The sudden exclamation made many people can't help but turn their heads to look at the big screen, and then they were attracted by the beautiful appearance of the Polaris S1.

I saw that on the screen, the Polaris S1 with gorgeous and impactful materials was flashing, black, white, pink, sky blue, orange, grass green, six color schemes were all beautiful and abnormal, and finally appeared together, making people dizzy.

And then there's the comment from the judges who were widely complained about being too harsh at CES:

"The MP3 music player Polaris K1, an exhibited product from Huaguo Polestar Electronics Co., Ltd., has introduced color-matching inspiration in the field of clothing and home decoration design into digital product design, and has reached the pinnacle of the industry in terms of humanized control experience and music effects, and won the Best Design Innovation Award in the audio-visual equipment category of this CES, and was nominated for the Innovative Design and Engineering Award. ”

Suddenly, the scene was a sensation!

There are not many representatives of MP3 manufacturers in the press room, after all, it is only a small category, and there are only a few dozen people at most, with Asian faces in the majority, but the people present at this time are all audio-visual equipment related companies, and they are more or less familiar with the process of CES.

Some of them were puzzled by the fact that the MP3 sub-category rarely had two individual awards, but more of them were shocked by the sentence "from Huaguo Polestar Electronics Company"!

Has Huaguo's company won the award?

Many people wondered if they had heard it wrong, and they started talking to the people around them.

Since its inception in 1976, CES has grown in influence, especially since the mid-90s.

However, the organizing committee has always adhered to the core principle, that is, to position itself as a "testing ground for innovative enterprises and pioneering technologies", and to become a platform for all consumer electronics companies to launch new ideas and new products, and demonstrate their R&D and innovation strength, and the market position and share have almost no effect.

This also keeps the threshold for winning a high standard.

Although over the years, large companies have emerged in the fields of computers, DVD players, speakers, TVs and other segments, and the products have begun to be exported to the world, but none of them have won awards at CES!

Even if it's a category award!

Xia Yu was also excited at this time. He tried his best to suppress his excitement, but he couldn't control it at all.

Although the design of the U100 was "plagiarized" by him, the Polaris S1 was able to win the award, and it was inseparable from the conscientious efforts of the R&D team!

CES is judged to have a particularly good point, but the overall assembly manufacturing is just as essential as the functional experience.

The R&D team led by Yang Chunsheng worked overtime almost every day, rushing to work every night, and Song Xiaogang's disassembly function test team and Fan Pingze's design and opening module were also desperately tackling key problems, which successfully developed the Polaris S1 with extremely high standards in the past two months.

In the midst of the discussion of the surrounding people and countless congratulations. Xia Yu slowly stood up and sent a text message to Yang Chunsheng first.

"It worked!"

hugged Hu Xiaocheng, who was extremely excited as if his company had won an award, and then slowly walked out.

All the way through, it was all congratulations.

The CEOs of these Huaguo companies who "brush their faces" may not be jealous at this moment, but their admiration and sense of honor are even stronger!

Yes, looking at the surprised voices of so many foreign colleagues and reporters around us, you know that Polestar Electronics has achieved a breakthrough of zero CES awards for China, which is of great significance!

Fang Zhanping looked at Xia Yu's back. I have mixed feelings.

Polestar Electronics won a CES classification award, breaking the curse of so many years of Huaguo companies forming a group to join in the fun but returning empty-handed, and he, an old man in the electronics circle, is sincerely excited and admired, because he knows how difficult this honor is.

So he is also cheering for Xia Yu and Polestar in his heart.

But how great it would be if the Patriot could win it! The first P800 that supported Flash playback was defeated. It really made him feel a pity.

And judging from the introduction video just now,This PolarisS1It is obviously the product that Xia Yu said at Yanjing's forum last time to enter the mid-to-high-end market,I didn't expect it,The first one can do so well。

And so it goes. The bloody wind on the low-end MP3 last year, is it going to hang up to the mid-to-high-end market again?

Patriot's No. 1 market share may be difficult to maintain this year.

He couldn't help but sigh. Then I collected my thoughts and applauded with the people.

Lee Jae-hoon and Bae Seung-han were in front of Ha Woo, and Bae Seung-han was also surprised when he saw that the Polaris S1 also won the award, but he had already heard the evaluation of Polestar by his boss, Ko Jae-lang, president of Samsung Digital Huaguo, and had also studied this future opponent.

At this time, his face stopped calmly, waiting for Xia Yu to come over and go to receive the award together.

Lee Jae-hoon, who was still talking loudly just now, did not wake up from the shock, looked incredulous, and shouted a few words in a row, "Impossible, this is impossible!"

Pei Chenghan didn't look at him, and said softly: "Li Jun, you have lost your temper." ”

Lee Jae-hoon didn't speak again, glanced at Ha Woo, who was coming towards him, and walked out of the venue with a stupid face.

"Congratulations, Mr. Xia Yu. Pei Chenghan stretched out his hand to Xia Yu.

"Thank you!"

Xia Yu didn't say much, shook hands and walked to the stage with him.

The award was presented to Colin Crawford, editor-in-chief of the prestigious PCWorld magazine, a media personality with considerable influence in the United States.

Xia Yu has often read this magazine recently, so he naturally recognized him, and first greeted him in English, which made Crawford impressed by this young Chinese entrepreneur, and did not hesitate to offer a word of congratulations.

The award presentation was very simple, and there was no arrangement for giving a speech.

