Fang Zhanping suddenly felt a little uneasy when he saw Xia Yu's smile.

In fact, in terms of the strength of Polestar Xiàn, both the level of R&D and design is much different from that of the Patriot, which has been working in the MP3 market for more than four years.

But Polestar has never played cards according to common sense!

With the boss Feng Jun working hard in the electronics market for more than ten years, he has always been stable and winning, he understands that whether CES can win the award is a trivial matter, and it is just icing on the cake for the patriot, which has the largest market share, and the key is to maintain the position in the domestic market.

Jiang Haoming, who was on the side, took over Fang Zhanping's words just now: "Mr. Xia, Polestar Electronics' new product, did you participate in the CES this time?"

Xia Yu nodded, and before he could speak, the elevator door suddenly rang, and the twentieth floor where the release hall was located arrived.

Hurriedly said: "Mr. Fang, Mr. Jiang, please first!"

Fang Zhanping sighed in his heart, but Xia Yu didn't say it a few times, and he couldn't help it.

They are late, and a video of a DV machine is playing on the big screen on the rostrum here, which is a new product launched by Sony, and I just won the award when I heard the introduction.

Sony also has MP3, but its market share in China is very low and it cannot be squeezed into the top ten.

In fact, except for South Korea's Samsung and iRiver, plus an Apple, the rest of the top ten in 2004 were Huaguo companies, but it is difficult to say in terms of profits.

Polestar Electronics, probably in sixth place.

This is Xia Yu's own judgment.

After all, it was too late to enter the market, and the product variety was too single. When the overseas market can be opened, we can work enriching the product line.

In fact, companies like Aigostar and Chaohua usually do not have their own production lines, they are only responsible for R&D and design, and then choose professional foundries to produce equipment - like the cooperation between Apple and Foxconn in later generations.

However, this is generally a northern company, and a company in southern Guangdong generally has its own production line, and if it is insufficient, it will find an OEM.

Processing this step. You don't make much money, and you don't necessarily do better than a professional foundry.

But Xia Yu thought of the Foxconn employee jumping incident and the news of various foundries squeezing labor in the news in later generations, and a voice came out in his heart.

If possible, take care of the production process yourself in the future.

They are all Chinese workers. The working environment is better, the salary is higher, the attitude and care are a little more, and it is not a rebirth in vain.

The press conference hall is not large, and the densely packed seats can only accommodate about 300 people.

Xia Yu found a vacant seat, and there were many acquaintances next to him, who were the CEOs of Huaguo MP3 Company that he met last night.

Although it is unlikely that it will win the award. But the honor of the industry still needs to be paid attention to, even if it can learn from the next ideas.

Xia Yu sat in this group of people, although he could wear an old black casual suit, his youthful face was still an obvious sign.

The reporter who didn't run the MP3 cable in the aisle near the wall was curious and asked his peers, "Who is that?"

"I haven't seen it, it should be MP3? Which boss's son came to CES to see the world!"

A female reporter with a ponytail and a red vest saw Xia Yu appear, her eyes lit up instantly, and when she heard the two of them talking nonsense, she immediately pouted: "Childe? That's Xia Yu, the founder of Polestar Electronics." I didn't see her in the exhibition hall in the morning, so I can't let her run away for a while!"

When the two of them heard that it was Polestar Electronics, they all knew it, as if it was a legend that they were always young.

It's okay if you don't know about the MP3 industry. The "Polestar model" that was hyped up in the major business media a while ago is still somewhat known.

……

The biggest and most prestigious award at CES is the Innovative Design & Engineering Awards, which are announced last.

It is judged in two stages: nomination and final award, with the core idea of encouraging innovative design and engineering standards, as well as user experience.

Thereinto. Each of the 29 categories of consumer electronics is also divided into subcategories, which usually result in an award each. Sometimes there will be vacancies, and the name will not be completely fixed for each edition, but will consider its outstanding features, such as the Best Innovation Design Award, the Best Value Innovation Award, the Best Value Engineering Award, etc.

Moreover, any category will be directly nominated for the final Innovative Design & Engineering Award.

It's worth noting that the CES awards aren't just for the giants, and in fact they've been held by small and medium-sized companies with strong innovation capabilities for several years—not necessarily with mature technology or high market share, but with a real forward-looking spirit of innovation.

Of course, Xia Yu is very confident in the design level of the S1, and his ultimate goal is just to win a category award, and he no longer expects anything else.

The U100 five years later is amazing!

Because the declaration threshold is not large, the companies that come to the exhibition will generally pay some money to declare one or two new products, so the selection workload is very large.

Because there are only 47 judges, all of them are top experts in their respective fields!

I don't know how this rule has been handed down, and it has been used to this day. Each of these experts may serve as judges for multiple groups. Each product category is made up of professionals from three disciplines: engineers, designers, and media, in order to measure a product from different perspectives

The impartiality of the CES Awards has not been questioned for so many years.

Of course, most of these exhibitors in Huaguo have also submitted applications, but there really aren't many hopes, and most of them are going through the motions and completing the process of "brushing their faces".

So at this time, I didn't see any nervous looks, and I was chatting and waiting for the classification of audio-visual equipment.

Langke's Hu Xiaocheng sat in a row behind Xia Yu, leaned over and said: "Mr. Xia, Polestar also participated in the evaluation this time? That's right, the new machine should be released, by the way, do you want to hold a press conference? I must be uninvited." ”

It has also been a tradition for many years to hold product launches during CES.

Then the press release can write "XX Company Releases XX Product at CES", which is also quite eye-catching, and it is all a routine.

Anyway, since CES was hyped by the domestic media in 1996, its status has been improving.

