Chapter 1402 Building a brand
In order to thoroughly implement the spirit of this meeting, at the suggestion of Lin Xiao, the company also held a speech spirit test, requiring him to write down the main points of Mr. Lin's speech and write his own thoughts after listening. A special speech contest was held, and the internal preliminary competition was first carried out to select technicians with good image, articulate and clear expression to participate in the finals, and each unit also specially hired professionals for guidance.
At the scene of the competition, the technicians were dignified or beautiful, radiant and impassioned, expressing their understanding of the industry, the practices in their work, and conveying the positive social energy of doing a line of love and love. The city TV station also reported, requiring all walks of life in the city to take this opportunity to carry out in-depth rectification, improve service quality, and build a Daxing brand.
This show has won a lot of praise from the audience, everyone is looking for their familiar technicians, comparing her difference between serving and speaking, some found the hidden advantages of the technicians in their work, and specially went to the club to name a technician's service, the champion of this competition is No. 563 technician, at a time she has a lot of people, queue up to wait, the company specially changed her to No. 888, in return for the love of the guests.
Seeing that the program was so concerned, the TV station selected it to the provincial TV station to participate in the annual excellent report competition, and won the first prize. For a while, the club became famous, the customers were flooded, and the business was booming, and Lin Xiao planned to open three more branches.
No one would have thought that Lin Xiao would use this method to operate the service industry, usually everyone is low-key, when the opening of the ribbon cut felt good, he also publicized the whole world with great fanfare, other peers were inspired, or red-eyed, also came to learn from the experience, some groups focused on learning and discussing, the company specially arranged experience exchange meetings, at the meeting, Lin Xiao talked about his understanding and practice, excellent technicians were displayed, and finally arranged experience exchanges.
Some are not so open-minded, arranging waiters to pretend to be guests, go to various places for field investigations, and secretly use mobile phones to take pictures and videos, which are discovered by technicians and handed over to the security department. Of course, this kind of thing cannot be reported to the police, and the general way to deal with it is to notify the original unit to bring it back, and write a letter of guarantee, and not to take it as an example.
One day, Lin Xiao was presiding over the company's preparations for the New Year's celebration, the mobile phone suddenly rang, he was making an important speech, he did not answer, in order to prevent the impact of the meeting, he turned the mobile phone to silent mode. This is a meeting that has been prepared for a long time, and he wants to carry out a big reward activity on the occasion of the New Year, thank everyone for their concern and support for the company for a year, and create a festive and peaceful atmosphere.
Two days, the initial idea is to prepare to send red envelopes to the guests, in the form of scanning the code, scan the code will be rewarded, ranging from three hundred and five hundred, the bonus is not issued in cash, you can go to the store to spend a considerable amount of money, in addition, the promotion of the prize, others scan your code to win the prize, you can also get the corresponding reward.
As soon as the proposal was finished, the meeting was full of discussions, and there were two opinions, those in favor and those in opposition. Proponents believe that this method can effectively promote consumption, expand influence, and increase the company's popularity. In this era, fame is money and a source of wealth, otherwise why would everyone have to buy search rankings with fame, and why can the advertising time behind the CCTV news broadcast be sold for hundreds of millions of yuan?
The same product, the same quality, the same service, why should people spend money to buy you, not because they know your name, you go to the mall to buy milk powder, of course, you have to choose the brand, although the salespeople recommend unknown ones to you, that is because they have commissions, but we will still choose well-known big brands. Of course, a certain brand appears negative.. Journalism is a case of failure, and it cannot be generalized.
The opposing opinion is that the cost of doing so is too great, and if everyone spends with 3500 coupons, can we still make money? Although on the surface, there are many guests, but we are not making money, but we have become making money, which is not a business, but charity.
The two sides quarreled, and neither was convinced. Lin Xiao expected all this, he felt that this was a good thing, didn't the foreign commentators make a noise in the meeting, and they still fight, but after the quarrel, everyone should do what they should do. As long as the decision comes out, even if you don't agree, you still have to implement it, right, whether it's good or not, you have to wait until the thing is done to know.
If you don't let him argue and don't let him talk, then when the matter is over, if it is right, he will say that he already knows that this is right, so he has no objection. If he was wrong, he would also say that he knew it wouldn't work, but of course he didn't let him say it. This is the role of democracy, with full respect for freedom of expression.
Everyone was tired of arguing, so they stopped, and finally set their eyes on Lin Xiao, the strange thing is that he has been watching everyone quarrel for half a day, treating himself as an outsider, and not saying a word. Lin Xiao saw that everyone was looking at him, waiting for him to make a statement. In fact, he had already thought of these problems in his heart and had a countermeasure.
He looked at a pair of eyes full of anticipation and doubt, and smiled slightly: "It's all over?" Everyone has made sense and said it very well, and when we discuss problems, we should express our own opinions in this way, and only by saying anything and brainstorming can we achieve great things. The advantage of this is the starting point of our work, and it is also the goal of our efforts.
The disadvantage is that we should avoid it and minimize it. Regarding the problem of too many red envelopes and affecting our efficiency, I specially invited a software expert and asked him to teach you a lesson. At this time, everyone noticed that there was a young man sitting next to Lin Xiao, with a stubble on his face, his hair was messy like a chicken nest, wearing a pair of black-rimmed glasses, his eyes couldn't be opened, he looked like he hadn't slept all night, and he had been lowering his head and playing with his mobile phone. Everyone thought he was delivering couriers, but he didn't expect to be a software expert.
The man pushed his glasses and spoke weakly: "Hello bosses, I don't dare to claim to be a software expert, but I know a little more than the bosses in this regard, and I am the legend." I just listened to everyone's speeches, and I deeply admired the professionalism and unity of the bosses. It can be seen that our company is a company with great achievements, and it will have a bright future in the future. ”