Crawford handed out trophies to the two in order, and then the three stood for a group photo of the reporters who had been waiting for a long time.

The trophy of the individual award is very small, similar to the little golden man of the Oscars, Xia Yu held it high with one hand, revealing a hearty and happy smile.

I believe that in less than half an hour, the slightly green smiling face on this group photo will appear on various technology media websites around the world, and continue to occupy the pages of countless newspapers the next day, which is the charm and influence of CES.

……

As an exhibition, the core function of CES is not a display platform for new technologies, new fashions and new trends in the consumer electronics industry, but also a product exhibition.

After decades of development, it is now the ideal place for the "world-class buyers" of the consumer electronics industry, including countless wholesalers, chain retailers, developers and traders in related industries, to make the new year's product agency and sourcing choices.

Therefore, trading is its core function, but the chances of Huaguo companies getting orders have always been relatively small.

You can see it from the official exhibition brochure. During CES 2004, more than 2,300 exhibiting companies reached a turnover of $95 billion!

After the announcement of the Polaris S1 award, it was quickly played in rotation on LCD screens scattered all over the place.

Naturally, the location of the exhibition area where Polestar Electronics is located was also temporarily marked below.

This was seen by some staring people, and some trade agents immediately followed the instructions of the exhibition brochure to find it.

But here at the Polestar Electronics booth, Sun Bin and they haven't gotten the news yet, and they are worried about the scene at this time.

"Someone came over and said it was a chain retail company in the United States!"

Suddenly, Ma Hui from the marketing department shouted.

Sun Bin jumped up from the chair inside with a clever voice. I just wanted to negotiate with them, but suddenly realized that I didn't know English, and said with an embarrassed face, "Let's talk to them."

Ma Hui chatted with the man for a few words, and then grabbed Sun Bin's hand: "Brother Bin, he said that our new product has won the award!

What jackpot?

Liu Na on the side reacted instantly, didn't Xia Yu go to the press room? Could it be a CES classification award?

She rushed over, and after confirming with the American businessman again, she hugged Sun Bin excitedly. "We've won!"

In the small Polestar exhibition area, all five people jumped excitedly!

At this time, other businessmen had already come over one after another, and there were more than ten people in just one minute. These are all people who are already wandering around the MP3 area and rush over as soon as they see the news.

After the excitement. Liu Nacai realized that Xia Yu didn't explain whether he wanted to take out the Polaris S1 in the box at all, so he could only invite them to come in and settle down first, and send him a text message to ask.

The eyes of several Huaguo MP3 manufacturers next to him are red.

……

This side of the press room, on the big screen in front of you. Having gone directly to the introductory video of the next classified project, Xia Yu and Pei Chenghan hugged Crawford again and thanked him, and began to walk to the interview room behind him.

This is an exclusive room for special media arranged by the organizing committee. Only a few dozen media outlets around the world are eligible for this.

According to the regulations, the representative of each winning company is required to give a routine interview for ten minutes - there are so many projects that it is really impossible to arrange for a long time.

The only qualified special media of the organizing committee in Huaguo is the well-known "Electronic Business Intelligence" in the industry, Xia Yu smiled as soon as he entered, and actually saw an old acquaintance - Tan Hao.

Xia Yu had a good impression of him and took the initiative to say hello, Tan Hao's surprise had just passed, and then there was a burst of congratulations.

He has participated in six CES, the last three as a special media interview and write special articles, dreaming of seeing Huaguo Company in this place where journalists from more than 20 countries gather!

Unexpectedly, those companies that have been established for more than ten or twenty years and are known as giants in the electronics industry on various occasions have been uncompetitive, but they have been done by Polestar Electronics, which has just been established for half a year!

When he returned to his seat, he felt that his whole body was mobilized.

couldn't help it, he said to his fellow reporters who were already familiar with him: "That young man is the founder of Huaguo Polestar Electronics just now, just eighteen years old. ”

This sentence aroused the interest of many reporters next to him.

The interview went on very quickly, and after the two winners were briefly questioned by the officially designated media, there were only three opportunities to ask questions, and all the reporters who grabbed the opportunity were going to Xia Yu!

CES is meant to be a place to encourage innovation, but you don't know if you're Samsung or Apple.

But they don't know much about Xia Yu and Polestar Electronics, and the two questions are relatively average, just a brief introduction to the S1 and the feeling of winning the award.

Tan Hao kept standing, his hands raised high, and finally grabbed the third opportunity to ask a question.

At the age of almost forty, he picked up the microphone and asked, "Mr. Xia, as the first company to win the award on behalf of China since CES was held for 38 years, do you have anything you particularly want to say?"

Pei Chenghan next to Xia Yuchong smiled politely, then suddenly stood up and said loudly: "There is only one sentence, I hope to use CES to let MP3 player users around the world see that Huaguo is coming, Polestar is coming!" (To be continued......)

PS: The second update is here!Thank you for the valuable monthly ticket support of the three brothers who beat your ass, Zuo Supreme, and Zhuzi, as well as the reward support of six old friends!

Our book subscription is not high, but the number of tips and monthly passes are actually relatively good, thank you so much, brothers!

Let's talk about updates again, I try my best to keep a change every morning and evening at 8 o'clock, 7000 words a day. Then the standard for adding more is 20 monthly passes and 1000 recommended tickets, as well as new fans above the hall owner, which will be added. It's not far off, continue to beg the brothers to smash the ticket!