For many players in the mobile phone market, 2005 will be a crucial time node.

Whether domestic mobile phones can break through the previous shackles and rejuvenate them, and whether the life of thousands of mobile phone upstream and downstream industry chains is good, is an unsolved puzzle.

Therefore, the unusually high-profile press conference of MP3 upstart Polestar Electronics has attracted many people's attention from the beginning.

Although the invitations are distributed in a targeted manner, they are always able to sneak in through various methods, hoping to see for themselves what Polestar will do for themselves.

Polestar's previous disruptive momentum in the MP3 market really made everyone's hearts flutter, but it was not easy to learn.

According to Polestar's arrangement, the venue can accommodate about 1,000 people, of which nearly 600 seats are reserved for "star fans", 200 people from the media, and the rest are representatives of retail partners, various industry chain partners and some industry guests.

Among them, there are also representatives of more than a dozen Polestar's overseas channel partners, including Kenny, who have responded well to the Polestar MP3 market, and this time they are also looking at the watch of their first mobile phone with a try-and-see attitude.

At nine o'clock in the morning, the guests from all walks of life began to arrange admission, and everyone was taken aback by the huge venue as soon as they entered

Especially the colored glass panels that are all over the walls and even the ceiling, what is this for?

Xu Ping'an is the vice president in charge of marketing at Bird Mobile Phones, and their sales remained around 10 billion last year, ranking among the top three domestic brands, second only to Lenovo and Xiaxin.

When he saw this scene, he smiled and said to the entourage around him: "What kind of tyrant is this Polestar Electronics, do you think you can sell your phone by spending some money on a bigger press conference?"

"Mr. Xu, they spent more than 500 million to acquire Panda, which is still a bit powerful. ”

"I can't look at the panda's mess! Let's go and see what phones they can get out. ”

There are many people who have the same attitude as Xu Ping'an, and Huang Aiping, vice president and general manager of the sales department of Xiaxin Electronics, who is not far from him, can't help but smile.

"This Polestar Electronics. I guess I think it's easy to succeed in the MP3 market......"

You must know that there is never a shortage of local tyrants in the mobile phone market, and there must be hundreds of mobile phone manufacturers in Nanyue Province alone, which one dares to enter the market without hundreds of millions of capital, but most of them are accompanied by nothing.

This circle is not that simple!

Liu Mingsheng, who was standing on the sidelines, also listened to a few words, and his heart was not very bottom. But when he thought that Xia Yu insisted on this, he instantly puffed up.

Did Mr. Xia's decision go wrong?

And the media reporters present did not think so much, they were full of interest in this seemingly huge press conference.

It's all news!

Some media even began to take pictures of the surrounding layout, saying that they would broadcast pictures live to the majority of netizens.

All right. This method of reporting, which only became popular after Apple's iPhone launch, came out a few years ahead of schedule, and it is another pioneering model for Polestar.

……

At half past nine, seeing that the guests were basically seated, Liu Mingsheng, who was no longer nervous, nodded to the people around him and shouted at the walkie-talkie: "It's okay!"

This sentence is like opening the dam gate, and in a short time, six colorful torrents poured into the venue from the three gates in an instant!

They were all dressed in colorful T-shirts, hats with the Polestar logo painted on them, and each team leader was holding a small flag as they walked happily and excitedly to their reserved seats at the venue. From time to time, there were exclamations.

However, under the organization of Polestar's electronics marketing department and hotel security personnel, the scene was not chaotic, but full of shock.

Many reporters did not let go of this shot, and all kinds of shots of long guns and short guns were set up. Flashing lights flickered in the slightly dimly lit hall.

It turns out that so many empty seats are for Polestar fans, and this conference can be regarded as a new trend!

"This Polestar Electronics is really interesting......"

Xu Ping'an couldn't help but pick up his phone and take a photo. He smiled and said, "Do they want to turn the press conference into a concert? I don't know where to find so many people to fill the scene." ”

"Mr. Xu, you don't know, their fans are crazy. Polestar used to fight public relations with several companies in the MP3 market......"

"Xiao Feng, you have been in the market for so long, you can't tell if this kind of thing is true or false?"

"It's really not like it......"

In any case, this kind of gameplay of Polestar has never appeared before, and everyone thinks it is new.

Polestar's retail partners are the most vocal, and most of these independent retailers, who were once unable to make it into the big channel system, are now the envy of their peers.

This time Polestar suddenly entered the mobile phone space, and most of them supported it.

Even if they will not become the most popular mobile phone on the market for a while, they are also beneficiaries as exclusive distributors.

The madness of the "star fans", they have all seen it!

……

In the guest seat in the second row, Xia Yu was talking to a mysterious guest.

This is a middle-aged man in his forties, not tall but very spirited, and at a glance he has the kind of person who has been in power for a long time.

