"Hello everyone, welcome to the second "Super Girl" advertising bidding meeting created by Shonan Satellite TV and Tianyu Media......"

The host of this bidding is Hua Dan Li Xiang, who has just married on Shonan Satellite TV. This is her first public appearance after her career did not improve after she jumped to China Entertainment TV not long ago, and she returned to her old club, and she seems to be in good spirits.

After the opening, Luan Ping, director of the advertising department of Shonan Satellite TV, came to the stage, a middle-aged man who thanked him.

He introduced in detail the preparations made by Shonan Satellite TV and Tianyu Media for this year's Supergirl, including offline audition planning in five cities, program and advertising broadcast plans, expected ratings, and tailor-made advertising packages for advertisers.

“…… In short, we will continue to build on the success of the last session, and devote more resources to make the "Super Girl" talent show an entertainment feast for the whole country! We believe that you will also get the most out of it!"

Luo Dong said to Xia Yu beside him: "This Luan Ping is also the deputy director of Shonan Satellite TV, he is a powerful figure, and he is also the biggest leader of this bidding meeting." ”

Of course, Xia Yu was not impressed, nodded and did not speak.

On the stage, Luan Ping continued: "Next, I would like to invite Sun Xianhong, vice president of Mengniu Dairy Group, the title sponsor of the first "Super Girl" column, to come to the stage to introduce the brilliant achievements of Mengniu Dairy in the past year!"

This is the proper meaning of each other, praise each other, but of course, there is no need for Niu Gensheng to come to power by himself, and a vice president is enough.

According to Sun Xianhong's introduction, Mengniu invested 11 million yuan in the first Supergirl, which included posters and supplementary diffusion advertisements in the later stage, and the effect was good in the early stage. They are very optimistic about this time, so they plan to fight again.

The man's tone was tepid, but it also disappointed the company that had a little bit of a desire to pick up the leak.

Fight again?

Mengniu, the vice president, spoke directly, and the budget is definitely not a small number. Let's grab the ads. Anyway, there are 24 of them!

Xia Yu pouted when he heard this, and said to Luo Dong, who was a little anxious: "This person is so passionless when he talks, I think the leaders of Shonan Station are going to cry!"

"Mr. Xia, you are still in the mood to laugh, he just said so lightly to show that he has made up his mind!"

"It's okay, wait and see. Just look at my gestures and hold up the sign in a moment. ”

He was confident.

After all, the first "Supergirl" has only become famous, and many people are still wait-and-see, and there have been a lot of criticisms in some media.

As for the on-site bidding spirit, he believes that Niu Gensheng Shopping Mall has worked hard for so many years. Don't make this childlike mistake, at most add a little bit outside the budget.

Different from the secret bidding used by CCTV, the naming right of this bidding meeting adopts the method of combining the hidden bidding and the open bidding, that is, to start selecting the top three through the guò hidden bidding, and then announce the highest auction reserve price, and the three public bidding to ensure that a "sky-high price" can finally come out.

If you can't even get into the top three at the beginning, then you will just give up.

Of course, this finale is placed at the end, and the scene immediately starts with three patch advertisements before, during and after. Direct bidding, a total of 24 bids, each company can auction a maximum of three.

And it's all 15-second long ads.

Polestar Electronics is not here, and it abstains at this stage. As long as the naming rights are won in the end, these are negotiable and incidental.

Soon, under the introduction of the host Li Xiang, the bidding for the advertising film began, and there were scenes of holding signs again and again. But the highest live broadcast of the qualifiers in one city is only 36,000.

That's a good price, and it's going to go up.

Many companies that are not hopeful or unplanned for naming rights are coming for these advertising slots. Therefore, the scene was also lively, and the calls for shouting prices while holding up signs kept appearing.

Sure enough, in the knockout stage, the price of a single advertisement gradually rose to 40,000 or 50,000, and the last three finals that are expected to be the most popular will go directly to 62,000, which is close to the price of CCTV's golden program.

Of course, only most of the advertisements during the finals will be released today, and the rest will be re-shot according to the expected ratings.

This is also an industry practice, and usually the highest price is at that time.

In Xia Yu's memory, on the night of the finals of "Super Girl", the number of viewers should have exceeded 150 million, second only to the CCTV Spring Festival Gala, and a 15-second advertisement received 120,000, setting a record for the highest advertising price of local TV stations since the founding of the People's Republic of China, and it is not far from the number of 120,000 during the Spring Festival Gala.

The advertisements of "News Network" cannot be compared, after all, it was a whole year, and it was mainly 10 seconds.

Even so, most of these advertisers should be considered profitable. Who would have thought that this talent show would end up being so popular that Cheng dù?

……

Time passed quickly, and about half an hour later, the auction for a single advertising film ended, and Li Xiang directly announced the results, and then suddenly raised his voice and began to introduce the most eye-catching naming rights bidding rules.

"Dear manufacturers and friends, the exciting time has arrived. I announce that the bidding and auction for the exclusive naming rights of the second "Super Girl" program has officially begun! Please read the notice on the bidding rules carefully, the naming rights bidding is divided into two rounds, you need to fill out the bidding form and put it in the envelope, and then hold up the sign to sign, our staff will come forward to collect the ......"

