15 million!

Lin Jiran was stunned when he heard this number, even if he had spent hundreds of millions of dollars with Mr. Duan a few years ago to smash CCTV's bid king, he still felt unbelievable.

This is just the title of a single entertainment program, CCTV's standard king is an advertisement behind the news broadcast for a year!

He subconsciously looked at Niu Gensheng, and said secretly in his heart: He is worthy of being the boss of Mengniu who is good at hype.

This number is indeed beyond his budget, but when he thinks that several mobile phones will be launched this year, two of which are very suitable for young people and are very suitable for the audience of supergirls, he still gritted his teeth and reminded Duan Zhigao: "Add 500,000 too!"

Duan Zhigao was stunned, and as soon as he heard the greeting, he immediately stretched out his hand to raise the card, and shouted excitedly: "We will give 15.5 million!"

Niu Gensheng also looked over, and it was really backgammon!

directly opened the reserve price to 14 million, this kind of psychological tactic is not enough for him here, and his temper also came up at this time, "directly add another 1 million!"

In the exclamation of everyone, the bottom of the bid rose to an astonishing 16.5 million!

Enter the Dragon!

Everyone knew that the high tide was coming, and they all began to hold their breath and watch who would spend this naming right. After all, if the show is popular enough, the advertising effect of their previous investment will also increase, and they may also invest in the advertisements left during the finals.

"Forget it, the old cow's temper has come up", Lin Jiran sighed: "We don't fight, this price is not worth it." ”

Duan Zhigao was enjoying this feeling of being in the limelight, but he didn't expect to hear Mr. Xu's words, and couldn't help but shout: "Maybe they will give up if they add a little more!"

"It's not that easy......

He said so, but he was also mentally drumming. This figure has already exceeded the normal price a lot, and Niu Gensheng's asking price should also come to an end! Listening to Duan Zhigao's constant persuasion beside him, he opened his heart and gritted his teeth: "Finally, add another 500,000 yuan! Go back and I'll report to the board of directors!"

"Hey, okay!"

Duan Zhigao's excitement came up completely. The whole person stood up directly and held up the sign high: "We are 17 million step by step!"

There was a sensation in the audience!

Is this the rhythm of the dry?

Everyone looked at Niu Gensheng and wanted to see if Mengniu, who won the naming rights last time, would continue to fight.

Even Luan Ping, who was presiding over the bidding on the stage, felt that his heart was in his throat and shouted excitedly: "17 million! The latest mark of BBK Electronics is 17 million yuan!"

This task is definitely overfulfilled, and the New Year is coming soon, and the bonus is only going to increase a lot!

As for the dark horse Polestar Electronics, it has long been completely forgotten by people, and it is estimated that it happens to be the top three with the highest bid among the dozen or so companies that join in the fun.

On Polestar's side, Luo Dong saw that the standard gold had risen to 17 million, and he only felt stunned. I couldn't hold my breath anymore: "Mr. Xia, don't you shout yet? I don't know how much it will end up like this!"

He knew that Xia Yu was bound to win this naming right, but he was worried that he would spend too much money and felt a little distressed.

Since its inception, all of Polestar's marketing and public relations expenses have added up to just over 10 million!

Xia Yu shook his head, staring at Niu Gensheng's side with his eyes, and whispered, "Don't worry, let's see Niu Gensheng's reaction." You can watch my gestures at any time. ”

Starting to increase the price directly from 14 million is indeed Xia Yu's clever strategy.

Let the two giants fight first, both of them are companies of the same magnitude to try out the final bottom line. When the time comes, I will add some appropriately, and I will be completely dark to the end, so that I can make a final decision.

And it's more exciting when writing press releases, and there are a lot of reporters around!

Really. With backgammon bidding again, Niu Gensheng can no longer be calm.

He doesn't care about the eyes of the people around him, but it's worth considering whether this naming right is worth fighting for. As chairman, he must also consider the interests of Mengniu's shareholders.

In fact, 15.5 million was shouted just now. It is already considered an overrun, which can basically be said to be the bottom line of Niu Gensheng's psychology.

After all, the naming rights of the last session only cost 6 million, and the effect was not as good as imagined. What stood out was actually Zhang Hanyun's endorsement advertisement, which was signed later.

17 million, which is definitely not a normal price.

What if this session doesn't catch fire?

Mengniu Group is a listed company, and it can't be wasted before, and tens of millions of shareholders don't agree.

Sun Xianhong, the vice president next to him, knew the previous budget of Mengniu, and lowered his head and asked, "Mr. Niu, do you still add it?"

"Forget it, this price is already a lot inflated. Dragon TV in Shanghai has a "My Type My Show", let's prepare that. ”

"Good!"

Sun Xianhong didn't persuade anything, he knew that few people could persuade Niu Gensheng to make a decision, so he directly turned the sign upside down and held it up: abstain.

As soon as this move came out, there was a commotion at the scene again.

"What, Mengniu just gave up?"

"No, they are not bad money, what's wrong with the old cow?"

Hearing the discussion of the people around him, Niu Gensheng didn't take it to heart. Although he has the title of "Bull" in the circle, every investment in Mengniu has been carefully evaluated.

However, Duan Zhigao listened to everyone's words, which made him complacent, of course he was not stupid enough to take these comments as praise for himself, but as a person who is in the limelight, he is cool enough.

He couldn't help but turn to look at Polestar again, the swelling wound on his face and a smug smile, twisted like a chrysanthemum.

"Like a chrysanthemum?"

Xia Yu was also happy when he looked at that face, and pulled Luo Dong and said, "Look! Why are you saying this kid is so miserable, I can't bear to let you continue to shout!"