His name is Lin Zhenhui, the deputy general manager of Huaguo Mobile Nanyue Company, and he is also the most heavyweight guest today.

Of course, he will not give a speech today, in fact, he is personally very optimistic about the new South Polestar A100 mobile phone launched by Polestar Electronics, but he still has doubts about whether it will be included in the list of customized machines this year.

At present, the performance of this mobile phone in internal tests is very good, but Polestar Electronics is a new company after all, and choosing this mobile phone is a certain risk for him.

Operator customized machine service is a very common model all over the world.

Usually, in order to promote new brand business and expand user share, operators select eligible mobile phones to be added to the list, and distribute them to online users' mobile phones through low-price promotions, old users and prepayment feedback, accounting for about half of the global mobile phone market shipments.

As one of the largest branches of Huaguo Mobile, Nanyue Mobile has more than 32 million users, and once it is selected into the list of customized machines, it can basically guarantee millions of shipments, which is a temptation for many mobile phone manufacturers.

Even if the profit is the first, it can be earned, and it can quickly expand the brand coverage.

Of course, Xia Yu is also playing this idea. After being introduced to this Lin Zhenhui, he personally invited him to today's press conference, in order to let him feel the reaction of everyone after the A100 was unveiled.

"Are these your fans? Can you make sure they convert to their phones?"

Lin Zhenhui also noticed that the "star fan" who was in agreement with the dress and had a great visual impact entered the room, and turned to Xia Yu and asked.

Xia Yu said with a smile: "It can't be completely guaranteed, because the positioning is different." For example, Polestar's CES award-winning Polaris S1 is aimed at high-end users. However, in terms of Polaris K1, which has sold more than one million, and K2, which has been the most acclaimed, the difficulty of conversion should not be hit. ”

He turned around and glanced at the excited but orderly "star fans", and then said: "Most of these people don't have mobile phones, but the South Pole Star A100." It's going to be their first phone. If Mr. Lin nods, they will also become customers of your company. ”

"Hmm. Lin Zhenhui nodded and didn't say anything more, but his attention was already focused.

……

"Our first mobile phone. ”

This sentence was not made up casually by Xia Yu, but the official promotional slogan of this press conference and even the A100 of NJStar.

In addition to emphasizing the absolute affordable price and reliable quality assurance of this mobile phone, it really allows users to speak for themselves, which also represents an attitude.

Xia Yu chose the plan of the little-known Aries advertising agency in one fell swoop yesterday, also because they really grasped this, and their advertising system and creativity completely revolved around this - no celebrity endorsements. Instead, 588 users are put in a position to jointly endorse the A100.

Okay, it's a bit of a trick, but who makes Xia Yu like it!

Time flies. There were still three minutes left before ten o'clock, and Liu Na, as the host, walked on stage.

She wore a set of red gifts today and carefully put on makeup, and the whole person was very amazing. plus the standard Mandarin is no worse than those celebrities, and he is also the host handpicked by Xia Yu.

"Distinguished guests and ladies. Good morning, gentlemen. Welcome to Polestar Electronics ......"

Liu Na's tone was not hurried, light and enthusiastic, and a few simple opening sentences won a warm applause from the audience.

Just when everyone was waiting for her to continue, suddenly the lights on the scene changed drastically!

I saw that the white main light in the center of the top of the hall suddenly went out, but it was like a signal, and six dragon-like colored pillars of light instantly flowed from the center to the surroundings, instantly igniting countless glass lanterns all over the surrounding walls and ceilings, attracting bursts of exclamations from the scene!

"It's so beautiful!"

"I'm still stunned about what to shoot it for!"

Quite a few people shouted in a hurry.

This was just the beginning, and in the excitement of music that suddenly came to mind, the six-colored dragons began to wander through the space at different speeds like swimming dragons, which was extremely gorgeous.

Suddenly, the rhythm of the music changed, and all the colorful dragons began to converge on the big screen more than ten meters in front of them from all directions, crashing into waves, and then sprinkled on the screen like mercury, and finally froze into six beautiful mobile phones.

Exactly the six colors of the South Pole Star A100!

This is Polestar's first phone, it's so beautiful!

Everyone couldn't help but exclaim.

This is the opening effect designed by Liu Mingsheng for experts at this press conference, and the lanterns and special effects in this part alone cost more than 300,000 yuan, just for this less than a minute of shock.

But looking at the tables of all the audience at the scene, Liu Mingsheng felt that it was worth it.

Of course, the press conference has just begun, and before everyone has time to license the license, the six mobile phones on the screen disappeared suddenly, chasing the light in a flash, and finally fell on a girl standing quietly on the stage.

"I'm a star fan, and my name is Remembering and Forgetting. ”

Under everyone's gaze, the girl spoke quietly. (To be continued......)