"The top three in the first round of bidding can enter the next round of bidding, please decide carefully......"

Here it comes!

Luo Dong took the envelope, took out the blank paper from it, and looked at Xia Yu: "Mr. Xia, then I can write!"

"Well, let's write it!"

14 million!

This is the number that Luo Dong just heard Xia Yu say, and he was directly taken aback on the spot.

However, since Mr. Xia attaches so much importance to this naming right, he will implement it well. With a stroke of his pen, he quickly wrote the amount and stuffed it into the envelope, then held up the warp sign.

Well, it's a bit of a check-filling feel.

It's all money!

Xia Yu is also for insurance. He didn't know if the bidding rules in his previous life were also so tricky, but he didn't care, it should be enough to directly report the final price in his memory. In case it is not in vain to be squeezed out of the top three, Polestar has invested more than one million in the things it has prepared before, just to achieve the best communication effect in the shortest possible time.

On the stage, Li Xiang was still agitating with passionate words. At a cursory glance, more than a dozen companies have participated in this round of bidding.

It seems that in addition to what I heard before, there are companies that have not given up and plan to try their luck.

With the collection of all the bids, Luan Ping and Li Xiang, directors of the advertising department of Xiangnan Satellite TV, opened the envelope and bowed their heads on the spot, and soon the results came out.

The atmosphere was a little tense, and the people who had whispered everywhere before were quiet at this time.

"After on-site confirmation by Director Luan, the companies I announce to have entered the next round of bidding for "Super Girl" are: Mengniu Dairy Group, BBK Electronics Group and Polestar Electronics Co., Ltd., congratulations to them!"

Really!

The dark bid for this round is not to announce the amount, and the top three are directly announced, as Xia Yu expected, the dark horse did not appear. The opponents are still these two.

No, in the eyes of many people, Polestar Electronics is a dark horse! Many people have never heard of this company, and while applauding and asking people around them, the scene is noisy.

Duan Zhigao, who was sitting in the front row, also noticed this, and couldn't help but say to Lin Jiran beside him: "Mr. Lin, it's them!

"I see, you'll be in charge of holding up the cards in a moment. ”

At this time, Lin Jiran had already obtained the preliminary information of Polestar Electronics, but it didn't look special. At least there is no shadow of a strong figure in officialdom and business.

Is it really a new company with newborn calves?

However, the fact that Polestar's MP3 product won the award at CES is worth paying attention to, and this company should not be underestimated.

looked at Niu Gensheng not far away, and found that the big guy was still sitting upright, as if the excitement of the scene had nothing to do with him. Qi cultivation kung fu can be seen in general.

After Li Xiang announced the three companies, he directly handed over the microphone to Luan Ping on the side, and then stepped down.

The next bid auction was presided over by Luan Ping himself.

"Friends. Thank you for your trust in Shonan Satellite TV, especially for the support of these three companies. Let me now announce the highest number among the three companies that have just won the bid. As a low-priced ...... for the next bid"

14 million!

Luan Ping was also a little excited when he saw this number just now, and this dark mark alone has exceeded his expectations and those of the advertising department!

He couldn't help but glance at Luo Dong, who had taken a photo before, and he really couldn't see it, so he calmed down again before continuing: "I announce that the bidding for the naming rights of the second "Super Girl" has officially begun, and the reserve price of the auction is 14 million yuan!"

We bid the highest!

Luo Dong felt a little lost, and was about to bow his head to say something, but he heard Xia Yu whisper: "Increase the price by 500,000, shout immediately!"

Yes?

We are the highest, and we want to add?

Luo Dong was completely confused, it was the first time for him to participate in this kind of auction-style bidding, and he was still excited! But Xia Yu couldn't help but listen to his orders, and immediately raised a sign and shouted, "14.5 million!"

Luan Ping knew that the reserve price just now was from Polestar Electronics, and he was stunned for a moment when he saw that they were the first to raise the price, but he immediately repeated it: "Polestar Electronics increased the price by 500,000, and now it is 14.5 million!"

When Niu Gensheng heard this number, he was finally a little dazed when the old god was there.

According to his rich experience, Mengniu prepared a budget of 15 million for this naming right, and felt that it was enough, but he didn't expect to kill this dark horse and get close to the budget directly!

Polestar is raising the price, it seems that the previous 14 million was invested step by step, which is worthy of Duan Yongping's person!

For this business tycoon who became famous earlier than himself and has more assets than himself, he listened to and admired him, and even suffered some influence on his communication concept. However, what should be fought for is still to fight, and immediately reminded Sun Xianhong next to him: "Add 500,000 too!"

15 million!

After only two rounds of price increases, the bottom of the bid directly rushed to the 15 million mark, and it was shouted by Mengniu, which has set a record for a single sponsorship of domestic entertainment programs!

Many people who know how to do it began to gloat, this is clearly a blind shout, the biggest injustice in the domestic advertising circle is estimated to be born, hehe! (to be continued......)

PS: The second shift is here!The reward and the monthly pass should have arrived.,I'll make a note.,Go have a meal now.,There should be a third shift in the evening.。

Thank you all for your support, anyway, I'm going to work hard!