“…… Okay", Luo Dong didn't expect Xia Yu to also have a bad taste, and deliberately disgusted him and said: "It turns out that Mr. Xia likes chrysanthemums, so it's better to wait!"

"Die! shout immediately, add 1 million directly!"

Luo Dong raised the sign in his hand unhurriedly, and waited until those eyes attracted by Duan Zhigao's gaze had seen enough, and then said unhurriedly: "18 million." ”

Rumble!

Now the whole audience is bursting, Mengniu has given up, and this company that has never heard of it has shouted an extra 1 million?

18 million?

This is not to look at money as money, or is it a trust that Shonan Satellite TV is looking for!

Duan Zhigao's smile was still on his face, and he didn't react for a while when he heard Luo Dong's offer. waited until Xia Yu defiantly used his mouth shape to compare the word "stupid" again. I woke up suddenly.

"Grass, he still dares to scold me!"

Just wanted to rush over, only to remember what kind of occasion this was, and heard the people next to him talking about 18 million, and he shouted directly at Lin Jiran: "Mr. Lin, add it again!"

"Sit down for me!"

"What? Hurry up, Mr. Lin, they haven't heard of a small broken company, and they definitely can't compete with us!"

"I'll let you sit down!"

Lin Jiran blushed, pulled him to the seat, and said indifferently: "Haven't made enough trouble?" Give up!"

Duan Zhigao was still not convinced, and shouted with a hideous face regardless of his image: "I can't give up! I'll call my second uncle, he will definitely listen to me!"

If Mr. Duan messes with you, he's called a ghost!

Lin Jiran was furious, this kid really didn't care about coming up, isn't this a shame for backgammon! He snatched the sign on Duan Zhi's master, raised it in turn, and shouted: "Abstain!"

……

Because of the dark horse of Polestar Electronics, the battle for the naming rights of the second season of "Super Girl" came to an end in an ending that shocked many people's eyes.

The only thing I still think is acceptable. Probably only know that the highest price in the first round of dark bidding is Luan Ping on Polestar Electronics.

No, even he was so surprised, he didn't expect Polestar to have the last laugh!

This is a clear mark, and both have clearly given up. He has an iron relationship with Mengniu's Sun Xianhong, and with other leaders in the station and Wang Peng, the boss of Tianyu Media waiting for dividends, on the side, he doesn't dare to say anything!

He could only take the stage and declare: "Thank you for your support, and thank Polestar Electronics Co., Ltd. for your great trust in us." I announce that the naming rights of Shonan Satellite TV's second 2005 "Super Girl" were won by Polestar Electronics. The winning bid amount is 18 million RMB!"

This is a bloody investment, and the people from other companies present did not say anything, and applauded and congratulated.

There is such a person who is willing to spend money in front, and the promotion of "Supergirl" is also a good thing, and those of them who shoot advertisements will also benefit.

Even Niu Gensheng in the front row slowly got up, and after staring at Luo Dong for two seconds, he suddenly smiled and took the lead in applauding.

Duan Zhigao also realized his gaffe at this time, but remembering Xia Yu's smug and scolding words just now, he was even more resentful in his heart, and turned his head and walked out of the venue directly.

According to the process, a representative of Polestar Electronics will take the stage to receive the symbolic model of the title brand, which Shonan Satellite TV has already prepared, and all the participants in the bidding have made a copy, which is convenient for photography and the next step of publicity.

Xia Yu didn't mean to reveal his identity at all, and said to Luo Dong: "Go ahead! Just say a few words, it's time to keep a low profile." ”

Khan, boss, what's the use of being low-key now, there will be a photo interview session in a while!

Luo Dong sneered, nodded and walked out, and heard Xia Yu say again, "By the way, tell them that your title is the vice president of marketing at Polestar Electronics!"

Yes?

This is an unexpected joy! Luo Dong walked with more confidence.

After coping with a few testimonials, holding the color bid model and taking a photo with Luan Ping, it was not over, and then I had to take a group photo with all the bidding manufacturers, and then I continued to go to the interview room...... No wonder Mr. Xia refuses to show up, this is too troublesome!

Of course, Xia Yu is not only afraid of trouble, after the interview, it will be a specific negotiation process with Shonan Satellite TV and Tianyu Media, and he can't relax yet, and he needs to sum up his strategy again.

What he didn't expect was that not long after the bidding meeting ended, a reporter from the online media sent back a shorthand script on the spot.

Because this is a news that has created the highest title advertisement for a single entertainment program, it has also been pushed to the headlines by the financial and entertainment channels of several portals. Some of the titles don't give face to Polestar Electronics or even Shonan Satellite TV:

"Supergirl advertising bidding is now the biggest dark horse, Polestar Electronics won the naming rights for 18 million", this is relatively decent, and the report and ending comments are neutral and objective.

But then there was a change of taste, and they all questioned that Polestar Electronics was confused, cooperating with the unreasonable hype of Shonan Satellite TV.

Especially the headline of Sina Finance, Luo Dong almost vomited blood when he saw it later: "18 million won the title advertisement of Super Girl, Polestar Electronics lost a lot this time!" (to be continued......)

PS: The third update is finally finished! I have something to go out at night, and I come back a little late, and I have been desperately coding words.

Thank you all for your support and play this crazy game with me. It's a bit silly, but I'll keep my promise, and this chapter is the first addition!

Now I still owe the first 10,000 starting coins to tip and add more, write it down. At the same time, the second monthly pass with 10 tickets is a little short. But the recommendation votes and evaluation votes are still not powerful, Khan ......

Continue to struggle, and count at least 3 more tomorrow!