He was a little familiar, but Xia Yu was fine this time, and replied: "Forget about the press conference, this time I came here mainly to study." Well, there's a new machine in the evaluation. ”

"Oh, it seems that the research and development has been successful! Now the whole industry is waiting for Polestar's new products!

"Polestar is also wading through the rocks to cross the river, anyway, if it doesn't work, there is still a chance!"

"Mr. Xia is modest, but I personally really expect Polestar to slap Korean and Japanese manufacturers in the face, especially that one!"

Ha Woo followed his gaze and it turned out to be iRiver's Lee Jae-hoon.

Speaking of which, this self-proclaimed "Hua Guotong" Korean has been really high-profile recently.

In addition to repeatedly speaking out in the media, iRiver is going to be, and often comments on other players in the industry, and recently has set its sights on Polestar Electronics, and has said that if Polestar enters the mid-to-high-end market. It must have ended miserably.

Speaking of which, Xia Yu admired their design and technical strength, but this person was really not good.

"Look, the MP3 market is reshuffling, and everyone has a chance. He replied softly.

Hu Xiaocheng was about to say something, but suddenly raised his head and said, "Samsung's Pei Chenghan is here!"

Xia Yu hasn't seen this person much, but he often sees it when he looks at the information. He is the Executive Director General of Samsung Electronics in charge of MP3 business

Because the family is really big, the MP3 classification is only a small one, and Samsung Electronics (China) does not have a special president level at all, but an executive officer is in charge of affairs.

Of course, their annual marketing expenses are also top-notch. It's just not a big boss strategy.

Bae Seung-han took office in November last year, and it can be regarded as Samsung's appointment under pressure after the 2003 downturn in China's MP3 business. At present, the strategy is relatively stable.

Xia Yu pondered, and suddenly a burst of warm applause broke out at the scene, and it turned out to be a simple award ceremony. A representative of Sony is on stage to receive the award.

However, there is no solemn ceremony, after all, it is only a classification award, and this occasion is not appropriate.

Hey, Sony. People themselves are not worried about the lack of sales of products, but they can stand out from so many competitors and be recognized by the almost demanding jury of CES. It's not easy, after all, it's not uncommon to find years where categorical awards are vacant.

Basically, if you win a category award, you will be greeted by many traders and retailers, because CES is not just a showcase, it is one of the largest trade fairs!

According to official figures, the total amount of orders negotiated during the exhibition in recent years has exceeded 10 billion US dollars.

And this is the part that Xia Yu is looking forward to the most, and it is very important for Polestar's next development. Especially the huge amount of money to be invested in the mobile phone market, there is not much to do now.

After the DV machine, it's the next small item in the "AV Equipment" category, the MP3 audio player!

The scene soon fell silent again.

Instead of a host, a video appears on the front screen introducing the number of companies and products participating in the MP3 player category at CES, a total of 129 products from 52 companies.

Of course, Huaguo accounted for almost half of the project.

"These Huaguo companies are really enthusiastic, they come to run once a year", Lee Jae-hoon swept his eyes from Xia Yu and them, and said to Bae Seung-han next to him in Korean: "It's just pure gold-plating!"

Pei Chenghan's level is lower than him, but it is three stars, so his tone is even a little respectful.

This is the confidence of the Samsung Group, a "national company" in South Korea.

Pei Chenghan nodded and said lightly: "Their level of grabbing the market is not low. ”

Lee Jae-hoon disagreed: "It's just to put all the profits into it." ”

The process was not long because the results were selected from the rear, and soon the picture on the big screen began to change, and a separate product video introduction popped up.

It's out!

The eyes of many people in the audience instantly focused on the screen in front of them, and Xia Yu's heart also became nervous!

Samsung!

It's Samsung's YP-66H!

The audience was slightly shocked, and then applause rang out one after another. There was a sigh on the side of Huaguo Company, especially the Patriot and Chaohua, who still had a little hope, all of a sudden wilted.

Still can't do it!

Samsung's YP-66H is a rare sports-exclusive MP3 on the market, equipped with a variety of sensors to measure heartbeat, calories, etc., to monitor the physiological changes that occur in the body during exercise, which is indeed in line with CES's standards for encouraging innovation, and finally won the "Best Innovative Product Award".

It's well deserved, although Xia Yu was a little disappointed, he didn't say much.

There's no way, Polestar Electronics is still weak in R&D capabilities!

He is determined to increase investment at any time in the future, and strive to obtain at least the top level in China in research and development.

On the other side, Pei Chenghan had already gotten up and walked out, and he was going to come to the stage to receive the award in a while. However, he didn't show too much ecstasy, and he was too confident.

Lee Jae-hoon also walked out, and when he passed by the gathering of Chinese MP3 manufacturers, he smiled and said to Bae Seunghan: "These guys are waiting, and they think they really have a chance!"

In fact, to say that there is no loss in his heart, Lee Jae-hoon is also self-deception. After all, his own iRiver failed to win the award, but he can accept losing to Samsung, and it is more comfortable to see the appearance of these Chinese companies.

We finally have a chance, and you guys who came to join in the fun are sorry!

However, at this time, the screen did not immediately freeze on the YP-66H, and suddenly jumped and played the next video.

The audience was in an uproar, thinking that something was wrong, when suddenly someone screamed.

"The Polaris S1 is a new Polestar Electronics machine!"

Xia Yu suddenly felt a burst of excitement, CES actually gave two awards to such a small category, which has never happened before!(To be continued......

PS: As soon as I woke up in the morning, I saw two monthly passes! I was in a good mood all day, thanks to the support of the two brothers of Song Ming Chun and mangmangliu!

The next chapter was eight o'clock in the evening. Continue to ask for recommended tickets and monthly pass support! It's not far from adding more standards......