar's test of entering the mobile phone industry, and it does not focus on extraordinary functional innovation, whether it can set off a new storm as desired is still unknown, so the message sent by the fans is very important.

So when formulating the plan for the press conference, he directly waved his hand and set a plan to invite 588 "star fans" to help out!

Some of these fan spots come from S1 pre-sales, some are rewards for various activities on the forum, and some are currently distributed by organized "fan groups" in dozens of cities of Polestar......

Well, the marketing department has someone in charge of this, and now these hundreds of people have been arranged and are waiting outside to enter.

Nearly six hundred people, even if they were separated by several teams, the queue was full.

Everyone was divided into six groups, wearing T-shirts of different colors, and waited quietly there, which shocked many media and guests!

They picked up their cameras one after another to take pictures and sent them back to the rear as soon as possible.

So, before the start of the press conference, a website released a news message: Polestar's "big event" press conference, "star fans" may become the protagonists!

Well, I don't know if this reporter is too good or crooked, this is indeed the theme that Xia Yu set early on.

At today's press conference, he himself did not plan to appear on the stage, and even Polestar executives such as Liu Mingsheng and partners such as Qualcomm arranged only about half of the time to be on stage, and the rest was all handed over to the "star fans"!

He didn't know if this pattern had ever appeared, and he didn't look into it closely.

But he believes that it would be cool to create a press conference that belongs to the fans and let the real users of the product speak......!

PS: Chapter 2 is here!

Sincerely thank you for the valuable monthly ticket support of friends such as Rush Busy, zjzj8787, Qifang, Love Death~, Ah Mao, 13470234 and other friends, I haven't seen this kind of "grand occasion" for a long time! And there are eight people who reward today, book friends 1410081, book awesome, SO simple, laughed, Bai Zijun, Li Xhua and other brothers rewarded and encouraged (the website is not fully displayed, sorry for not writing the name...... ）

Keep up the good work and witness the big event!